You're Invited... Visualize your article going out like a party invitation
The implied message: "If you like this, come on back to my website to see what else I've got to show you."
People who read articles online scan for information of interest. Articles with a fun or warm person-to-person approach have an edge that a purely mental message can't match. Novelty, humor, and wit are hard resist. Intangibles (novel point of view, personality, depth of knowledge) are more appealing than the information itself.
Readers who follow your link are willing to give your website a chance. They wonder if they'll find lots more of whatever they liked about your article. Success with article marketing depends on how consistently your personality shows through.
Anyone who's spent time online knows there are a zillion places to buy any product or service. An enterprise stands out by being unique and relevant. When the website navigation and copy are carefully designed, the article reader could become a repeat visitor or buyer.
Article marketing is a five-step process to get your message out
1. What can you say that's interesting, original, and uniquely yours?
2. Who wants to know that? Know your buyer.
3. What ezines and websites do they follow?
4. Can you distill your message into a useful article? (Self-serving sales letters won't fly)
5. How many relevant places can you find to post it?
There's way too much recycled content online. Anyone who sends out fresh, in-depth articles on a topic will be noticed - and appreciated. Unsure if you can? Find anything you need to make your articles succeed http://www.promotewitharticles.com
THE FAME PART
1. People assume you're an expert on subjects you write about Shoot for consistent messages and delivery, so you become a trusted voice.
2. You share samples of your wisdom Articles are long enough to reveal your perspective and savvy. That sets you apart from competitors in the public mind.
3. Reach targeted audiences with precision The Internet excels at reaching small groups through specialized ezines and websites. Narrow niches are passionately interested in on-topic expertise. Articles appearing there reveal you're an "insider."
4. Continuous article output builds name recognition and anticipation People start watching for your next article.
5. Your reputation can grow quickly Within a few days of posting, your message appears all over the Net.
6. Build relationships with editors and webmasters As you send consistently high-quality material, they're more eager to present it to their readers.
7. People seek you out with requests and opportunities When they need services/products related to your savvy, who will they think of?
8. Search engine listings make you easy to find Before writing articles, Google showed 100+ references to my name. Now it's more than 1200 and growing - just from articles.
9. Readers trust you because you've helped them Sharing your knowledge without hype or manipulation builds credibility - the prerequisite for any transaction.
10. You needn't be a great writer, just a well-informed one Offer specific tips, top-10 lists, how-I-solved-it stories.
THE FORTUNE PART
11. Marketing is about standing out, and article authors stand out Sharpen your competitive advantage as a recognized known quantity in a very large pond.
12. Every article posted mentions your website in the signature box at the end These result in greater Page Rank (Google's measure of site popularity), links, and higher search engine ratings. Let search engines send business your way.
13. "Own" the search terms and keywords where you shine Write repeated articles around a specific theme.
14. Search engines love content - and reward it Articles provide keyword-rich content for your website and other related sites.
15. Articles increase your website traffic
16. Enhanced credibility lets you sell more products/services
17. Become sought as a Joint Venture insider Your articles appear among well-known authorities, so you're invited to participate in additional profit-making activities.
18. Develop a massive list of places that accept and publish your articles The momentum and benefits build over time.
19. Articles remain posted online a long, and keep on working Unlike ads, there's no cost to post articles. And people trust them more.
20. You keep getting better and better Your writing, promotional know-how, and professional skills grow, the longer you use them. That enhances your respect in your field.
Reap Rewards for the Long Term
Articles boost your professional identity - online and off. Think beyond a single article to a series that reinforces all your marketing efforts http://www.promotewitharticles.com/strategy100.html
Don't you deserve the fame and fortune that posted articles can bring your way? Start writing. Keep posting them far and wide. And stay alert for fame and fortune.
ŠLynella Grant, 2005
--Dr. Lynella Grant Consultant and Author Promote yourself, business, website, or book with articles posted online. Extensive Free Resources at Article Marketing Academy http://www.promotewitharticles.com (719) 395-9450 Off the Page Press
Online readers love information, but be sure your information is... Read More
Every day thousands of people join affiliate programs and yet... Read More
Online readers love information, but be sure your information is... Read More
Writing articles for online newsletters and websites can be a... Read More
Articles are a fantastic source of links and additional traffic... Read More
A great headline can be the difference between having your... Read More
Writing articles for publication on the Internet is, at the... Read More
A revolutionary marketing device that I call article marketing I... Read More
So you've decided to market your home-based copywriting business through... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Don't let overwhelm hold you back- follow this expert advice... Read More
I get asked all the time, "Lorrie, how can I... Read More
How does a writing agency market itself effectively in a... Read More
As you write the outline for your next article, there... Read More
Writers have one basic need -- readers. We all want... Read More
Many writers struggle with the decision of whether or not... Read More
If you are not creating articles for your website and... Read More
The more you write, the larger your impact. If that's... Read More
Your publicity dreams may include being featured in Forbes, Fortune,... Read More
If you market online, whether it be your own information... Read More
One of the most effective (and free!) ways to get... Read More
If you want to increase the amount of visitors to... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
This has to be the number one thing that most... Read More
Queries are not written like business letters or emails; they... Read More
Publishers and webmasters can spend massive amounts of time just... Read More
Are you an Article Marketer? If so, you know that... Read More
1. Participate in chat rooms related to your targeted audience.... Read More
In order to answer the question I've just asked in... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
Who remembers the 1979 movie, The Jerk with Steve Martin?... Read More
Not every web designer has the time ? or skills... Read More
If you've spent any time online trying to promote your... Read More
Every field or discipline has its own specialized vocabulary and... Read More
The Whole reason you write those articles is so you... Read More
The more you write, the larger your impact. If that's... Read More
One question I get asked all the time is how... Read More
Chances are good that the next article or book you... Read More
Writing articles for publication on the Internet is, at the... Read More
Ever read one of those web articles written by an... Read More
When you frequently post articles on ezines, you might be... Read More
Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More
Writers talk about rejection all the time ? just part... Read More
Not every web designer has the time ? or skills... Read More
Writing articles for your site and for the use of... Read More
If your business has a website, you're probably searching for... Read More
Original quotes, when used at the beginning or at the... Read More
Getting people to join your company can be hard work.... Read More
It is no secret among internet marketers that writing articles... Read More
Online writing is really self-publishing made easier and potentially much... Read More
Want your articles to get picked up and reprinted by... Read More
You have probably heard that writing articles is one of... Read More
For me, to decide to start a home business was... Read More
This is Part 2 of a 2 part article -... Read More
Recycling your work is a lot like doing your part... Read More
One of the best ways to build credibility and promote... Read More
Do you have problems finding ideas for articles and speeches?I... Read More
Still following along on the Copywriter's Crash Course in article... Read More
Writing can be fraught at the best of times but... Read More
These 7 Important Elements are your Blueprint to Article Writing... Read More
Proven and Exceptional Click-Through ResultsTesting has proven again and again... Read More
I've been able to distinguish 3 main categories that people... Read More
Lets face it people use articles to send traffic to... Read More
Sometimes when I am communicating with other webmasters and I... Read More
Ok, today we are going to talk about one of... Read More
As of July 1st, the year was half over! July... Read More
Article Writing |