Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the Internet today are a waste of time and space. You have probably been on some of the sites I am referring to. You know the ones that when you arrive it really has nothing to do with your search criteria.

Why do online business newbies create these websites?

How many websites do you arrive at that use text colors and background colors that are almost exactly the same, making it next to impossible to read? I don't usually stay on these sites for more than 10 seconds, if that long.

It is a real pain landing on sites like that but what is even more painful is landing on a site after specifying your search criteria only to find that the site is all banners. These sites I will leave in about 5 seconds.

Always remember Content Is Still King!! And it will always be that way, people want information and they are not going to settle for less, so don't create sites that don't provide what people want.

With the available tools today creating a web site is actually quite easy. Of course this leads new netrepreneurs into pop up a website without any research. All this does is clutter up Cyberspace with more non-target group focused websites.

The lack of research on target groups and the ease of web page creation these days has led us to some pretty bad sites and some pretty awesome looking sites that have little or no focus.

When I talk about creating a better website faster, I am not referring to the time it takes to build a website. I am actually talking about making less mistakes and the need for constantly tweaking your site.

You can have a website that takes you a month longer to create than someone else that created their site in three days but your website will work for you while the other guy is trying to figure out why their site isn't producing results.

Taking the time to plan your success is going to take some research.

Think about what you do to find things on the internet.

First you go to your favorite search engine, type in your search criteria using KEYWORDS and PHRASES, and faster than you can blink you have a results page to look through.

Next you scan the results, looking through the titles and descriptions, to see which site may be the best choice, and then you click that link. So before you actually get to see a website you need to find it and then click the link.

My point here is that you may have an awesome looking page with great content but if you can't be found in the search engines you are missing out on unlimited target traffic. Plus your Title and Descriptive text that find you in a results page needs to be compelled to click your link.

A time saving tip: If you want to create a website that draws your target group traffic like moths to a flame, you must learn every thing you can about your target group.

Just so we are on the same wave length let me explain what a target group is.

Your target group consists of those people that want or need what you have to offer.

You need to know as much about these people as you can. The more you know the more ways you can attract them, by finding more keywords for your content.

Think about your visitors. I would much rather have 100 people land on my website that want or need what I have than 10000 who arrive at my site only to find that I do not have what they thought you had.

Even if I only make one or two sales from the 100 I can still get those visitors to return later but the 10000 will never darken my door again, so they are a waste of my time. Invest your time in learning the strategies that will make your site a better site and you will have passed 85% of other would be marketers.

One of your priority goals should be to complete a study that helps you to focus on every area you need to focus on that will make you an expert on your target group.

Do a demographic study and find out what your target group really wants and then meet the need.

de·mog·ra·phy - The study of the characteristics of human populations, such as size, growth, density, distribution, and vital statistics.

* What makes these people who they are and the perfect choice for your product or service.

* Why are they your best choice over other groups of people.

* Do they fit into a specific age group. Like Baby Boomers.

* Is you product directed toward people that are 50 or older like me?

* Is your product something that is useful to teens.

* Does their location make them a candidate for your product or service.

* Is your product gender specific.

Once you know your target group you should list every BENEFIT your product or service has. This will give you a list of keywords and phrases you can use to create webpages that will attract potential customers directly from the major search engines.

After all people buy benefits!!

Then take your list and study each item. Once you have done this you can make a new list that gives you more data about the type of people that you want coming to your web site.

Make your first priority your target group and the rest will start to fall into place and you will be light years ahead of other Internet marketing newbies.

James Mann
iNET Strategies Inc.- http://www.inetstrategiesinc.com
Copyright 2005 - All Rights Reserved

---

Are You Losing Sales Because of These 4 Simple Website Mistakes?

Losing website sales and traffic is sometimes simply a case... Read More

3 Rules of Website Designing and Layout

Now that you have got your domain name registered, your... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

Top 10 Webmaster Challenges

Webmasters deal with a myriad of complex design challenges every... Read More

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Your Biggest Mistake When You Create a Website?

--------------------------------Why Should You Create a website?--------------------------------A. What do you want... Read More

Why do I Need a Website?

Cost Effective Advertising. Online selling. Increased geopgraphic range. Wider... Read More

Website Sales: 10 Reasons Why People Dont Buy From You

You've put up a website to promote a product or... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

Your Future Profit Is In The Stars

You don't believe in astrology but you check your horoscope... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

Website Survival Guide

In the big, wide online world there are millions of... Read More

Content Management

More and more businesses are recognizing the importance of content... Read More

Server Stats ? Analyzing Traffic To Your Site

Analyzing traffic to a site is a key factor in... Read More

Do You Need a Web Database?

Does My Web Site Require A Web Database?If your web... Read More

Pick Up Your Own Domain Name

Think up a name and check if yourname.com is available.... Read More

If Its Done Its Done for: Make Your Website Part of Your Business before You Build

Web sites are an Ongoing Part of Business.All too many... Read More

Website Conversion Rate: More Keywords Equals More Sales

Your website conversion rate should concern you. This simply refers... Read More

Email Addresses in Web Pages

You want to give your site's visitors a way to... Read More

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

The Top Ten Benefits of Having a Web Site

Do you need a web site? Are you considering getting... Read More

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis... Read More

Using Mini Websites - Powerful Way to Direct Marketing

Mini Websites are the most powerful and cost effective solution... Read More

Building a Web Store on Shoestring Budget in less than Four Hours

Starting a business online is no longer as difficult as... Read More

Autoresponders Make You Look Like A Pro

People like to get immediate responses to requests. Autoresponders are... Read More

Creating Websites that Cater to Exam Preparations

One of the things that Internet excels is disseminating information... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

My Yahoo Search - Beyond Bookmarks

Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More

Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up... Read More