Top Seven Essential Hot-Selling Points To Implement Before Writing Chapter One

Every part of your book can be a sales tool. When you include the below tips, you will have a roadmap to follow to keep your writing organized and compelling, and you'll sell more books than you ever dreamed of!

1. Write for your one preferred audience. Not everyone wants your book. Find out what audience wants/needs your book? What problems does your book solve for them? Create an audience profile and keep your audience's picture in front of you as you write. Ask yourself, is my topic narrow enough? The Chicken Soup For The Teenager, For The Prisoner, and other specific groups sold far more copies than the original Chicken
Soup.

2. Write a sizzling book title and front cover. You have 4-10 seconds to hook your potential buyer. The cover itself sells more books than any other part. Bookstore buyers buy mainly by cover designs. Your title must compel your audience to buy. If you want an agent or publisher your title and subtitle are vital.

3. Write a thirty-second "tell and sell." You only have a few seconds to impress the media, the agent, the bookseller, and the individual buyer. Include your title, a few benefits, and the audience. Include a few sound bites that grab attention. You may also want to compare your book to a successful one. "Passion at Any Age" is the "Artist's Way" for seniors.

4. Write your back cover before you write your book. This is the second most important sales tool your book has to offer. Here you put compelling ad copy, benefits, testimonials, and a small blurb about you, the author. If your potential buyer likes it, they will buy on the spot. If they want more information, they will look inside at the introduction and table of contents.

If you write an electronic book (eBook) you can apply this information to your Web site sales letter.

5. Write your book introduction. Include the problem your audience has, why you wrote the book, and its purpose. In a few paragraphs include more specific benefits, and how you will present it (format). Keep it under a page.

6. Create a table of contents. Each chapter should have a name, preferably a catchy one. If your reader can't understand the chapter title, then annotate it. Add some benefits or a sub title. In Passion at Any Age, the author put the word "passion" in each title. Which attracts you more? "Open Your Mind?" or "Attracting Passion?"

7. Reach out to opinion molders. After an initial contact of asking for feedback, resend them the same chapter and the table of contents of your book. Ask for a testimonial then. These influential contacts' testimonials will make your back cover an important sales tool.

Designing every part of your book to be a sales tool and a beacon to writing a focused, compelling, understandable, and enjoyable book is a must, before you write a single word.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Im Just The Writer

Writers are often are greatly surprised or disappointed by how... Read More

Become an Instant Author by Playing Well with Others

You wrote a tips booklet. Maybe more than one. Oh... Read More

Greatness

[When I was a nineteen-year-old high school student and budding... Read More

How To Filter Description Through Your Characters

How do you describe a scene without slowing down the... Read More

Basic Word Processing Tips for Writers

Word processors are so widely used now that I tend... Read More

How You Can Become a Certified and Profitable Proofreader

A certified proofreader is one that has taken a few... Read More

Freelance or Staff

There is no doubt that a staff writer enjoys advantages... Read More

Keys to Characterisation

Far too many inexperienced writers create flat, stereotypical characters: the... Read More

How Are You Plotting?

Creative Writing Tips ?Writing is a creative process and how... Read More

Writing and Self-examination

Good writing requires self-examination. Why is one writing? What part... Read More

Journaling

How many of you take the time to really write... Read More

What You May Not Learn In College... (Part Two)

If you become a writer for any publication, private business,... Read More

Freelance Writing: How Many Regular Clients Should You Have?

This is a tough question for every freelance writer. For... Read More

Nonfiction Idea Generators

The hardest part of nonfiction writing is finding a subject... Read More

6 Tricks To Squeeze Your Letters Onto One Page

Anyone who has read any of my articles on the... Read More

Teachers Should Write, During Their Summers

Before I became a teacher, I was a sports writer.... Read More

Technical Writing for the Terrified

IntroductionSometimes it may be beyond a companies or individuals budget... Read More

New Authors Publishing Options

All your publishing options are as follows:--Conventional publishing--Vanity or subsidy... Read More

Learning How To Write

As a student of Spanish, my goal was to think... Read More

How to Use Textpad to Write Articles Faster

It's a good idea to use TextPad because all opt-in... Read More

Win More Clients, Projects and Freelance Jobs By Making Three Small Changes

Iâ??ve spoken to hundreds of editors, employers, and project managers... Read More

Mixing and Mingling: The Door to Publication?

Mixing and mingling with industry professionals is an opportunity that... Read More

Pages: Your Book of Life

Many of us dream of writing a book. Why not.... Read More

Get Published: The Nuts and Bolts of Good English, and How to Impress a Publisher (3)

A well-punctuated approach letter may make the difference between acceptance... Read More

Mexican Living: Pasatiempo

It occurred to me one day that I needed something... Read More

The Writing Club

Typically when falling asleep in bed at night great thoughts... Read More

Ten Quick Tips for Inexperienced Writers

One of the biggest problems that inexperienced writers have is... Read More

Common Writing Mistakes - Are These Holding You Back From Writing Success?

During the years that I've been teaching writing and participating... Read More

Writing Query Letters

A QUERY LETTER is written to an editor or agent... Read More

7 Secrets For Beating Writers Block

Most people can easily identify with the dreaded "writer's block".... Read More

How I Became a Syndicated Columnist -- And You Can Too!

Real Estate has "Location, location, location," and writing has "Clips,... Read More

Editing

EditingExpect, allow, and accept that every first draft will represent... Read More

Screenwriting ? The Value of Structure

Structure in the form of frameworks, work processes and goals... Read More