Do I Have To Be A Good Writer to Market My Own Business?

Many of the most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of communication. And you do need to be able to write well to communicate effectively.

So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.

My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU are the best person to share that information with your prospects and customers.

Take a writing class at your local community college or adult school. Learn the basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write, the better you will become.

Register for and read free newsletters, ezines and special reports so you can get a feel for how they are written. There is so much information available via the web; take advantage of it.

Until you perfect your writing skills, always have someone else proofread and edit what you have written. They will catch things that you miss. They will tell you if something is unclear or confusing.

It's even a good idea to keep this up once you get good. Proofreading and editing your own work is difficult. And typos and mistakes don't reflect well on you or your business.

So if necessary, hire someone to do your writing until you learn or improve your skills. But do acquire the skills. Strong writing and communication skills will always benefit you in business and in life, so it will definitely be time well spent.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com

---

How to Have an Effective Reading Group

Writing leads to reading. Therefore, it's only fair to supply... Read More

The Practice of Writing

Virgil, the great Roman poet, wrote "Practice and thought might... Read More

Write Your Story, Put It On A Website, Sell Millions of Copies

Although he has his own website, John Grisham probably does... Read More

Dont Rely on Your Spellchecker - or - The Importance of Good Proof Reading

Weather posting a page to your Website, writing a letter... Read More

Seven Suggestions To Develop a Superb Writing Style

Every writer eventually develops her own unique style of writing.... Read More

Mission Possible: Get Published with Goals, Guidance, and Persistance

You send me an e-mail. You tell me you've written... Read More

The Writing Club

Typically when falling asleep in bed at night great thoughts... Read More

Write SMART: How to Create Terrific Writing Goals - And Achieve Them!

Open up your favorite calendar and circle today's date.Why? Because... Read More

7 Writing Muse Kickers to Fill Up That Blank Page

Nothing is more daunting for any writer than having to... Read More

Hero?s Journey ? The First Threshold

Beyond three and four act story structure, lies the Hero's... Read More

Building Character

Names are important. Names give clues about us, where we... Read More

About Writing

Here's everything I know about improving your writing, publishing it... Read More

Who Said That? Making Dialogue Crystal Clear

Recently, I was hunting for a book that would simply... Read More

Taming The Book Proposal

Taming the Book Proposal: The BasicsOh, that most maddening of... Read More

Top 5 Rules of English Grammar

Communication is effective when we follow certain rules. These rules... Read More

Writing Query Letters that Count -- Close the Deal with Your First Letter!

Your query letter can be a deal maker or a... Read More

Stimulate Your Sensebuds...and Wave Goodbye To Writers Cramp!

When you get stuck for ideas, and the words won't... Read More

Publisher Ethics For Reprint-able Articles

Let's Discuss Publisher Ethics:If you are an ezine publisher or... Read More

Writing the PDA Way

When we think of writing it triggers many thoughts and... Read More

Have You Tested Your Plot?

Creative Writing Tips ?Our plotting stage is our testing area.Everything... Read More

Make Your Readers Cry

You know, I really hate it when someone catches me... Read More

Amazing Ways Writing Articles Can Improve Your Business

How to get a lot of traffic to your website... Read More

Suspense Novels Made Easy

Suspense novels are probably the easiest novels to write. Suspense... Read More

The Unwritten World Of The Reality Of Letterwriting

You may wonder why I have chosen this title of... Read More

A Plan

All writers should use a plan whether written or reflected.... Read More

Boost Your Income With Trade Journals

Why would anyone want to write for trade journals? Aren't... Read More

Mixing and Mingling: The Door to Publication?

Mixing and mingling with industry professionals is an opportunity that... Read More

Focusing Your Reading and Finding Ideas

Many experts recommend reading as a way to get ideas,... Read More

Basic Writing Tips ? Some Controversial, All Correct

As a previous article ("Making Better Word Choices ? 4... Read More

Groundbreaking Work

Every writer knows that the urge to write is not... Read More

Extreme Research: 10 Snappy Rules For Success

So you want to learn to research well, and not... Read More

Got an Idea? Turn it into a Novel in Thirty Days or Less!

People can't believe I did it, but I did. I... Read More

How to Write a Short Story

Everybody knows writing a story is not easy. Like the... Read More