Article Marketing & Copywriting Secret: How To Make Your Article TITLE Sell

Most authors are wasting their time producing dozens to hundreds of high quality articles that never reach a fraction of their traffic potential. It's a darn shame.

When I review the behind-the-scenes traffic statistics on over 20,000 articles that have produced over 1 million monthly page views in my article marketing lab...ONE thing is clear: All articles are not created equal even when everything about them is identical except for the TITLE.

The reason is probably not what you think.

If you've been schooled on traditional copywriting, you know that in the offline world, the headline determines as much as 95% of the success of the book or article. This statistic takes into consideration what makes the book title successful: Whether a human buys it or not.

Article Marketing on the Internet is a whole different story because of the way your articles reach humans who have an interest in them.

MYTH: Most people will read your articles because they came to a website and started browsing just like they do if they were to have gone to a local book store to find a book of personal interest.

FACT: Wrong! Most people will search the Internet using one of the major search engines and they will be putting in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engines will then deliver results that best match the human's interest.

YOUR GOAL: To have your articles show up in the search engine results for the keywords and topics that are most related to the content of your article.

HOW?

You must embrace this TITLE creation & traffic-building truth:

The first 3-5 words of your TITLE determine the success of your article in terms of how much traffic your article will generate back to your website. Success can only be had when you create keyword rich titles for your articles that match the most commonly searched keywords for your topic.

How to determine which keywords are rich and the right ones to use for your article?

You'll need a keyword research tool. Some are free and some are fee-based. Overture.com has a popular keyword research tool that shows you the most common search results from the Yahoo search engines directory. If you want to see what's on "Google's Mind" you can try one of their current beta tools called "Google Suggest": http://www.google.com/webhp?hl=en&complete=1

Whether you use a web-based keyword research tool or invest in one of the more advanced application level software keyword research tools, it's critical that you learn know how to do keyword research.

A "Good" vs. "Bad" TITLE Example:

Here is an example of the difference between a non-keyword rich TITLE vs. a very keyword rich TITLE that is proven to perform better in terms of traffic creation:

Bad TITLE Example:

"Top 9 Ways You Can Acquire Fractional Jet Ownership"

Excellent Keyword Rich Title Example:

Fractional Jet Ownership - 9 Strategies to Help You Acquire Your Private Jet

Why is it more effective?

Because it does not waste the first 3 words of the title with meaningless garbage words like "top" or the number "9" or "ways"...and gets right to the important words that might be found when someone is using a search engine to research a topic related to your article.

You'll also notice in my example that I included the word "Private" Jet. Why? Because my keyword research said that people who search for fractional jet also search for the word "private jet" and therefore I wanted to boost the chances that my title would be found by a larger number of potential visitors to the article.

Two recommendations on what NOT to do:

1) Don't include garbage characters in your TITLE such as quotes, tildes, asterisks or anything else that a search engines has to work hard to discard in order to understand the TITLE of your article.

2) Do not engage in any search engine spam technique by having keyword rich TITLES that have nothing to do with the topic of your article. You'll only be hurting yourself as the search engines already aggressively filter out bad behavior like this.

YOUR INTELLIGENT KEYWORD RICH TITLE COPYWRITING CONCLUSION:

If you want to maximize your results from any article marketing strategy, you must master keyword research so that you can create keyword rich and intelligent article TITLES. Your pay off will be massive amounts of traffic to your articles and website thanks to the search engines who love smart keyword rich TITLES!

About The Author:

Christopher M. Knight invites you to submit your best articles for massive exposure to the high-traffic http://EzineArticles.com/ directory. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links in tact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/

---

Wise Article Marketing Strategies

If you are an article writer, you may have been... Read More

Know Money to Make Money

The experts are always telling us that getting paid for... Read More

Stop Struggling and Write Your Article

Don't let overwhelm hold you back- follow this expert advice... Read More

Build Links and Your Brand: Article Marketing Delivers

Many online marketers have crowed about the value of writing... Read More

Make Money Online Using Keyword Articles

Routing traffic to your web page is incredibly important in... Read More

Turn Words Into Traffic

A large portion of your business relies on your ability... Read More

Article Writing Made Simple

A great way for self employed professionals to enhance their... Read More

For The Serious Internet Marketer: Heres A Quick And Easy Way To Reach 1000s of Buyers today

Why do so many internet marketers waste their time on... Read More

A Simple Suggestion to Improve Your Article Marketing

Article marketing is becoming more and more popular, especially as... Read More

The Best Place To Submit Your Articles

If you've spent any time online trying to promote your... Read More

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II

This is Part 2 of a 2 part article -... Read More

Publish Article

If you've spent any time online trying to promote your... Read More

Marketing to Editors

How are you marketing your articles? As a writer prospecting... Read More

Your Resourcebox Giving You Profits?

Rule number one - You must write ezine articles and... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

Dont Miss These 10 Must Know Facts About Promoting Your Website with Article Writing

Most all ezine publishers need fresh content. Article writing is... Read More

Theres More Than One Way To Carve This Turkey

Although this may sound like a funny metaphor, if you... Read More

How Webmasters Can Become Experts and Write Expert Articles!

Write articles, be recognized as an expert, drive a surge... Read More

The Benefits Of Article Writing For Your Home Business

Once you learn the benefits of article writing, you may... Read More

The Online Writing Business Requires Constant and Regular Writing

Many writers do not understand that the online writing business... Read More

Writers Block - Find an Article Topic in Minutes Anytime Anywhere with These 7 Tips Guaranteed!

One question I get asked all the time is how... Read More

Increasing Web Traffic With Original Articles

The name of the game as far as Internet marketing... Read More

5 Plus One Internet Marketing Strategies to Improve Article Quality to Increase WebTraffic

Writing quality articles is time consuming for the very best... Read More

Letters to the Editor: Having Your Say

Writing a letter to your newspaper's editor is a privilege... Read More

A Writers Glossary (Part One)

Find definitions from A to G! A About... Read More

Top Ten Reasons to Write Articles for Free Publication Online

Many writers struggle with the decision of whether or not... Read More

Got Lingo? The Terminology Of Marketing With Articles

Every field or discipline has its own specialized vocabulary and... Read More

Resource Box Rules: Winning Tactics

Lets face it people use articles to send traffic to... Read More

Tracking Your Articles Properly

Writing articles related to your business is a great way... Read More

Guest Articles: Good for Some, Bad for Others

A recent debate started me thinking about how some marketing... Read More

Get Traffic to Your Web Site with Articles

It is not my intention to give you a 5... Read More

Your Writing Anxiety - 10 Ways to Bring Relief

Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright,... Read More

Ive Got An Article To Submit, Now What Do I Do With It? (6 Tips)

You submit it, that's what you do! And submit it... Read More