We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:
Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.
See most "grand father" sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don't always have to depend on the "Title" of the link pointing to their site, nor do they have to depend on the "Title" tag within their site.
Most older sites get ranked for search terms that don't even show up on their listing, this is because search engines already know the content is there and is good.
For a newer web site, great search engine rankings rely on those "Titles". This helps search engines to better determine the content of the site.
For Example: "Joe" has a site about "Web Marketing". Joe knows that he needs to get his link on other quality sites and he also wants to get a good ranking for "Web Marketing". So Joe creates a link exchange program on his site and submits his link titled "Web Marketing" to as many content related web sites as he can.
Joe also knows that if search engines find his link on other sites and it's called "Web Marketing", his site had better be about "Web Marketing"! So Joe adds "Web Marketing Services & Tips" as the title of his main page. He also adds specific content to match it.
Now here's the [kicker]. Let's say Joe has been doing this for 2 years now, 9 times out of 10, if Joe's web site is still promoting content about "Web Marketing", he probably doesn't have to add "Web Marketing" to his main title anymore. He can now add it further down within another link on his site.
So the moral is???
If your site is new, you'll need to depend on the "Titles" of many things to get your rankings up for something specific. If you're site is more mature and has been established, you can work on other search terms you've been longing to get for your site.
Just keep plugging away and try to keep your "titles" the same for new sites and mix it up for older sites!
I hope you enjoyed the article!
For more of Martin's articles go here: http://www.smartads.info/newsletter
About The Author
Martin Lemieux
President
Smartads - Affordable Web Solutions
http://www.smartads.info & http://www.smartads.ca
Eye Catching Print Design
http://www.3dimentionaldesign.com
Powerful Free Web Marketing Tools
![]() |
|
![]() |
|
![]() |
|
![]() |
Starting a business online is no longer as difficult as... Read More
In this day and age most businesses consider having their... Read More
Developing a website with content that entices visitors to return... Read More
The first step in setting up an online business...Starting an... Read More
If you haven't made the sales and built your clients... Read More
1. The first page appears quickly.It's a good way to... Read More
1. As the first step, "Hire a web designer."First create... Read More
Selecting the Perfect Domain NameThe first issue I have with... Read More
It may seem like the publishing industry's equivalent of Beanie... Read More
Why do some sites succeed while the vast majority of... Read More
After planning the design and content of your website, it's... Read More
Alternate medicine finds its own place in the hearts and... Read More
Absolutely everything stems from the purpose of your website -... Read More
If you're fairly new to the Internet scene, you may... Read More
When we review the sites of potential clients, there are... Read More
We all start out the same. Some have budgets, some... Read More
Revenues are often lost because many business owners don't see... Read More
No matter the size of your business, having a web... Read More
One of the things that Internet excels is disseminating information... Read More
If you are like me you have wanted to build... Read More
When you take a look at the most visited sites... Read More
After years of working with entrepreneurs who developed their first... Read More
Conceptualize, Build and Publish a Web site - What's required... Read More
Now that you have got your domain name registered, your... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
When people think about the Internet, they think about technology.... Read More
When marketing your website, it's important to know which of... Read More
Everywhere you look these days, people are telling you that... Read More
A professional online reputation is essential to the flourishing of... Read More
If you are looking for creating your online presence you... Read More
cPanel is a control panel for your website and allows... Read More
So your prospect, Mary, is sitting at the computer reading... Read More
Making a web site is easy. Making a good web... Read More
Many small businesses have the misconception that their business can... Read More
"What's in it for me?" you ask. "Why should I... Read More
Customer service questionnaires can help your clients better understand their... Read More
Your ObjectiveYour small business needs an appealing and professional website... Read More
August 8 2005, Macromedia announced a release of Studio 8.... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
Through the explosive growth of the Web, companies have realized... Read More
My life's greatest passion is a safari hobby. And what... Read More
Every small business owner knows that they need a website,... Read More
If you were asked to put a value on your... Read More
1. Address your targeted audience on your business site. Example:... Read More
A PHP Redirect automatically transfers a web user from one... Read More
What is the point of having a website, you may... Read More
Internet Marketing is not a miracle marketing strategy ? competition... Read More
Functions and Subroutines in ASP If you read... Read More
Keywords in Search Engine Optimizing and Search Engine Marketing are... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
It is an undeniable fact that not everybody is keen... Read More
More and more businesses are recognizing the importance of content... Read More
When a user signs up at your website, you may... Read More
Build it and they will come is not always true;... Read More
The definition of the phrase "Content Management" depends on what... Read More
After years of working with entrepreneurs who developed their first... Read More
You don't believe in astrology but you check your horoscope... Read More
A website is lifeline of internet home business. In order... Read More
Why do some sites succeed while the vast majority of... Read More
Go to any internet marketing forum you want these days... Read More
No matter the size of your business, having a web... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
Creating a content management system either from scratch,... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
What happened on your website yesterday? What about last week... Read More
Have you ever wondered what challenges are faced by other... Read More
Web Development |