Why Would You Use Blogs Instead of a Web Site For Your Online Business?

Why would you use Blogs instead of a web site for your online business?

What's wrong with using a web site for conducting your online business? How can Blogs help and why should I need one anyway?

Combining a website and a Blog however offer a number of superior advantages in terms of traffic generation, marketing and efficiency which a stand-alone website cannot do.

(a) Automatic push-button publishing.

Blogs are the easiest and cheapest way to have an online presence. For example, if you're using Blogger, your Blog is hosted free by Blogger. Blogs allow you to publish your website without the need to know about any technical or programming issues such as HTML, FrontPage, FTP and so on.

Blogs provide a simple editorial interface. All you need to do is write your content, and publish it just by clicking the 'publish' button in most cases, and you're done.

(b) Fosters relationship building, trust and 'stickyness'

Unlike websites, which are static, Blogs allows interaction between you and your readers. Blogs have a commenting function, and if turned on, it allows readers and visitors to post their comments, thoughts or opinions to a particular article you have written.

Constant interaction with your readers builds a feeling of community and 'stickyness' factor. You can then recommend products more easily to them, and they would be more ready and willing to accept your product or services.

(c) Increase search engine ranking

Almost every major search engine has a software program called a 'bot' that searches or 'spiders' websites online to find new content which it can then bring back to update the search engine databases.

Basically what this means is the more frequently you update your site, the more frequently the search engine 'bot' will visit your site, and this helps to boost your search engine rankings.

If you make regular postings to your Blog, you can be sure that search engines will visit your Blog again and again.

You can then place links of your other websites in your Blog and these will get indexed quickly by the search engines.

Of course you could also update your existing web site with new content, but you would have to go through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and so on.

(d) Free listing in Google, Yahoo and MSN

The traditional way of getting your website listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.

A listing in Yahoo directory alone would cost you $299.

However, with the inclusion of RSS feeds by these search engines, you can now gain a 'backdoor' listing which is legal and free. If you have an RSS feed, you can have it included in Yahoo and MSN and your website will be immediately listed in these major search engines within 24 hours!

My videos shows you the step-by-step process on how to do this.

e) Syndication Power

The most powerful feature of a Blog is its syndication function. Blogs can be turned into RSS feeds, and most Blogging service providers have this built-in function.

It is just a matter of turning it on from within your account.

Once it's turned into an RSS feed, you can syndicate your Blog contents by:

? Submitting to the major RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic

? Allow other website owners to publish your feed on their sites, again, getting free traffic you otherwise will not have

? Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader

http://www.marketing-rampage-with-blogs-and-rss .com

Brandon is the author of the "Marketing Rampage with Blogs and RSS" Videos. He'll show you businesses strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS.

---

6 Reasons Why RSS Beats Email Marketing

A brand new marketing tool predicted to replace email is... Read More

Using RSS for Publishing and Syndication

There are two reasons why you would want to use... Read More

The Holy Grail that Online Advertisers, Merchants, Publishers, and Shoppers have been Looking for!

For Online Publishers/RSS Feeds users - RSS (Real Simple Syndication)... Read More

How Can RSS Feeds Help Your Online Business?

So who should I use RSS Feeds? How can it... Read More

Brief History of Blogs

So where did all these blogs come from? How did... Read More

Should My Home Business Have a Blog?

It's fair to say that blogging has taken the Internet... Read More

Top 10 Reasons to Start Blogging

"What's blogging?" you ask."Where have you been?" I reply...just kidding,... Read More

Blogs and Journalism

The world has seen the emergence of a new style... Read More

The Blog Revolution: How To Use Blogs to Generate Solid Web Profits

Blogs were originally only meant to be 'Web Logs', or... Read More

Blogging Dollars in 7 Hours or Less

Need to make money fast, but you don't want to... Read More

So You Have a Blog, Now What Do You Do With It? Blog Basics

(This article assumes that you have already set up a... Read More

Blogging Can Improve Your Search Engine Ranking

Search engines are after one thing ? providing their users... Read More

Blog Your Way To a Successful Private Practice

What is a Blog?Blogs are a type of website often... Read More

Top 9 Reasons Companies Should Blog

Below are the top 9 reasons why companies should blog.1.... Read More

RSS For Fresh Content & Better Ranking

A lot of commotion was made some time ago when... Read More

16 Ways to Drive Traffic to Your Blog

You've got your blog set up and you've started posting... Read More

Could There Be A New Way Of hearing The News Stories We Feel Are Relevant In Our Lives?

Mainstream media has become a single-minded authority on how we... Read More

Podcasting vs. Blogging

The US Navy blogs. Larry Kudlow of CNBC blogs. I'd... Read More

Is Your Site Ready For The Coming RSS Revolution?

Recently, there have been many developments in the RSS arena.... Read More

Five Ways A Blog Helps You To Market Your Business

Want to advertise online without spending a fortune? Get a... Read More

Start Blogging Now: 10 Reasons Why You Really Need a Blog for Your Business

1. It is perfect for creating a web presence for... Read More

How to Reel in Web Site Visitors by Building Your Own Blog

I know, I know, blog this...blog that. Seems like everyone... Read More

RSS FEEDS: Whither Thou Goest?

I open up the 'Feed Reader' every day on my... Read More

Will The Real Spammer Please Stand Up!

If you have been using opt-in email marketing for sometime,... Read More

See RSS Feeds from Your Website

RSS feeds have made it so convenient to gather current... Read More

Its A Blog, Not A Sales Letter

The recent spurt of interest in blogging has begun to... Read More

Learn how to Create a RSS Feed

Creating an RSS (Really Simple Syndication) feed is really quite... Read More

Business Blogs and Their Benefits

Blog is a medium for self-expression on web. Blogs are... Read More

The Best Marketing Tool For Your RSS Feed and Its Free

Do a search on Blogs on Yahoo and you get... Read More

Snob-Bloggers: You Just Might Be A Snob If You Publish A Blog

You Might Be A Snob-Blogger If?According to Jupiter Research, about... Read More

How and Why to RSS

RSS feeds and blogs (and blog and pinging) are part... Read More

How To Display RSS Feeds on Your Website

This article is intended as a guide for webmasters who... Read More

24 Tips and Strategies on How Everyone Can Blog Right and Get Everybody to Read

By the end of 2004 blogs had established themselves as... Read More