3 Article Outline Essentials

Most writers I talk with who experience "writer's block" do not get bogged down by the content of the article, rather they are stopped by the outline proper. Without an outline, there can be no article. You can write effectively by remembering three essentials; I will share with you how your success or failure in article writing depends on mastering these essentials.

So, what are the essentials? You already know them: your topic sentence, the body of your article, and your conclusion. A fourth essential, your title, can and should be derived from your topic sentence. Thus, if you have a title it is your topic sentence and vice versa.

The problem many writers have is really with the second essential, the body of the article. Too often this is what holds up the outline, and ultimately the article, from being successfully completed. What is the answer for you? Bullets. That's right, think of three or four generalized points and make them the highlights of your body. For example, if you are writing a product review on the Chrysler 300M your bullets could be:

1. The car's unique style.
2. The car's performance.
3. Chrysler's success with the model.
4. Special price offers for the car.

Take each "bullet" and expand the thought further by naming at least 3 related thoughts. For example, with bullet #1 you could mention that the car is boxy, with big wheels, and possesses a solid grill.

Bullet #2 could speak about the car's engine, speed, fuel performance, and interior.

Bullet #3 could stress how the 300M has successfully pulled up Chrysler's sales, you could compare it with its chief competitors, and you might want to make mention how it compares with its "twin," the Dodge Magnum.

Finally, bullet #4 might cover any specials Chrysler is running on the car, financing and leasing options, and warranty information.

Once you have the bullets in place and have identified the related thoughts associated with each bullet, it is time for you to write. In this sample case [the review of Chrysler's 300M] you will probably come up with four solid paragraphs containing an average of six sentences each.

Oh, did I mention the conclusion? Perhaps you will want to leave the conclusion out of the article until the body is done. Yes, this flies into the face of what your English Composition teacher taught you in high school, but it can be a fun thing to do. Why? As you write your body you will see that you can "move" in a variety of ways as you make your point. Once you are satisfied with your point, then write the conclusion [or summation] based on the body.

Most articles of 500-600 words can be written and written well with as little as three bullets. Longer articles require additional bullets or, at the very least, you will need to expound further on points that you have made.

You do not need to be held hostage by your outline, or lack thereof. Create a simple outline that can be expanded as you master the bullets which comprise the body of your article. In no time you will be writing strong, persuasive, and interesting articles and your writer's block will be nothing but a dim memory.

(c)2005; Matthew C. Keegan, LLC

Matt Keegan is The Article Writer who writes on a variety of subjects. In addition, Matt designs websites and manages web communities. To view his portfolio, please visit http://www.thearticlewriter.com

In The News:


pen paper and inkwell


cat break through


Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

Incredibly Bad Articles Will Kill Your Credibility

I've noticed a disturbing trend recently of articles suggesting that... Read More

Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of... Read More

Adsense Authors: Who Are These People?

Adsense is a program designed by Google to help publishers... Read More

Article Writing Mistakes - 7 To Avoid

Making your articles available for reprints by other ezine publishers... Read More

Finding Time To Write

A true test for many writers that will require your... Read More

Interviews with Well-Known Ezine Writers #2: - John Colanzi

MS: John, you must be one of the most prolific... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

Simple Tricks to Maximize the Reach of Your Marketing Message

Jim was working hard to grow his business. Long hours... Read More

Ten Top Tips for Writing Articles on the Internet

Online readers love information, but be sure your information is... Read More

Finding Your Way Through Online Articles

For me, to decide to start a home business was... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

Be in the Trade Publications Your Customers Read

Your publicity dreams may include being featured in Forbes, Fortune,... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

A Simple Suggestion to Improve Your Article Marketing

Article marketing is becoming more and more popular, especially as... Read More

Marketing Articles: Promoting Your Site Twice!

I recently became aware that promoting your web site in... Read More

Why Writing Articles Is Much Better Than Search Engine Optimization

This article is dedicated to those who are afraid to... Read More

Think Bigger When Doing Article Marketing

You've already agreed that putting some of your best articles... Read More

How to Get Started on Writing Killer Articles

I once wrote an article in which I offered the... Read More

Writing Articles for Ranking

I have seen the question asked so many times. How... Read More

Whats YOUR Angle?

So how can you make your article worth reading?It's all... Read More

Writing Articles for the Search Engines

This is precisely what I am doing here today (and... Read More

Lots of Extra Money Waiting to be Made from Writing $5 Articles

There is probably no easier way of earning extra money... Read More

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in... Read More

Article Content Sources For Article Writers - 7 Quick Strategies You Can Use Immediately

As an article author, sometimes you can only pull so... Read More

How To Write and Publish A Successful Ezine Article

The ezine article is of major importance to the world... Read More

Article Marketing: the BETTER Offpage SEO Solution

Been reading up on SEO? If so, you know that... Read More

10 Ways To Generate Highly Read Article Ideas

1. Participate in chat rooms related to your targeted audience.... Read More

What Can a 13-Year-Old Kid Teach Us About Article Marketing?

Yesterday I met a 13-year old boy with a devilish... Read More

Reward Those Who Publish Your Articles!

It is pretty obvious that content is king online. It... Read More

How Webmasters Can Become Experts and Write Expert Articles!

Write articles, be recognized as an expert, drive a surge... Read More