Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information products or services or someone else's products (as an affiliate marketer), you need people both to see and buy your offers.

But most people won't buy your product or service until they trust you. Trust comes only after you have built credibility with people. One way credibility comes is by establishing yourself in your market as an expert. You can become an expert in several ways:

- by publishing original and unique content on your website

- by creating and distributing an ecourse or ebook

- by publishing your own ezine or newsletter

- by publishing your articles in someone else's ezine

Here is the secret to establishing credibility: Publishing articles and content in other people's ezines or on their websites.

Search engines like good links anchored to solid content and searchers like to find solid content when they search for information. When you supply informative articles that meet the needs of both groups, search engines begin to rank your linked pages higher in their ratings, and searchers are happy because their questions were answered without a sales pitch.

Bonus tip: If a searcher finds your article informative and helpful, she will often click through the link in your resource box to learn more. Don't forget the value in having a strong resource box linked to both more content and your offers.

Writing articles for distribution should be the cornerstone of your online marketing efforts. Articles establish you as an expert in your market, and your expert status (and web presence) grows as others publish your content. Your articles serve both your need for exposure and others' need for good website and ezine content.

How can you start? Write a batch of five or ten short (300 word) articles geared to your market and submit them! It's that simple. You can find a list of article distribution sites by searching online, but begin by submitting to these two: www.ezinearticles.com and www.groups.yahoo.com/group/business_articles.

So get started!

Jeremy M. Hoover owns Hoover Marketing, where he teaches affiliate marketing. Contact him at jeremyhoover@gmail.com with any feedback.

---

So You Want to Be an Author - These Are the Easiest Types of Articles in the World to Write

Being an Internet Article Author is far and away the... Read More

How to Use Articles to Generate Free Traffic to Your Website

Writing articles that are available for reprint is an excellent... Read More

Ten Tips Articles

"Ten Tips" articles are the easiest piece to write because... Read More

Wise Article Marketing Strategies

If you are an article writer, you may have been... Read More

Using Anecdotes - Remember, People Like to Read About People

Okay, I admit it: I'm a keen people-watcher. (Most writers... Read More

How To Write Persuasive Articles

You may be wondering what persuasive writing has to do... Read More

Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand

A "Thought Leader" is someone recognized as an authority in... Read More

How to Cash in on the Huge Online Demand for Writers

Currently many online writers and would-be online writers, feel very... Read More

Article Marketing for Real Writers: Launch Your Freelance Career!

Looking to build your freelance writing career but don't know... Read More

How To Edit Your Articles As You Write

Increase your ezine subscribers by submitting articles once or twice... Read More

Why You Should Write Articles or At Least Get a Ghostwriter to Write for You

Overture reports over 1 million queries for article keyword related... Read More

Write a Better Technical Article in Half the Time

Good technical articles are challenging to write. They're time-consuming, demanding... Read More

7 Invaluable Tips: Getting Your Articles Published Online

When you have to share what you've created, where do... Read More

Effective Affiliate Marketing Using Articles

Every day thousands of people join affiliate programs and yet... Read More

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to... Read More

Dont Just Sit There, Write A Newsletter Article

Need traffic? Write an article.Need sales? Write an article.Need Your... Read More

How I Write Articles For Profit

Most Internet marketers worth their salt know how effective articles... Read More

Article Marketing: Know your Topic

Everyone knows an expert is just a drip under pressure.... Read More

A Simple Suggestion to Improve Your Article Marketing

Article marketing is becoming more and more popular, especially as... Read More

An Affable Article

It doesn't really matter who you are; you definitely know... Read More

Newbies Guide to Writing and Submitting Ezine Articles

How many times have you read the following? If you... Read More

Be a Jerk - And Watch Your Business Grow!

Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More

Website Promotion ? Where to Get Ideas for Writing Articles

Some six weeks ago, I began writing and submitting articles... Read More

Reprint Articles Hijacked by Text Link Ads - Great for Authors!

We all know that online publishers earn revenue from our... Read More

Giving Yourself the Right to Write

"But I've only been on the Internet 3 months! How... Read More

5 Critical Promotion Mistakes People Make With Articles

Did you realize that writing and publishing articles online represents... Read More

Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales

When you create your articles in TextPad format, something like... Read More

How To Write an Ezine Article

Writing can be fraught at the best of times but... Read More

How To Master Article Writing To Get More Traffic

If you are starving for traffic, can't seem to consistently... Read More

5 Great Benefits To Writing Articles On The Internet!

Marketing on the internet can be a costly procedure, especially... Read More

Writing Articles Sells Books

Are you a reluctant marketer for your book? Do you... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

How To Rank Your Articles Higher in Search Engines

All of us, the authors, know that to enhance our... Read More