17 Tips to Plan a Website

Everyone wants one.

Everyone wishes they knew how to make one.

SOME have them but don't know what to do with them.

The very few know *what* to do and *how * to do it ... and have success!

What am I talking about?

*************************
Setting up a Website
*************************

Some of you might have no idea of all the things you need to think about before you ever put a website online.

Remember the Kevin Costner movie where it was said, "Build it and they will come!"? That worked like a miracle, and it was after all a baseball field ... and it involved a miracle or two.

Don't imagine for a second that you can put your website online and that visitors will miraculously appear and start shopping ... it requires effort, hard work and a great belief in your business or service. Did I mention "hard work"? Yes, it's worth mentioning again if you want your success online as well as offline.

*************************
17 Tips
*************************

* CREATE A WEBSITE PLAN - grab a piece of paper, draw a square or rectangle at the top which represents the HOME page. Now turn the page over, and write down all the things you want to do with the website, which could turn into the names of website pages e.g. Contact Us, About Us, Products, Services, Prices, Frequently Asked Questions etc. When you have a list of web page names, turn the page over and draw them as boxes under the Home page, in the the order they will appear online. Seeing this on paper will help you tremendously to get a feel for the website. Look at other websites to get ideas.

* Each web page needs to have a TITLE which appears in the top edge of the browser. This is written in the html meta tags. On another piece of paper turned lengthways, draw two lines - one to create a narrow column on the left, and the next two about the same width. Break the length of the page into 8 or 10 sections by drawing lines across the page [one section per web page - use more than one page if necessary]. In the left-hand column, write the Title for each page, in a separate line [leave the other columns blank.] This information will be embedded in the html so that the search engines will display a *different* title for each page. The Title appears at the top of the browser window, above the typing / url line. This is very important and must be different for each page.

* Each page needs a DESCRIPTION which will appear in search engines. On the page with the Titles written on it, you can now write 2-3 sentences about each page - use the column in the middle. This information will be embedded in the html *meta description* tag so that the search engines will display a *different* description for each page.

* KEYWORDS are used to specify what the theme of each page is. In the third column on the page, write keywords of importance in the right-hand column. Some keywords might be the same for the whole website, and some keywords will be different, depending on the theme of each page.

* CONTENT is king! ... or so they say. What this means is that the Content of each page is important, and must grab the visitor's attention. You may need to rewrite your content many times to get it just right. Content = words.

* The PAGE WIDTH is important if you are creating the pages yourself. Each page should be no more than 750 pixels wide, so that people with laptops will not have to scroll endlessly to read all your text - this is a great way to bore your visitors who will leave your site and go surfing on other websites.

* Don't use ITALICS or UNDERLINE on your webpages - on some monitors the italics are impossible to read, and everyone is used to clicking on underlined words as this represents a LINK to another page or website.

* FONT DISPLAY. Some will display differently on different computers [depending on browsers, operating systems etc], so it is best to use an HTML Stylesheet to specify which fonts and sizes you want to use. You will be able to find free tutorials on Cascading Style Sheets [CSS] online. This will make it easy to change the look of your entire website with a few changes to the stylesheet.

* FLASHING IMAGES & TEXT. Forget it. Flashing images and ads drive people crazy and the website visitor will probably click away quickly to go to a different web site in seconds.

* WEBSITE THEME. Is your site going to be an information site, or will it be a duplication of your brochure to show your wares, or will you be selling online? Give this plenty of thought - research your competitors online, see how they present themselves. What would you do the same, or do differently?

* MONEY! Will you need an online payment processor like Paypal? Will you accept credit cards or will you expect customers to fax or post orders to you? Or email an order to you? You need to do some research to work out what is the best solution for you. Join webmaster forums or forums related to your industry, to find out what other people use; ask questions; don't be shy.

* Your EMAIL NAME. It *MUST* match your website name ... please please avoid using a hotmail or yahoo or other free email name. If your email name matches your website name, you *will* look professional!

* REDUCE SPAM. You can reduce spam by encrypting your email name wherever it appears on your website. Search for a javascript email encoder or encrypter - you will find free ones online, and encrypt your email name.. If unscrupulous people cannot easily collect your email name from your site, you will not be inundated with spam emails.

* PHOTOS & IMAGES need to be a good size to be seen on the website, and also need to be as *light* as possible in weight - 20-100kb is general rule of thumb. You can learn online how to make images and photos ready for the web.

* TEST THE WEBSITE. The way the page looks on millions of computer monitors and many brands of computers and browsers can differ greatly. If you are serious about your website development, you should ask friends with different computers [Macintosh and Windows] and different operating systems [Windows 98 - Windows XP] using different browsers [Internet Explorer, Netscape, Firefox, Mozilla etc] to look at the pages online *before* you tell customers your site is ready! Be willing to accept constructive criticism, thank your friends for their help.

* FASTEST WAY TO GET A WEBSITE ONLINE. In my experience, using a web builder is the fastest way to get online - you avoid hiring a website designer, you avoid paying ongoing website design fees, you avoid learning html or web design yourself. Some web builders come with hosting included in the price - so you don't have to worry about *where* the website will *live*, or *how* to get it online. You will probably be able to buy the domain name from the same company. One company is http://www.BuildAWebsiteTonight.com.

* LAUNCH YOUR SITE! Remember to send an email announcement when your site is *live*, send press releases to local press & radio, announce on forums where potential clients might visit. Work out who your target market is, then decide the best way to approach them.

This is a quick list which I hope will help you to understand some of the basic steps to take when deciding on creating your website. Taking the step to create your website is a great one, which I'm sure you will find very rewarding - remember to enjoy yourself along the way!

Cheers,
Teena!

....................................................................................... .....
2005 © Teena Hughes is the Director of Build A Website Tonight, a website where you can build your own site online - with no skill - no fear - with no additional costs to update your site. Teena has been involved in the I.T. industry for over twenty years and has written many articles and ebooks, and loves to help people get their business started.

http://www.BuildAWebsiteTonight.com

So easy, even an *adult* can do it! Sign up for the free eZine today:

http://www.BuildAWebsiteTonight.com/e/

and join the friendly online Forum
................................................
WEBMASTERS

This article is available for reprint in your opt-in ezine, web site or ebook. You MUST agree not to make any changes to the article and the RESOURCE BOX MUST be included.

Teena Hughes (c) 2005 All Rights Reserved
................................................

---

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say... Read More

What YOU Should Know Before Getting A Web Site!

Everyday thousands of new businesses make the leap and take... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

6 Steps To Your Own Website

A lot of people these days are interested in getting... Read More

3 Essential Tools Every Website Designer and Marketer Needs

Appealing to others is really important when you have a... Read More

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site? A1.- Improve my... Read More

Do You And Your Website Have Credibility?

I recently received an unsolicited e-mail from some company offering... Read More

Top 10 Webmaster Challenges

Webmasters deal with a myriad of complex design challenges every... Read More

My Yahoo Search - Beyond Bookmarks

Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More

Your Content for Nothing and Your Clicks for Free

The first thing my business consultant (read brother-in-law) asked me,... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

12 Tips To Great Websites

Why do some sites succeed while the vast majority of... Read More

Why Should Your Business Go O.N.L.I.N.E.

Optimize your time. How much time each day must you... Read More

Website Globalization

Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More

Remember This When Building A New Site - Beginners Guide

I recently helped my mom to launch a website (www.mom2me.com)... Read More

How to Create a Professional Web Site in 24 Hours

While creating a Web site may seem like... Read More

Duplication vs. Individualism

How can we add Word Rich Content to our Websites... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

The Topic Of Your Website

The first thing you will have to deal building your... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

Building eCommerce Websites that Work - Part 2

Succeeding with an eCommerce website is a dream for many... Read More

HTML Editors - How to Choose the Right One for Building Your Websites

There are lots of HTML editors on the market, however,... Read More

Abandonment - Why Visitors Don?t Turn Into Customers

Every good Internet business understands the value of conversions versus... Read More

Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the... Read More

3 Rules of Website Designing and Layout

Now that you have got your domain name registered, your... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Introductory PHP For Non-Programmers

When you started reading this sentence you assumed lo acabaría... Read More

How Worldly is Your World Wide Web?

The growth in Internet usage around the world is astounding... Read More