What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

In my previous life.....

Actually, my previous JOB life, I was a physical education teacher and the varsity girls basketball coach. This is where I learned about testing, or as my mentors on the internet say, "Pulling Web Metrics."

Simply put, pulling metrics is just testing your product or service. Your objective is to see how many sales you get out of a certain amount of clicks to your web site.

So what does my previous life as a coach have to do with your success on the internet? Great question, and now I will give you a great answer.

As a coach, I would test my girls in practice to see how many free throws each girl could make out of 100. I would do this everyday.

*For those of you who are not familiar with Basketball: A freethrow, also known as a foul shot, is awarded to a player who gets fouled by a player on the other team.

*I could get more technical with the rules, but this is all you really need to know about, for me to get my point across.

Now if Jane averages 70 made shots out of 100 freethrows, she is a 70% freethrow shooter. O'kay, next let's say Cathy averages 45 made shots out of 100 freethrows. This means Cathy is a 45% freethrow shooter.

Here's what I've learned from testing these players:

First, Jane makes more freethrows than Cathy. So if the game is close at the end, I want the ball in Jane's hands.

Why?

Well, if the score is close and Jane gets fouled, the odds of her making the freethrows are better than if Cathy gets fouled. This means more points...

And more points means victory for Jane, Cathy, and the entire team!

**Online Business is not much different**

On the internet you can test your products similar to how I tested my players in basketball. Now as a coach, I put my players on the freethrow line and asked them to take the shot.

Same rules apply online. You want your products put to the test. An easy way to do this is by utilizing Pay-Per-Click search engines. Google Adwords is a great place to start.

You can find out more about Google Adwords at: https://adwords.google.com/select/?hl=en

By utilizing Google Adwords you can test your products. Pay-Per-Click means you'll pay a certain price each time someone clicks on your advertisement.

However, you can find great keywords at low cost. If you need help finding good keywords, I suggest downloading Good Keywords. It's a free software program and has helped me find some great search terms.

http://www.iwanttips.com/gkwds/index.html

Marketing on the internet is somewhat different than my coaching experience. The statistics are much different. In basketball, I wanted someone who could make 70 to 80% of the freethrow shots taken in a game.

On the internet, I am shooting for a 2 to 3% conversion rate. That's right, I'm looking for 2 to 3 sales out of every 100 clicks. That doesn't mean I don't want more, but 2 to 3% conversion is a good mark.

Let's you are paying 10 cents a click, and out of 100 clicks you got 3 sales. And your price for your product is 40.00.

* 3 x $40 = $120.00

* .10 x 100 = $10.00

* $120.00 - $10.00 = $110.00 Net Profit.

You've got a good product that you can continue to test and market. If you had gotten 300 to 400 clicks and no sales, you'd have to take a good look at your product.

Sometimes people fall in love with a product before they test it. I've been there! It's always best to test, test, test!

Going back to my basketball analogy. The fact remains that Jane made more freethrows than Cathy. I want her on the line when the game is on the line.

Same rules apply when it comes to marketing online. I want to promote the products that "Pull the best Metrics."

And you heard that straight out of the ex-basketball coach's mouth!

About The Author

Jason is one of the owners of © 2003 GoVistiors.com which offers website traffic and the best traffic education. Your free 5 day ecourse is waiting for you at http://www.govisitors.com/epackage.html

jasonblackston@govisitors.com

In The News:

pen paper and inkwell


cat break through


Launch Your Own Website Today - Its Easier Than You Think!

Thousands of people are now making a living online and... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

How Improving Your Sites Usability Can Increase Your Buyers by 40% and Boost Each Order By 10%!

With all of the factors involved in designing and building... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

Eight Deadly Web Site Mistakes and How to Avoid Them

Creating and maintaining an effective presence on the Web has... Read More

The Power Of CPanel

cPanel is a control panel for your website and allows... Read More

Web Design for the Professional Magician Part I - Selecting the Perfect Domain Name

Selecting the Perfect Domain NameThe first issue I have with... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

Why Your Business Needs a Website

Even with the steady growth of the World Wide Web,... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

Successful Web Development: 10 Key Elements

There are many elements that are key to successful web... Read More

Website Survival Guide

In the big, wide online world there are millions of... Read More

Track Your Visitors, Using PHP

There are many different traffic analysis tools, ranging from simple... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly - Part 1

80% of your Web site is Maintenance!Once your Web site... Read More

Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole

You work hard to build traffic to your web page.... Read More

Dreamweaver 8 Preview

August 8 2005, Macromedia announced a release of Studio 8.... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

The Disability Discrimination Act (DDA) & Web Accessibility

There's been widespread speculation about the new legislation being introduced... Read More

Beware the Software Siren

I've heard several prominent web marketers mention in their classes... Read More

Entangled in the World Wide Web

I am just a learner who likes to delve in... Read More

Let Marketing Manage Your Website Content

The definition of the phrase "Content Management" depends on what... Read More

Make Your Web Site Stand Out

When visitors add your web site to their Favorites or... Read More

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

Developing State-enabled Applications With PHP

Installment 1Developing State-enabled Applications With PHPWhen a user is browsing... Read More

Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums

If you're looking for better web site ROI, chances are,... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

Setting Up A CGI Script On Your Web Site

Before you set up any scripts you will need some... Read More

Freelance Programming is Easy to Manage

There are several reverse bid freelance sites out there. Beyond... Read More