Advertisements and the Freelance Writer

Advertisements are one of the biggest indicators of a magazine's readership. They are also excellent for generating ideas.

First, let's look at the readership.

Ads tell you:

• The age of the reader
• Family circumstances
• Disposable income

When was the last time you dissected an advertisement?

The age of the people in the ads is usually about the same as the readers. You wouldn't have a 20-year old female advertising a new make-up style in a publication targeted towards 45-year old males. Similarly, an advertisement for retirement villages wouldn't appear in a magazine for 18-year olds.

If the magazine is aimed at families, family groups will be in the ads.

Disposable income is easy. If the ads are for luxury items, leather travel goods, holidaying in the Bahamas, diamonds and jewellery, you won't be querying an article on how to save $20 when you shop at the supermarket.

Ads and Ideas If you're short of ideas, take a closer look at the ads. For example: An ad for exercise equipment. You could write articles about the individual pieces of equipment, exercise programs and other things to do with exercise. But if you think more laterally, other ideas with generate. The right diet for the exercise program, clothing, choosing the right footwear, making time, exercise increases endorphins.

Well, the list goes on.

Advertisements are a very important part of a Freelance Writer's arsenal and should never be overlooked.

Barb Clews is an award winning journalist with nearly 1,000 published articles to her credit. She has been a writer and editor for 15 years and is the author of "Article Writing for Freelancers" and "20 Tips to Increase Writing Skills" Visit http://www.bcabooks.com/ to subscribe to "Words that Work", Barb's monthly ezine packed with tips for writers.

---

Interviews with Well-Known Ezine Writers #2: - John Colanzi

MS: John, you must be one of the most prolific... Read More

The Online Writing Business Requires Constant and Regular Writing

Many writers do not understand that the online writing business... Read More

How to use Articles to Boost Your Online Presence

Writing articles is one of the best ways to get... Read More

Do You Have the Characteristics of an Article Writer?

In order to answer the question I've just asked in... Read More

Article Writing: SEO, Expert Authors and the Dumbification of the Internet

Article authors who use SEO (Search Engine Optimization) keywords to... Read More

Personal Promotion Through Publishing

One of the best ways to build credibility and promote... Read More

Use Your Expertise to Write That Article!

Have you ever seen articles that are not only related... Read More

20 Ways Posting Unique Articles Online will Bring You Fame and Fortune

You're Invited... Visualize your article going out like a party... Read More

Become An Expert

Everyone focuses their web marketing efforts on search engines, and... Read More

How to Use Free Articles to Explode Your Internet Business!

In this article I will show you how to use... Read More

Stimulate Your Writing With Some Creative Exercises

Abandon your frustrations and get a fresh start by trying... Read More

Why Article Writing is Increasingly Important in This SPAM Era

There is no doubt that Spam has affected online business... Read More

1000 Ways to Improve Your Business

One of the best things you can do for your... Read More

You Should Seriously Consider Making Money With Your Words

Sometimes when I am communicating with other webmasters and I... Read More

How Article Marketing Will Make You a Fortune

Article marketing-the simple act of writing one 400 word article... Read More

1 Powerful Strategy To Craft Your Article For Maximum Readership

Do you know one of the most powerful marketing techniques... Read More

Building Your Site With Other Peoples Content--Part 2

Earlier, I published part 1 of this series, which contained... Read More

Reaping The Amazing Benefits of Writing E-zine Articles

Marketing on a budget is tough. This is a universal... Read More

Publish Articles on Numerous Subjects and Attract More Readers

Writers have one basic need -- readers. We all want... Read More

10 Steps to a Magazine Query

IntroductionThere are two ways to submit to magazine editors.One is... Read More

8 Sources To Research Awesome Article Topics

Writing articles is by far the most effective online promotion... Read More

Stop Struggling and Write Your Article - Part II

Don't let overwhelm hold you back- follow this expert advice... Read More

Article Marketing 101 ? Article Writing Establishes You as an Expert

If you market online, whether it be your own information... Read More

Finding Experts, Sources and Contacts

I was asked to write an article on a short... Read More

$1036 in 12-hours From Writing A Single Article

Would it be worth it to master a technique that... Read More

Four Article Marketing Secrets to Boost Your Internet Home Business Profits

Many internet home business owners today have learnt that one... Read More

Article Marketing: The Five Indisputable Rules of Author Bio Creation

Hey! Who's that I see, typing feverishly as brilliant ideas... Read More

Direct Sales Reps CAN Write Articles - Heres How!

We all know that article writing is a great way... Read More

1111 What Opportunities Are Waiting For You?

There are many ancient writings, which dive into the importance... Read More

Article Writing Dos and Donts

Still following along on the Copywriter's Crash Course in article... Read More

Articles: Why You Need to Write Them

Every webmaster knows that to gain ranking positions in search... Read More

Finding Time To Write

A true test for many writers that will require your... Read More

Web Design Information And Resources

People who have an idea for a website sometimes require... Read More