Achieving Differentiation With Your Website

Internet Marketing is not a miracle marketing strategy ? competition still exists and you need to have a unique approach with regards to:

Web Design
Just as in the "real world", where your brand needs to have a unique look and feel about it, so does your website. You won't have much luck finding a web design template that is consistent with your corporate identity.

Web Page Layout
Layout refers to the way in which your content and navigation system is arranged on your web pages. It's not always easy to have a unique layout ? you might argue that you will either have your navigation menu displayed vertically or horizontally across to top of the page. If you can come up with a unique design, you can come up with a unique layout. The more unique the layout the more unique the interaction the visitor will experience.

Interaction
Interaction refers to the way the visitor interacts with the content of your website ? you can achieve unique interaction by adopting functionalities that have not been used often before and by having a unique layout & design. Just be sure that these functionalities are user-friendly and do in fact enhance the visitor's experience.

Web Site Content
Content refers to your verbal approach and the type of information you are providing to your website visitor. The Internet is all about sharing information ? so why not tell your visitors what they want to know! Providing "quality" content will not only add value to your website visitors experience on your website, but is also vital in help you boost traffic to your website from search engines.

John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.

---

Five Reasons You Have to Stop Your Web Site

That's right. Your method, behavior and strategy you are now... Read More

Remember This When Building A New Site - Beginners Guide

I recently helped my mom to launch a website (www.mom2me.com)... Read More

Building a Great Intranet Taxonomy

While it may seem like a "quick and easy" task,... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

Find the Purpose of Your New / Proposed Website

Absolutely everything stems from the purpose of your website -... Read More

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

Get a Website!, Register Your Domain!: To Website or Not to Website?

If you're fairly new to the Internet scene, you may... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print,... Read More

Do This One Thing to Create a Powerful Product-Selling Web Site

Spend time planning your Web site. Before you design a... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox

Webmaster tools are vital to becoming both efficient and effective... Read More

Achieving Differentiation With Your Website

Internet Marketing is not a miracle marketing strategy ? competition... Read More

5 Essential Traits Of A Home Business Website

So you've decided to start an online work at home... Read More

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutions... Read More

Does Your Business Really Need A Website?

Website, website, website, everyone says you need one. But do... Read More

Seven Daft Things Not To Do To Your Website

1. Splash pagesMost of the time splash pages are uncalled... Read More

Making Your Websites More Compelling

The Internet is a remarkable publishing medium. With just a... Read More

Non-Profits: Successful Online Strategies

More and more non-profit organizations are developing websites to help... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

Get to Know People through Websites

Web sites are not just places to sell things; they... Read More

PHP & Account Activation

When a user signs up at your website, you may... Read More

Is Your Web Site Talking to Your Customer?

A while ago one of my clients approached me and... Read More

You Need a Website!

No matter the size of your business, having a web... Read More

Ecommerce for Beginners

Like most average persons, I wanted some extra money to... Read More

Web Development Processes and Technical Environments

The process of Web application development is critical to the... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

Creating Compelling Content , Write It and They Will Come

In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More

How Your Own Website Helps Your Small Business Grow

What do you mean, you don't have a website for... Read More

The Web: Your Window of Opportunity

Thinking about starting up a business? The web is the... Read More

Content Management

More and more businesses are recognizing the importance of content... Read More

Establishing Your Web Presence

Part of the success of most home-based businesses is their... Read More

Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket

When most people build a web site, they think one... Read More

Conceptualize, Build and Publish a Web site

Conceptualize, Build and Publish a Web site - What's required... Read More