Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.
I still trade links with other webmasters, but I've gotten more particular as the link trade offers get worse and worse.
First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not "ACME Soap washes your odor away guaranteed!". Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read "ACME Soap washes your odor away guaranteed!". More than likely the page wouldn't even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.
Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. I've seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.
The hidden links page is also a big frustration of mine. You've got to love it. One webmaster said you shouldn't need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.
A lot has been said about link trades being a lot less effective these days. Could the problems we've covered here be the cause?
A Good Directory
A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your website's main theme as possible. In other words, the more related the site is to your site's content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.
The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.
Feel free to use this article on your site, but please add a link to this site at the bottom of the article.
Article from webmaster of WebmasterTips.us Website Resources
Many small businesses have the misconception that their business can... Read More
First, using a lot of web graphics, flash, banners and... Read More
If you are looking for creating your online presence you... Read More
How many Web Sites did you stumble over telling you... Read More
Making money with your web site is the dream and... Read More
Now that you have got your domain name registered, your... Read More
"Build it and they will come."--Filed of Dreams (1989) If... Read More
A company must earn and keep trust or sales don't... Read More
What is web accessibility & why is it important?Web accessibility... Read More
Rosalind wants to share her inspirational poetry with a wider... Read More
"I don't sell anything online, I don't advertise online, in... Read More
What is CSS?CSS is a simple file which controls the... Read More
The "robots" meta tag, when used properly, will tell the... Read More
1. The first page appears quickly.It's a good way to... Read More
A website is lifeline of internet home business. In order... Read More
If you like the Internet and surfing through the billions... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
Optimize your time. How much time each day must you... Read More
If you are living in a country that its native... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
Getting a Targeted Visitor to a website is a waste... Read More
Have you ever wondered what challenges are faced by other... Read More
It is an undeniable fact that not everybody is keen... Read More
While most marketers are beginning to understand the critical importance... Read More
They might not be wearing a mask and carrying a... Read More
Your business website is a critical aspect of being able... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
In my previous life.....Actually, my previous JOB life, I was... Read More
When used to describe a web site, the term "sticky"... Read More
Your website conversion rate should concern you. This simply refers... Read More
One of the most useful features offered by some web... Read More
I had a client say something to me the other... Read More
Web sites are not just places to sell things; they... Read More
As increasing numbers of people search for information on the... Read More
One of the things that many people overlook when building... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
An accessible Web site is easily approached, easily understood, and... Read More
I still remember it very clear ... It was almost... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Making a web site is easy. Making a good web... Read More
The process of Web application development is critical to the... Read More
Let's begin by setting some limits. If you're like me,... Read More
I am just a learner who likes to delve in... Read More
Your site is getting traffic, but conversion rates are horrible.... Read More
There are several reverse bid freelance sites out there. Beyond... Read More
Profiles are one of the best kept secrets around regarding... Read More
With more and more countries around the world passing laws... Read More
A website provides invaluable advantages for businesses who have one.7... Read More
The Internet car buyer is an elusive animal. Trying to... Read More
After having decided to start a business, the next thing... Read More
To the starting internet entrepreneur, there is nothing more discouraging... Read More
Web templates by nature are created to aid and ease... Read More
A common dilemma most small and medium businesses face when... Read More
There have been many significant changes to the face of... Read More
Many web developers today are starting to KISS their website,... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
When visitors add your web site to their Favorites or... Read More
I recently received an unsolicited e-mail from some company offering... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
Although there are significant differences among the various types of... Read More
Failure, just like success, is measured differently by each and... Read More
Recently, a friend asked "What's the deal with those DIY... Read More
Is Your Web Site an Expense or an Investment?Why don't... Read More
Many executives and investors are skeptical that software products can... Read More
This is a growing concern amongst many business owners. Does... Read More
What is CSS?CSS is a simple file which controls the... Read More
Web Development |