Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a page or write a word, get a visual, and mental picture of your preferred audience. Your visitors will spend up to 10 seconds on your home page, so plan accordingly.

Draw your specific audience's attention with compelling headings that include benefits that will solve their problems.

1. Define your preferred audience. Picture them as you create your home page. Create an audience profile including their special needs and concerns. Make sure your Web site solves their problem, and it has a lot of information that will help your visitors.

2. Make your home page simple and easy to read so it will load fast and not make potential customers wait. Include benefits and a few testimonials. Forget the large photos or spinning and flashing signs that distract. Put navigation bars (topics of other pages) on the side or top to lead your visitors to different pages. You may name them: seminars, teleclasses, free articles, archived past eMagazines, products page, testimonials, and how to order page.

3. Send an email survey to your potential buyers to skyrocket your Web sales. Ask them, which titles and benefits would make you want to buy? If you have a service, ask them what the number one question they have about Web marketing is. From their feedback, make every word count on every Web page. Dramatic headlines with specific benefits lure visitors to read, then buy.

One author changed his copy from "Money-Saving tips on Car Buying, Leasing, Repairs and Insurance Reduction Tips" to "How to Buy a Car at $50 Over Dealer Cost." He discovered why his surveyed customers bought it. More of them wanted to buy a new car far more than the other benefits he offered. When he changed the title, sales increased by over 300% in 48 hours.

4. Put a sales letter on your home page aimed at your major product or service. Some experts write very long ones, others, like myself, write short copy. Check and test every part, every navigation bar, and every link to see how it works. If you are selling a product or service, test your headline and your copy.

Replace dull copy with passionate testimonials, even for your ezine. Be sure to research and include everything that will make your home page sing. Check out the site www.stopyourdivorce.com. Only one sales letter sold $300,000 in books this last year.

5. Check out all the rest of your site. A good tweak before your guests arrive will bring you many more positive results. Check your headlines. Do they lead to a motivating story, rather than right to your products?

Check your offer. Did you include a free bonus report? Check your prices. Low cost isn't always best. Let your products reflect your professional status. Check your layout--how you lead the prospect to your order page. Check your ordering process. Will your orders come back with proper information on them? You may also want to test the use of color, type style, and copy.

In fact, test everything you put out to your Web site visitor. Friends and associates can be your friendly sounding board.

6. Include a lot of content, and make it easy to reach. Your visitor should be able to click and receive your "gold" in seconds. At the end of each free article your offer include a link to your products, teleclasses, or services page. Each article may steer your visitor to a different place.

7. Don't worry about being high in the search engines. Just create a user-friendly, easy to navigate, site with meaningful content and submit it manually to the search engines. You can get a list of submission links at http://www.bytesworth.com/submit_urls.asp.

You don't need thousands of hits a day on your Web site. When you plan and test your Web site content, you will bring qualified, targeted, repeat buyers.

Judy Cullins ©2004 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com and over 185 free articles.

===============Mbr< Email her at Judy@bookcoaching.com or Cullinsbks@aol.com Phone: 619/466-0622 -- Orders: 866/200-9743

---

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

MySQL Database Handling in PHP

Most interactive websites nowadays require data to be presented dynamically... Read More

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many... Read More

How to Make Your Own Free Website in 8.5 Minutes or Less

Designing and creating your own website does not have to... Read More

Top 7 Tips for Building an Antique Car Website

Like wine cars get more attractive to collectors as years... Read More

Guide to Internet Business - Design and Content

After deciding what kind of internet business you want to... Read More

Set Up Your Website in Minutes ? For Free

There was a time not long ago when setting up... Read More

Why Your Business Needs a Website

Even with the steady growth of the World Wide Web,... Read More

WYSIWYG Versus Coding: HTML With A Purpose

After years of working with entrepreneurs who developed their first... Read More

Non-Profits: Successful Online Strategies

More and more non-profit organizations are developing websites to help... Read More

Things to Consider Before Starting a Website

In the time that I have been using the Internet,... Read More

I Did It: Six Months to a Successful Website

For years now I've been looking to start my own... Read More

Creating Dynamic Website Content with PHP - MySQL

Fresh website content for your visitors can be of real... Read More

Where on Earth is Your Websitee?

You've just finished congratulating your marketing team. After six months... Read More

4 Marketing Tips for Resourceful Webmasters!

The internet is a sea of knowledge. Getting your information... Read More

Three Way Linking - Webmaster Strategy

Three way linking and concerns.For many years SEO experts were... Read More

Building Websites with Directory Generator

Directory Generator, a product from Armand Morin and Marc Quarles,... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

Content Management ? The New Standard in Web Design

The evolution of web development parallels the model of technology... Read More

Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox

Webmaster tools are vital to becoming both efficient and effective... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

Traffic for Webmasters

"If you build it, they will come"; is an age... Read More

Make Your Own Brand!

There are millions and millions of websites on the Internet.... Read More

Frequent Business Question: How Do You Start a Web Business?

Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

7 Reasons YOU Need a Website

1) A marketing necessityI still hear it said from time... Read More

The Evolution Of Search

There have been many significant changes to the face of... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

Cost Effective and Powerful Dynamic Websites w. Fantastico Web Hosting

If you are developing your website on a host that... Read More

Beyond Web Usability: Web Credibility

If you've been developing websites on Mars for the past... Read More

From Concept to Website

You've decided to create a website to market your products... Read More