Be in the Trade Publications Your Customers Read

Your publicity dreams may include being featured in Forbes, Fortune, Time, Inc., and other magazines read by millions. Appearing in those publications can boost both your ego and your business.

A feature in Nailpro may not have the same cachet, but if your clients are nail salons, you should be there. Trade magazines and newsletters give you exposure where it counts-with your potential customers.

You may already know of some publications in your industry, but you can learn more about them and discover new ones in media directories at your library. Standard Rate and Data Service publishes information about magazines' demographics, circulation, ad rates, etc. Writer's Market, Gale Directory of Publications and others will provide lots of leads.

Remember that you are not necessarily interested in publications that are read by you and your competitors, you are looking for those read by your potential customers. Another way to locate magazines and newsletters of interest to your target market is to ask your current clients which ones they value.

When you find information about a publication with which you are unfamiliar, request sample copies and writer's guidelines. Then, study them to see how you might be able to fit into their editorial needs and provide information of use to their readers.

Send press releases to announce news. Do you have a new product their readers need to know about? Do you know something that can help them be more successful? You may get a blurb or a story out of it.

Offer your products for review. Books, tools, technology and other products are reviewed in many trade publications.

Write articles for publication. You may get paid for the articles but, whether free or fee, you should insist on a byline that identifies you and your company and includes contact information, such as a phone number or web site URL. Reprints of these articles can also be used in your media kit and in proposals, or simply mailed to clients and potential clients.

Send a letter introducing yourself and describing your background and areas of expertise. Let them know you are available for interview when they need information about the topics on which you are an expert. They may run a profile of you, or contact you for a quote within an article. If they have a feature where readers submit questions to be answered by experts, offer yourself as one of the experts.

Suggest a column. You may be able to land a monthly column by sending a few (three to six) sample columns to the editor, along with a description of your vision for the column.

Look for other opportunities to get your information published. Does the magazine run case studies? Maybe your company can be featured, or you can share a client's story (with the client's permission, of course). Do they run contests or polls asking readers to comment on an issue or problem? Respond. Write letters to the editor. Consider the publication's current features and see how you can fit in and benefit their readers.

Copyright Cathy Stucker. As the Idea Lady, Cathy Stucker can help you attract customers and make yourself famous with inexpensive and free marketing ideas. Get free marketing tips, articles and more at http://www.IdeaLady.com/.

---

A Writers Glossary (Part One)

Find definitions from A to G! A About... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

How to Write Articles to Sell Your Book

Selling books online means that you need to get interested... Read More

How to Write a Short Article Under 500 Words

Online publishers, ezine subscribers, and Web visitors want short, useful... Read More

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

Promote Easily With The Two-Step

Here's a really simple way... to promote your online business... Read More

Discover How You Can Write an Article That Will Excite Your Target Market and Make You Money!

I am often approached and asked, how do I write... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best... Read More

Creating A Great Print Newsletter

The traditional print media newsletter is still useful even in... Read More

Stick to the Subject and Your Readers Will Stay

Publishing content on the internet is not a hard task.... Read More

Consultants - Writing Articles for the Internet Blankets the World with Your Expertise and Style

A Consultant could be an expert about absolutely anything.Calling yourself... Read More

Article Writing Dos and Donts

Still following along on the Copywriter's Crash Course in article... Read More

Sticky Leads

The first twenty-five words of your article are the most... Read More

How to Measure the Value of Your Article Marketing Campaign

It's not enough to scatter your articles across the internet... Read More

You Can Also Write

I am sure that there would have been a moment... Read More

Giving Yourself the Right to Write

"But I've only been on the Internet 3 months! How... Read More

10 Profitable Tips For Article Writers

1. Write to one person.When you're writing your article picture... Read More

Use Textpad Program for Easy Ezine and Web Site Submissions To Bring More Sales

When you create your articles in TextPad format, something like... Read More

Free Reprint Articles That Will Interest Publishers - 4 Tips

Have you been writing and submitting your free reprint articles... Read More

Create An Article Reference Box That Calls To Readers

There are two primary factors in creating a successful reference... Read More

Five Reasons You Should Write to Help Your Business

Most business owners are overwhelmed with the day to day... Read More

Write Your Ezine Article in 15 Minutes or Less!

Gasp! I can hear it from the purists now: Matt... Read More

Using Anchor Text Optimization In Your Article Viral Marketing Campaign

What is Anchor Text Optimization?Anchor text optimization consists of the... Read More

How Your Online Business Can Generate Loads Of Free Traffic From Articles

The biggest challenge facing any online business today is how... Read More

Marketing to Editors

How are you marketing your articles? As a writer prospecting... Read More

Energize Your Mind With Inspirational Writing Exercises

Feeling uninspired? Like you're stuck in a rut with your... Read More

Do You Have the Characteristics of an Article Writer?

In order to answer the question I've just asked in... Read More

Secrets About Freelance Writing They Dont Want You To Know

The first step to getting published is to find your... Read More

Article Marketing: Why 2 URLs Equal Pure Champagne

If you are using articles to promote your business then... Read More

Interviews with Well-Known Ezine Writers #2: - John Colanzi

MS: John, you must be one of the most prolific... Read More

How To Write A Profit Pulling Article

Having an article published is one of the fastest and... Read More

Article Writing: Breaking Writers Block

It is amazing to see how much we all still... Read More

Six Whys of Writing

You pick a pen, grab a piece of paper and... Read More