Write What You Think Youre Writing

You've written this wonderful (no question about it) piece of work. It's the greatest thing since tealeaves were invented. The more you read it the more you admire your own genius.

Then the little doubt starts.

Now is the time to step back from the work itself, to close the book, the page, the computer file and think. Not of the words or the actions or of the characters themselves, but deeper, back into yourself.

# What made you write this piece in the first place?

# What were you trying to say?

# What point did you want to illuminate for everybody else out there in the world?

That sounds terribly grand and pretentious, but it's the truth. Every time you write, no matter how light-hearted the theme, you are giving away something of yourself, your values and your beliefs. And what you have to say is important.

# So what is the value of the piece?

# What is your theme?

Express your theme, the kernel of your thoughts, in one short sentence.

When you write you also have secondary goals. This is when you think of the piece itself as it sits on the page. The added value bit, the craftsmanship. The approach you took to get your message over.

Perhaps you used humour, perhaps the layout on the page. What makes it interesting and fun / easy to read?

Remember, sometimes the best writing is what you leave out. Have you said the same thing in two different ways? What I call my double whammy.

And finally, don't forget the old adage. Pretend you're writing for an audience of fourteen year olds, and the adults might understand you as well.

John McAllister

---

Writing a Statement

You have decided on a great idea and researched a... Read More

Get High Quality Traffic by Writing Articles

One of the best ways to promote your website is... Read More

Top Ten Reasons to Write Articles for Free Publication Online

Many writers struggle with the decision of whether or not... Read More

Do You Have the Characteristics of an Article Writer?

In order to answer the question I've just asked in... Read More

How to Write an Effective Article

Writing a great deal of articles myself, I see a... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

Article Marketing

A revolutionary marketing device that I call article marketing I... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money!

I am often approached and asked, how do I write... Read More

Crafting Your Optimized Author Bio

Your author bio is a vital part of your article... Read More

How To Write Effective And Unique Articles That Are Optimized for the Search Engines

It is a well known fact that writing, distributing and... Read More

15 Questions To Instantly Help You Write A Tips Booklet

1. What is the single most compelling subject from your... Read More

What to Look for in an Article Submission Site

Ease of Submission With so many article distribution sites out... Read More

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.Calling yourself... Read More

You Can Also Write

I am sure that there would have been a moment... Read More

Build Better Link Popularity with Syndicated Articles

There are many schools of thought on how to build... Read More

Ten Tips Articles

"Ten Tips" articles are the easiest piece to write because... Read More

Ambition versus Dedication

All writers aspire to recognition, but are we dedicated? Ambition... Read More

Exposing Your Expertise

Writing and leveraging articles is my most successful strategy for... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

Writing Articles Can Improve Your Online Marketing and Sales

Many people which in online business world find difficulties in... Read More

Writing for Dollars - How To Get Started

"When you provide good information from which readers can learn... Read More

Website Promotion: Alternatives to Article Banks

Writing and submitting articles to article banks is a well-known... Read More

The Benefits of Publishing Articles to Build Big Ticket Marketing Relationships

Ok, today we are going to talk about one of... Read More

Microsoft Word Smart Quotes and Article Marketers Dont Mix

By default, Microsoft Word automatically changes straight quotation marks (... Read More

7 Steps Toward Successful Article Writing

As you write the outline for your next article, there... Read More

Theres More Than One Way To Carve This Turkey

Although this may sound like a funny metaphor, if you... Read More

How To Increase Your Chances of Getting Your Article Published

Publishers and webmasters can spend massive amounts of time just... Read More

Checklist for Writing Articles That Get Read

When writing articles for publication, it is important that you... Read More

How to use Articles to Boost Your Online Presence

Writing articles is one of the best ways to get... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

You Really Can Make Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

Visibility, Credibility and Position Through Articles and Celebrity Testimonials

A huge problem for many people who are working on... Read More