How to Get Free Publicity in In-flight Magazines

If you're targeting an educated, more affluent audience with your message, and your topic is a good fit, in-flight magazines can be one of your best publicity tools.

A quick look at the statistics should convince you:

--Many of these magazines have high circulations.

--Many readers are Frequent Flyers, among the most educated and affluent consumers

--60 percent are men; 40 percent women

--74 percent are in the 25-54 age bracket

--86 percent are college-educated

--56 percent hold management positions

--57 percent have incomes of more than $75,000 a year

Here's what I learned recently about while updating contact information for the in-flight magazines:

--Contact information for most of the 22 magazines in my database had changed in the last two years.

--In general, circulation at most in-flight magazines has dropped from 2002 to 2004.

--Several of the magazines have changed editors.

--One magazine has been renamed and reformatted.

--The editors' biggest pet peeve is that too many PR people pitch without knowing anything about the publication. Tom Chapman, editor of "Spirit of Aloha" magazine published by Aloha Air, says he's overwhelmed with PR requests and materials, "99 percent of which is misdirected and I can't possibly use."

--I found six magazines, most of which serve airlines in the United Kingdom and Europe, and I've added them to my database. Several of them aren't even in the major media resource directories.

--Editors are still hungry for business news, food trends, interesting events, tourist attractions and celebrities in cities the airlines serve. So make sure your special event is listed in the events calendar if it's in a city served by one of these airlines.

--Many editors are still inundated with boring travelogues along the lines of "how I spent my summer vacation." Don't even bother sending this stuff.

If you can pitch an idea that's a perfect fit with a magazine's content, an in-flight magazine can result in thousands of dollars in free publicity.

Joan Stewart, The Publicity Hound, has written "Special Report #29: Fly High with Publicity in In-flight Magazines," which includes complete contact information for 30 in-flight magazines. Learn more about it at http://www.PublicityHound.com where you can also sign up for the free ezine "The Publicity Hound's Tips of the Week," packed with tips on how to generate free publicity.

---

How To Publish Your Own Newsletter

With the expansion and diversion of businesses, manufacturers, and even... Read More

Write Your Story, Put It On A Website, Sell Millions of Copies

Although he has his own website, John Grisham probably does... Read More

Five EASY Ways to Improve Your Business Writing

Have you ever wondered why some people can make millions... Read More

Writer?s Web Resources

The Internet has truly revolutionized the careers of writers worldwide.... Read More

Understanding Editorial Guidelines

Editorial guidelines, also known as writer's guidelines, are the rules... Read More

Know your Audience Before you Write Your Book or Web Site

If you want happy customers to use your service or... Read More

Interview with Suspense Author Peter Abrahams

Peter Abrahams is the author of thirteen novels, including "The... Read More

How to Avoid the 11 Biggest Mistakes of First Time Authors

"If you want to change your life," Harry Beckwith wrote... Read More

Writing - Copyrights and Trademarks Protect You

When most people consider writing a book, they don't think... Read More

Where to Look for Your Next Project when You?re Writing for Profit

When my first book "Starting Your Own Business" was published... Read More

Top Ten Ways to Write Like a Pro Checklist

Sure you can write, but can you write crisp, compelling... Read More

Becoming the Total Package

Being a great writer is no longer enough if you... Read More

Multiplying Sales As A Writer

Often, time is an enemy of writers. Sales seem slow... Read More

Persisting With Bulldog Determination

Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick... Read More

Writers: Dr. Phil Goes Fishing with Oprah in His Tackle Box, Shouldn?t You?

Dr. Phil's Life Strategies, #1 New York Times Bestseller catches... Read More

You Can Be An Author

"You should write a book." For years, I had been... Read More

Writing Help

Whether you are working for a small business, large corporation,... Read More

Freelance Feast or Famine?

Sometimes a freelance writing career can feel very much like... Read More

The Value of Adding Images to Technical Documentation

It's cliché, but true-a picture does paint a thousand words.... Read More

Writing Secrets You Must Know

Writing better is critical for students. But it's even more... Read More

Time-Saving Skills to Get More from Your Writing

As you set out to create your first niche non-fiction... Read More

Writing the KAIZEN Way

Over the past eight years or so, I have tutored... Read More

Ways to Make Extra Income Using the Internet

To capitalize on ways to make extra income you can... Read More

Common Writing Mistakes - Are These Holding You Back From Writing Success?

During the years that I've been teaching writing and participating... Read More

Mama Dont Allow No Fighting in Your Writing

When you sit down to write a steamy romance, a... Read More

The Demon Fear

You have a great idea for a poem, a story,... Read More

Inspiring the Poet in You!

Poems. Just the mention of them makes me smile. Why?... Read More

Business Letter Etiquette

Business etiquette is fundamentally concerned with building relationships founded upon... Read More

An Introduction to Self Publishing Material

Any article, report or book which is bought or sold... Read More

Piecing It All Together

There's a little known secret we writers like to keep... Read More

Prolific Writers

Prolific authors write; they don't just dream about it. A... Read More

For Beginners: Ten Ways To Prepare To Get Published

(Skip directly to ten for the fastest shortcut!)Like any field,... Read More

Formats for Writing Life Narratives

Q and A.Best choice when subject is very verbal or... Read More