The Real Reason You Should Be Marketing With Articles

Article marketing has become very popular of late, especially with the explosion of a couple major article sites and publishing of some serious tools and resources that will better help marketers to use article marketing in their repertoire. For myself, I use article marketing exclusively to drive traffic to my website and to generate business.

Because of its sudden popularity, some misconceptions exist about the reasons why someone would engage in article marketing. (To be sure, article marketing has always been popular and in use, but only of late has it really hit the mainstream.)

For example, you have read that the most important reason you should incorporate article marketing into your marketing arsenal is because, in article marketing, you have the potential to generate hundreds, if not thousands, of backlinks to your site. As you know, solid backlinks are what drive many of the search engine spiders. That is, if your website links appears contextually (i.e., not in a "link farm") on someone else's site, you are often rewarded for that in terms of search positioning.

Thus, the more articles you submit to article sites, and the more your articles are reprinted from an articles site onto another site, the more backlinks you get. Certain article submission software programs even allow a provision for you to alter your resource box so search engines don't consider your articles to be link spamming.

But this is not the real reason you should be marketing with articles. There is a far more important reason: To establish yourself as an expert. Everyone's business service a niche, even internet marketers (that, in itself, is the niche). While the backlinks are great for your site, what's more important is that a reader of your article, whether they found the article through a search, at an articles site, or in someone else's ezine (who reprinted your article), reads your opinion and your understanding of your business topic/niche.

Think about it: In the "real world," when you need a service, who do you want to buy from? The service provider who looks like an expert and has been around for a long time, or the one working out of his garage with used and dirty equipment? If you need a how-to book on building a deck, do you buy one by an author just out of high school with no credibility, or do you buy one by an author who has his own deck-building TV show and has published three other books on the subject? In both cases, you probably buy from the expert.

This is the real reason you should be marketing with articles. Backlinks are great, but it is more important that you establish yourself as an expert, as the go-to person in your area of business.

Jeremy M. Hoover is an online freelance writer who specializes in writing 300-500 word content articles for your website or ezine, or for article marketing. Order articles from Jeremy at his website, http://www.jhooverwebcopy.com. Read more of his marketing articles at his blog, http://www.jhooverwebcopy.blogspot.com.

In The News:


pen paper and inkwell


cat break through


Writing Articles to Improve Link Popularity

There are many different ways to improve link popularity for... Read More

Will This Be Your First How-to Report?

You've got to start somewhere, but once you've created your... Read More

Branding, Control, and Results - Submit Articles in Your Own Name

Article distribution is currently booming on the internet. Authors do... Read More

How To Edit Your Articles As You Write

Increase your ezine subscribers by submitting articles once or twice... Read More

Should You Hire a Famous Writer or Write Your Own Articles?

Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

Why Internet Marketing Free Articles Traffic Can Earn You More Sales Than Pay-Per-Click Leads

To be successful at any affiliate marketing program, you not... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

How To Massively Multiply Your Web Exposure AND Position Yourself As An Expert

What's the quickest, easiest way to get exposure for your... Read More

Ten Tips Articles

"Ten Tips" articles are the easiest piece to write because... Read More

Five Benefits of Article Writing

A few years ago as a webmaster with no money,... Read More

Increasing Web Traffic With Original Articles

The name of the game as far as Internet marketing... Read More

Whats YOUR Angle?

So how can you make your article worth reading?It's all... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

Are You Submitting Your Articles?

Last month, I began promoting Jason Potash's "Article Announcer." I... Read More

Your Writing Anxiety - 10 Ways to Bring Relief

Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More

Articles: How To Turbo Charge Traffic When Your Promotion Budget Is Tiny

Writing articles for your site and for the use of... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet... Read More

Simple Tricks to Maximize the Reach of Your Marketing Message

Jim was working hard to grow his business. Long hours... Read More

Why Keyword Articles Are Good for Your Business

Content is an important component of your web site. Learning... Read More

Write a Better Technical Article in Half the Time

Good technical articles are challenging to write. They're time-consuming, demanding... Read More

Write Your Slice of Life: 6 Quick and Easy Steps to Writing a Personal Essay

Do you know why the "Chicken Soup for the Soul"... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

Writing Articles for Ezines ? The Greatest Little Known Secret

Well maybe it's not that "little known" but some people... Read More

Bugaboos of Article Marketing in Web Content Management Systems (CMS)

One of the most common blunders by those using article... Read More

Ten Essential Tips For Submitting Articles

Submitting well planned articles on-line will increase traffic and can... Read More

Writing Articles - Six Mistakes To Avoid

Not writing articles yet? You really should try it, if... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

Article Writing: 5 Tips on How to Pull and Hold the Reader

Okay, so you're getting a feel for this article marketing... Read More

How to Cash in on the Huge Online Demand for Writers

Currently many online writers and would-be online writers, feel very... Read More

Stimulate Your Writing With Some Creative Exercises

Abandon your frustrations and get a fresh start by trying... Read More