The Number 1 Reason Most Websites Fail

Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers.

Yeah - positive feedback from your website visitors is great but let's face it - we're all in this ultimately to make more money.

Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings..

"A Website? Yeah - We Got One Of Those Three Years Ago"

I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and that's it taken care of. They get a website because everyone else has one and it seems like the right thing to do.

They don't have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MD's mug shot and crappy photo of the offices. And that's it. The site goes live and they tick the box..

"The Internet Sucks - We Don't Get Any Business From It"

That's what these people say three years after their brochure website went live. It's been unchanged in all that time, it uses Frames, has a counter on it, has some 'funky' scrolling text across the top and an early 90s colour scheme. Why on earth haven't they got any business from it?!

And this my friends, is the number one reason most websites fail - the business owners treat the decision to get a website like it's the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don't deserve to!

Your Competitor Is Driving A Truck Towards You - Stand Still And You're Dead

It's that simple. Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices.

Just remember what Darwin said;

"It is not the strongest or the bravest that survive. It is those that are most adaptable to change."

Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Don't let laziness or fear of change lead to your failure..

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

In my previous life.....Actually, my previous JOB life, I was... Read More

Introductory PHP For Non-Programmers

When you started reading this sentence you assumed lo acabaría... Read More

Improving Usability for Screen Reader Users

Simply ensuring your website is accessible to screen reader users... Read More

Topics to Add When Creating an Alternate and Modern Medicine Web Directory

Alternate medicine finds its own place in the hearts and... Read More

Getting a Web Site Can Be Fast, Easy, and Inexpensive When You Know Your Options

So what do you do if need to get a... Read More

HTML Editors 101 - Smaller Is Better

SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More

Ten Quick Tests To Check Your Website For Accessibility

The Disability Discrimination Act says that websites must be made... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

5 Sure Fire Ways To Send Visitors Away For Good

So your traffic is going through the roof yeah? It's... Read More

How to Listen on the Web

When building a relationship, listening is more important than talking.A... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

Database Driven Web Site - Do You Need It?

Many of site owners still don't realize all advantages of... Read More

Website For The Company Store

If your company own one or more stores, you might... Read More

Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

One of the most useful features offered by some web... Read More

Ever Wondered What Challenges Other People With Their Web Site?

Have you ever wondered what challenges are faced by other... Read More

Guide to Internet Business - Website Setup

After planning the design and content of your website, it's... Read More

Achieving Differentiation With Your Website

Internet Marketing is not a miracle marketing strategy ? competition... Read More

MySQL Database Handling in PHP

Most interactive websites nowadays require data to be presented dynamically... Read More

Developing A Login System With PHP And MySQL

Most interactive websites nowadays would require a user to log... Read More

How to Create a Professional Web Site in 24 Hours

While creating a Web site may seem like... Read More

7 Golden Rules For Building Mini Sites

First, an eye opener. Making your fortune through affiliate programs... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

Why You Need A Web Site

"I have a small business with just a couple of... Read More

The Most Important Aspect of Writing Web Copy

There is an ongoing debate about web copy. Some say... Read More

How Does Your Website Make Me Feel?

When people think about the Internet, they think about technology.... Read More

Optimal Website Design

Optimal website design is the art of logical navigation.It will... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

Why You Really Need Your Own Web Page In-order To Make Online Business!

How many Web Sites did you stumble over telling you... Read More

The Two Most Common Mistakes That Scare Away Web Visitors

Can you imagine the hypocrisy of spending thousands of dollars,... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More