Why Every Freelancer Should Have A Web Site

"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?

Outlined below are four ways a web site can contribute to the bottom line success of your business.

1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site.

A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards - the possibilities are endless.

In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front.

If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.

Can you do business without a web site? Yes. But, consider the following first.

2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?

After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, "Internet Future Bright for Small Businesses." January 14, 2003.

This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.

Providing such info as location, photos, testimonials, price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.

A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.

3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured - the possibilities are endless.

As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business, it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.

Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of product/service you offer.

*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.

4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."

Remember, posting all pertinent information on your company web site - hours of operation, location, company history, products/services offered, type of clients served, et cetera - saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).

And, to reiterate, adding listserv software automates the process of collecting names and addresses of customers. This saves time and money because you don't have to (or pay someone to) type all of this information into a database. The customers themselves do this. Further, since the customer voluntarily gives you their information, this builds your in-house mailing list. By building your own mailing list (which will almost always out pull most purchased mailing lists), you won't have to seek out lists for which you have to pay.

Lastly, an in-house mailing list can be rented or sold to companies with complementary services. For example, a wedding consultant might rent/sell their list to a photographer. However, be very, very careful about this. It should be clearly stated in your privacy policy if you outright sell your list.

Instead of selling an in-house list, most companies prefer to offer the products/services of an outside company in conjunction with their own services. In the example mentioned above, the wedding consultant's mailing of, for example, 10,000 brochures, would contain a mention of the photographer's service. The photographer's mention can be large or small, depending on mutual agreement.

Note: Most customers WILL NOT voluntarily give you their contact information if you sell it. Guard your in-house list as if it's gold - because it is. These are customers you have worked hard and spent untold dollars to obtain. Although selling your list might be tempting, it breaches customer trust. In the long run, it is almost never worth the short-term gain.

In conclusion, having an Internet presence speaks volumes about your firm's professionalism. This is especially important for small businesses. It adds another measure of credibility to your growing enterprise, while adding positively to your bottom line.

Parts of this article were excerpted from How to Get Your Small Biz on the Web Quickly & Affordably, available for immediate download.

About The Author

May be reprinted with inclusion of the following: Yuwanda Black is an entrepreneur, author, speaker and syndicated small business columnist whose focus is controlling your destiny through small business ownership. Her most recent e-books, How to Really Make a Living as an Editorial Freelancer and Advice from Successful Freelancers: How They Built Their Careers & How You Can Too! are available for immediate download at http://www.InkwellEditorial.com/bizguides.html Visit her on the web at http://www.EntrepreDoer.biz for a complete list of how-to, small business books and articles.

columnist@EntrepreDoer.biz

---

10 Secrets For Writing Killer Complaint Letters

Complaint letters aren't always fun, but sometimes they need to... Read More

6 Tricks To Squeeze Your Letters Onto One Page

Anyone who has read any of my articles on the... Read More

Blank Mind, Blank Screen: Need Ideas!

Q. I'm staring at a blank screen with an equally... Read More

Does Your Story Have A Theme?

Creative Writing Tips ?It should.A theme is a one-line explanation... Read More

Im Just The Writer

Writers are often are greatly surprised or disappointed by how... Read More

How To Write A Newsletter

In order to be successful with a newsletter, specialize in... Read More

The Dreaded Daily Word Count

Open any book on 'how to write,' and somewhere you... Read More

Ten Quick Tips for Inexperienced Writers

One of the biggest problems that inexperienced writers have is... Read More

Benjamin Franklin: His Ageless Writing Tips

If Ben Franklin were alive today, he would be...uh, very... Read More

Best Writing Advice I Ever Got

I've been in the communications business a long time?over 25... Read More

Comma Usage Made Simple

Don't they drive you nuts?You can visit all the rules... Read More

COULD YOU (not) REPEAT THAT PLEASE?

I recently read a book where everything was akimbo. Arms... Read More

Five Keys To A Successful Query Letter

Do you know what a query letter is? If so,... Read More

Writing Requires Self-Control

The only way to become a writer is to write.... Read More

Mixing and Mingling: The Door to Publication?

Mixing and mingling with industry professionals is an opportunity that... Read More

You Cant Always Believe What You See On Your Computer Screen

You may not remember this, but in the early days... Read More

Taming The Book Proposal

Taming the Book Proposal: The BasicsOh, that most maddening of... Read More

The Writing Club

Typically when falling asleep in bed at night great thoughts... Read More

Is The Theme Reinforced In The Ending?

Creative Writing Tips ?By now you should have an idea... Read More

Can Your Theme Be Proved In Your Story?

Creative Writing Tips ?Your theme has to be something you... Read More

Get Published: The Nuts and Bolts of English, and How to Impress a Publisher (2)

The tiniest things can be so useful when you come... Read More

Spiritual Journaling

Whether you keep a separate spiritual journal or just want... Read More

Home Business Writing Made Simple

Have you ever written a letter to a friend? Ever... Read More

Mexican Living: Lets Be Perfectly Clear

Readers often send me interesting and exciting e-mails about the... Read More

Create Confidence With Your Writing

Whether you are writing a magazine article, composing a press... Read More

Are You a Freelance Writer? - Then You Need a Website

As a freelance writer, it is important to present yourself... Read More

Want to start a publishing revolution?

Calling all publishers, editors, journalists and freelance writers. It's time... Read More

Write Strategy: Think, Believe, Attack

Think of writing like karate...it's about DISCIPLINE.Writing, like other forms... Read More

Top 10 Tips to Complete a Creative Writing Project Without Losing Your Creativity

Have you ever started a creative writing project with great... Read More

Tips For Better Writing

It is certainly true that we don't get a second... Read More

Strategies For Finding Topics To Write About

What possibly could I have to write about? I never... Read More

Write SMART: How to Create Terrific Writing Goals - And Achieve Them!

Open up your favorite calendar and circle today's date.Why? Because... Read More

In Your Own Words

More Tips For New Writers (Part I)Explain in your own... Read More