Writing a sales letter doesn't have to be that difficult all you need is the right writing style and some tips to knock out a killer sales letter
Benefits The first thing you need to do is focus on the benefits the reader will find useful. Tell the reader what's in it for him. Promise them increased sales, better skin, better results in writing a resume or whatever it is that you're selling. Tell them how your product can help them. Don't beat around the bush and get right to the point. Stick to benefits, facts and features. Whatever you do don't be vague it will turn them off.
Give additional benefits. Show additional value other than main benefit. Give product/service features. Support benefit promises with product/service facts. Show how your company will help him. Don't start sounding arrogant and brag.
Writing Style: An emphasis should be placed on "you" and not "I". Use words like you and your, so that the reader feels you are writing for him. Write clearly. Make sure your reader doesn't have to think about what you're saying. Your main points must be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 200% increase in sales because most people won't believe it even if it's true! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.
Ask for action. Ask the reader to place an order, return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale, and special purchase. Most sales letters fail to do this.
Understand that people are emotionally motivated. They want to:
Use simple graphics to get the reader's attention:
Some Things To Remember When Writing Your Sales Letter:
Put yourself in the reader's place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don't tell them you wrote it! For some reason they think it's bad manners to criticize their friends. Look at their reactions if they roll their eyes then you need to rewrite your sales letter. If they ask you, "Where can I find this?" You got yourself a winner! Listen to any and all comments. Re-write any parts that turn others off.
Be logical when you state your argument. Don't try to fool them with outrageous claims that border on the fantastic. Your readers are too smart to fall for such trash.
When you begin writing your sales letter try to accentuate important statements using:
The very last thing that should appear on your sales letter is the P.S. Remind your customers of the time deadline and the limited supply of bonuses. Urge them to pick up the phone and call or order immediately. Your P.S. is often read first by customers. So entice them to read the letter by mentioning the free bonuses and the limited time offer. Remember to put a P.S. (post script) on all sales letters.
Sample P.S.
P.S. At $29.95 the Super Car Wax is an incredible bargain reserved for past customers only. Act now, and get a bonus super car glass cleaner yours free! While new customers are forced to pay $39.95 for this one of a kind car wax you get it at significant savings! Act Now by calling 800-123-4567
About The Author
Copyright © 2001 Andres Munoz Andres publishes the "MyBiz E-zine" newsletter featuring articles about Promotion, Internet Marketing and Home Business advice and tips. The MyBiz reader will receive an article rich e-zine with few ads. To subscribe visit http://www.mybusiness-resource.com and download your 4 free e-books.
Every part of your book can be a sales tool.... Read More
Have you ever wondered why some people can make millions... Read More
"If you're like me, than I'm sure you're pretty familiar... Read More
IntroductionSometimes it may be beyond a companies or individuals budget... Read More
It would be very selfless or noble of me to... Read More
I owe the completion and success of my book to... Read More
I'm willing to bet that quite a number of you... Read More
You have just completed a draft of an article. It... Read More
There are so many ways for writers to make good... Read More
Everyone has a book inside them, or so the saying... Read More
Ever wondered how the most successful children's book writers get... Read More
In the current job market, many editorial freelancers have turned... Read More
One day in the mid-1970's a young man stumbled into... Read More
William Faulkner, the great Mississippi writer, said, "The tools I... Read More
One of the biggest problems that inexperienced writers have is... Read More
My dad was wrong. I just discovered that I am... Read More
More Tips For New Writers (Part I)Explain in your own... Read More
What do people expect when they join a writing group?The... Read More
There are a lot of tapes and books and CD... Read More
All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More
It's 6:00 p.m. You're dead tired, but instead of an... Read More
Rudolf Flesch, a specialist in writing skills, ran classes... Read More
An island in the Mediterranean. A beach in Africa. The... Read More
Way back in your early school years, you were probably... Read More
Everybody knows writing a story is not easy. Like the... Read More
It occurred to me one day that I needed something... Read More
If you dread the thought of writing, if you fear... Read More
If you have been online for any length of time... Read More
|| Graphology & Graphotherapy ||Everybody wants to know more about... Read More
[When I was a nineteen-year-old high school student and budding... Read More
You send me an e-mail. You tell me you've written... Read More
BAITED, BATEDBaited usually refers to traps or snares. When the... Read More
Here's something from my mailbag. "Dear Michael, do you need... Read More
Calling all publishers, editors, journalists and freelance writers. It's time... Read More
Dream that your book can be a number one best... Read More
Open up your favorite calendar and circle today's date.Why? Because... Read More
I asked several writers how long it took them to... Read More
(Skip directly to ten for the fastest shortcut!)Like any field,... Read More
A frequent conversation I have with my writing clients is... Read More
All sales begin with some form of advertising whether it's... Read More
You're writing a story set in your local city, but... Read More
Maybe you should write a book! This is not as... Read More
I'm in the process of moving from one computer to... Read More
I've been in the communications business a long time?over 25... Read More
Everone knows that comedy is mostly about timing. If you... Read More
As many authors are fond of stating, "Ideas are all... Read More
Proofreading worksheets are a great tool to help individuals open... Read More
Do you want to publish something? An article, a non-fiction... Read More
1. Set aside a time to write and keep it... Read More
About two weeks ago I received an article submissionthat immediately... Read More
Punctuation, when used creatively, is powerful. Note, however, that when... Read More
What Makes a Great Headline?Headlines are far more important than... Read More
Op-ed articles, also known as opinion/editorial articles, are a great... Read More
How many times have you checked out a job board... Read More
For many years, I've been a tutor for students undertaking... Read More
A good white paper is a paper that makes you... Read More
You've decided to write your very own Newsletter to promote... Read More
The biggest mistake authors make when trying to get free... Read More
A few days ago, I critiqued a chapter for a... Read More
When my first book "Starting Your Own Business" was published... Read More
Do you consider yourself a storyteller? Do you consider yourself... Read More
Your query letter can be a deal maker or a... Read More
Just about everyone is familiar with this beginning: "In the... Read More
We've all heard a politician on their soapbox, pushing for... Read More
To write books for readers at an elementary reading level... Read More
DEFINITIONSRetail margin is basically the difference between your book's wholesale... Read More
Writing |