Article Marketing: Know your Topic

Everyone knows an expert is just a drip under pressure. I want to share a little story, rather innocent on the part of one person that made a difference in the life of a rather well known preacher.

A dear friend of mine spent her years working for the Lord, and this took her places she might never have gone. For most of her children's early adult lives, long enough to put them through college, she spent her years cooking at a small private college, in order to obtain reduced college tuition for her children. She was an excellent cook, personable and talented, loved by all who knew her.

It was not unusual that the pastor of the church would join the students for meals, since he was also the Dean of the College. He was usually asked to pray over the meal. This pastor was long winded. He had a tendency to drone on and on, his tone changing slightly, often dropping just below the point where he could be heard by my friend who was nearly tone deaf. However, the constant drip from the faucet in the kitchen could be heard miles away, and she was quite tuned into its incessant communications.

On one particularly grueling and hot Kansas day, they sat down to board, and he began to pray. Words of praise thundered forth eventually droning to lower toned requests for blessings, pleasures, and health for his parishioners, until the cook could no longer hear him pray. She thought he was finished.

As she looked up from her bowed position to join the rest of the congregation of students, administration, faculty, and guests she saw her associate wasn't sitting beside her and assumed he was still in the kitchen. She called out loudly, amid the silence (knowing the chatter of table talk would soon override her option to do so), "Would somebody please turn that drip off?"

Too late, she realized the pastor had still been praying, when he rather loudly proclaimed, "In the name of Jesus, Amen."

His sermons after that, as well as his prayers, became more concise and deliberate. He became an EXPERT.

The choice is yours. You can continue to drone into tedium, or you can grow and become a better person with more knowledge and focus your interests into a recognizable skill and be known as an "expert".

Crisp copy writing packs a punch, with a story that touches your audience, marketing becomes a cinch. Jan Verhoeff has 22 years experience in marketing and packs a punch that will make your website ZING with sales. Visit her site at eBiz Brand Performance.

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