Dont Buy Your On-Line Marketing Articles From Article Factories

I was busiy submitting some articles I ghost wrote for a client to some web portals late one night, when I was struck by a message a web site editor left for visitors. I won't tell you the actual site name, or mention the company that they are targeting with their message in order to protect their privacy. But the message went something like this. "STOP! If you are submitting articles from article factory, we do NOT publish them on this site."

Hire a Professional Writer to Make Work Publishable

This made me pause. I'm a writer by trade and I was submitting original material. I would never even dream of doing otherwise. Many professionals, even the most seasoned in their respective fields, cannot write well. So, they usually hire somebody like me to polish their thoughts, and edit their material to make their work publishable and syndicate it on the internet.

Don't Buy Unoriginal Material

Then there are the other crop of professionals, who pay large sums of money to "article factories" who sell them mass produced material. Obviously, "article factories" sold these same articles to others as well. Professionals are eager to purchase articles such as these, because they are not experienced writers and feel they cannot do it themselves. Search engines are text based. So, keyword rich articles syndicated on the internet and published on a company home page is one of the most effective strategies of driving the right kind of traffic to a web site.

Site Editors Know Quality Material

Web portal editors who regularly recruit original articles are getting wise to "article factories." Editors are enraged by the massive repetitive submissions they receive because it wastes their time to have to weed through the crap. Many are just beginning to fight back. If you are guilty of purchasing articles that are sold to large numbers of individuals ? stop it now. It won't get you anywhere. Editors know when they are being dumped on. And they won't publish this work on the world wide web. They will remember who sent it to them, and not in a positive way, either.

The Creative Idea is Currency

I tell my writing students at University of North Carolina Asheville, that we live in a world starved for creative ideas. Ten years ago, the phrase that swept through corporate America was: "thinking out of the box." Now it's the "idea person" who has the most currency in a company. But you can't just be an "idea person" -- you have to know how to execute, too.

The Expert Interview

In my company, http://www.sidhecommunications.com, we take an original approach to article writing and syndication. We've developed a tried and true method of working with professionals who do not have the time, or the expertise to write well. I call it the expert interview. This is a technique that writers all over the world use everyday.

Syndicate Original Ideas

Here's how the expert interview goes. I telephone the mortgage company I work for and ask the gentleman who is a partner in the company what strikes his fancy for topics this month. He replies, "I'd like to write an article about stated income and no doc loans." I know nothing about mortgages, or this type of loan, but I'm about to learn a great deal. I ask him questions and take copious notes. Sometimes, he will e-mail or fax more information to me. I develop an article based on this interview. The client then approves or edits the article. Then I post it to 20 sites which editors regularly visit for free content for their web sites, e-zines, or print publications. In 3-6 months, this article is all over the internet. In one year's time the article is still alive and being published even more widely on the world wide web, because it is professionally written and communicates valuable ideas.

Receive the Accolades and Qualified Leads

The client receives the byline. He or she also basks in the glory and accolades from this educational writing. The client has admirers on-line, and he or she answers the telephone or e-mails coming from qualified individuals interested in purchasing his or her product or services. When the client answers the telephone, he or she has to have some idea about the topic that's been written on. It's not something that can easily be faked. The expert interview ensures that he or she does have this knowledge.

It's the client's expertise and their idea that made the story. Because of this, I feel the client does deserve the byline. They also deserve the stream of new business they receive from geographical areas they could not otherwise afford to penetrate.

If you're buying articles from places like article factory: stop it. It's better to proceed with original ideas. This way you can earn yourself a great 'virtual reputation.'

Elizabeth Kirwin has published work in national magazines and newspapers. She is co-owner of Sidhe Communications http://www.sidhecommunications.com in Asheville NC. She develops web sites, newsletters, brochures, and internet marketing plans for businesses, non-profits, and health care ogranizations nationally. For more information, e-mail ekirwin@bellsouth.net.

---

Free Reprint Articles That Will Interest Publishers - 4 Tips

Have you been writing and submitting your free reprint articles... Read More

What is a Ghostwriter and How Can I Find One to Hire?

A ghostwriter, as one may think is not a writer... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not... Read More

How to use Articles to Boost Your Online Presence

Writing articles is one of the best ways to get... Read More

Writing Articles to Boost Your Sites Traffic

Two important factors that play a part in the rankings... Read More

Increasing Web Traffic With Original Articles

The name of the game as far as Internet marketing... Read More

Artricle Writing and Promotion: Your Fast Track to Profits

Writing articles, and promoting them for publication, is one of... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

Website Promotion ? Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

Top Ten Ways to Format and Leverage your Articles Success - Part 2

You want your business to be noticed by thousands daily.... Read More

Getting Your Foot in the Door (Or How I Finally Got Published)

This has to be the number one thing that most... Read More

Your Writing Anxiety - 10 Ways to Bring Relief

Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

From Idea To Published Book ... How To Self-publish The Easy Way!

I've been involved in publishing for over a decade now... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

Dont Just Sit There, Write A Newsletter Article

Need traffic? Write an article.Need sales? Write an article.Need Your... Read More

Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!

Are you an Article Marketer? If so, you know that... Read More

Leverage the Power of Article Marketing

Now that you know the secrets to writing great articles,... Read More

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your... Read More

Top 10 Benefits Of Submitting Articles To E-zines

When I started Ezine-In-A-Box I wanted to help people publish... Read More

Tips for Writing an Informative Article

How to write an informative article?The following tips can help... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to... Read More

How to Effectively Hire a Ghost Writer

In today's busy world, whether your business is large or... Read More

Write Your Ezine Article in 15 Minutes or Less!

Gasp! I can hear it from the purists now: Matt... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles... Read More

Writing Articles To Build Your Online Presence - A Beginners Guide

One of the most effective (and free!) ways to get... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal... Read More

Re-fresh, Re-hash, Re-write

You are running out of ideas, you sit down in... Read More

Review of Ezine Article Creator V2.0

By now most entrepreneurs realize that the most cost effective... Read More

Simultaneous Article Submission

Do you know the difference between simultaneous article submissions and... Read More

Want to Put Your Names on My Article?

There's a new sort of ghost stalking the digital landscape.They... Read More