Tips On Writing A Killer Sales Letter

Writing a sales letter doesn't have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter

Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what's in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you're selling. Tell them how your product can help them. Don't beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don't be vague it will turn them off.

Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don't start sounding arrogant and brag.

Writing Style: An emphasis should be placed on "you" and not "I". Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn't have to think about what you're saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 200% increase in sales because most people won't believe it even if it's true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.

Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.

Understand that people are emotionally motivated. They want to:

  • Make more money

  • Save money

  • Do a good job

  • Experience love

  • Have a satisfying home life

  • Get something for free

  • Look good

    Use simple graphics to get the reader's attention:

  • Bullets

  • Dashes

  • Check boxes

  • Numbers

  • Asterisks

    Some Things To Remember When Writing Your Sales Letter:

    Put yourself in the reader's place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don't tell them you wrote it! For some reason they think it's bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, "Where can I find this?" You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off.

    Be logical when you state your argument. Don't try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash.

    When you begin writing your sales letter try to accentuate important statements using:

  • Underlines

  • Exclamation points

  • All capital letters (Careful here don't over do it)

  • Highlight with a second color (Yellow)

    The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters.

    Sample P.S.

    P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567

    About The Author

    Copyright © 2001 Andres Munoz Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe visit http://www.mybusiness-resource.com and download your 4 free e-books.

    In The News:

    • pen paper and inkwell


    cat break through


    Writing as a Gift

    What am I supposed to give Anthony as a wedding... Read More

    Passionate About Writing?

    I'm a writing fool! 2 book proposals, 1 user's guide,... Read More

    The Writer and the Web

    If your dream is to get published, the chance is... Read More

    How to Write Words Worth a Thousand Pictures

    Our Image-Driven SocietyWe live in a new image-driven society. It... Read More

    Writing the PDA Way

    When we think of writing it triggers many thoughts and... Read More

    Novel to Screenplay: The Challenges of Adaptation

    ADAPTATION 101Brimming with confidence, you've just signed the check purchasing... Read More

    Mission Possible: Get Published with Goals, Guidance, and Persistance

    You send me an e-mail. You tell me you've written... Read More

    5 Effective Web Writing Tips

    Writing for the web is very different from writing for... Read More

    Benjamin Franklin: His Ageless Writing Tips

    If Ben Franklin were alive today, he would be...uh, very... Read More

    Keep your Book Dream Alive

    Is your book nearly finished, finished, published, or even in... Read More

    Piecing It All Together

    There's a little known secret we writers like to keep... Read More

    Why I Write

    I started writing as a way of keeping safe memories... Read More

    How To Stay Fit While Writing

    Day after day, writers tend to sit for hours writing... Read More

    The Beginners Guide to Freelance Writing

    The Big IdeaOkay. So youve figured out that you would... Read More

    Why Should You Use Worksheets For Proofreading?

    Proofreading worksheets are a great tool to help individuals open... Read More

    Learning How To Write

    As a student of Spanish, my goal was to think... Read More

    Story Structure - Final Conflict

    Beyond three and four act story structure, lies the Hero's... Read More

    A Few Brief Tips to Deal with Writing Rejection

    What to do when you get rejected.You've just finished your... Read More

    10 Tips To Help You Pack More Power Into Your Business Writing

    1. Before you write anything down define not what you... Read More

    Learning to Question Your Elephant Child: Who, What, Where, When and Why

    Having problems writing? I don't know why. San Francisco Chronicle... Read More

    How To Be A Published (Non-Fiction) Author

    1. Turning your idea into a bookWith non-fiction books the... Read More

    Top Ten Ways to Write Like a Pro Checklist

    Sure you can write, but can you write crisp, compelling... Read More

    Three 30 Day Journaling Ideas

    Here are 3 journaling or diary ideas that can contribute... Read More

    When I Run Out of Ideas

    I do on occasion run out of ideas for my... Read More

    Money Trails for Writers

    I'm willing to bet that quite a number of you... Read More

    Seven Suggestions To Develop a Superb Writing Style

    Every writer eventually develops her own unique style of writing.... Read More

    Becoming the Total Package

    Being a great writer is no longer enough if you... Read More

    And What Do You Do? ... How To Know When Youre a Writer!

    It's the funniest thing. When someone asks me what I... Read More

    Taming The Book Proposal

    Taming the Book Proposal: The BasicsOh, that most maddening of... Read More

    Are You Feeling Dash-ing? Using Punctuation for Effect and Influence

    The dash--that curious mark of punctuation people use in their... Read More

    How To Become a Freelance Grant Writer

    What is a freelance grant writer? These individuals have a... Read More

    The Heart of the Delay: Harnessing The Wisdom of Procrastination (AKA Writers Block)

    I am sure that at in some era, at some... Read More

    Know your Audience Before you Write Your Book or Web Site

    If you want happy customers to use your service or... Read More