7 Profit Producing Reasons Why Every Successful Service Professional Needs A Web Presence

Your business website is a critical aspect of being able to start and continue conversations with potential clients. It's the ultimate self-service window for potential and current clients who come to you interested in your services and/or products.

Every service professional needs a web presence. It's almost impossible to find a successful service professional who doesn't have one. Here are the top 7 reasons why:

  • Your website positions you as an expert.
    Perception is everything on the Internet. Having your own website increases your visibility, credibility and trust.

  • A strong web presence adds to your brand identity.
    Your website represents you and your business in the marketplace.

  • Your website expands your reach into the global marketplace.
    If you have a product available on your website you'll expand your geographic marketplace from local neighborhoods where your product sits on a shelf, to the entire world via your website.

  • A website creates a 24/7, passive revenue, profit machine.
    The Internet never sleeps which means that you can literally turn your computer and website into a cash register around the clock, and many, if not all, of the processes can be automated.

  • Your website instantly increases the effectiveness of your sales cycle.
    The sales cycle is especially critical for service professionals. A website with an opt-in incentive allows you to build your database, while building rapport with prospective clients. By offering something of value, like a free report, e-course, or audio file, in exchange for an email address, your visitors begin to see your offer and your services as an investable opportunity.

  • Your site filters out clients who aren't well suited to your services.
    All of your marketing materials should direct potential clients to your website, where you can save precious time by allowing them to familiarize themselves with you and your services. This allows them to determine whether or not they feel they'd be well suited to you.

  • Your web presence is a fantastic vehicle for bold self-expression and learning.
    The site is an extension and representation of who you are and what you offer. To get ahead of the curve as a service professional you will need to understand how to master the advantages of technology. And the best way to learn this is by expressing yourself through your website.

    • And always keep in mind the Award Winning Web Course mantra: "The effectiveness of your website is directly proportional to how solution-oriented your offers are with respect to your target audience."

    Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.

    About the Authors
    Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.


    Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com

    In The News:

    pen paper and inkwell


    cat break through


    Does Your Business Really Need A Website?

    Website, website, website, everyone says you need one. But do... Read More

    How to Listen on the Web

    When building a relationship, listening is more important than talking.A... Read More

    Make Your Own Website - General Website Design Tips

    Wow, we`ve already taken a domain and chosen a web... Read More

    Lead Generation How to -- 10 Tips On Generating More Internet Sales Leads

    Many millions of dollars are being wasted on promoting and... Read More

    Build It and They Will Come

    Build it and they will come is not always true;... Read More

    Web Site Promotion: How To Advertise Your Website For Profits

    Making money with your web site is the dream and... Read More

    What Works and What not Works for Your Internet Business

    "Build it and they will come."--Filed of Dreams (1989) If... Read More

    Successful Web Development: 10 Key Elements

    There are many elements that are key to successful web... Read More

    1 Simple Solution to All Internet Marketers about Their Website Design Needs

    It is an undeniable fact that not everybody is keen... Read More

    New Years Resolutions: Is Improving Your Website One of Them?

    With the New Year upon us yet again, it's time... Read More

    Should You Design Your Own Website?

    If you're anything like most small business owners, you probably... Read More

    Ten Ways NOT to Set Up a Website-based Service Business

    1. As the first step, "Hire a web designer."First create... Read More

    The Birth of a Professional Web Site

    The Internet has opened a whole New World of opportunity... Read More

    3 Ways To Increase Your Websites Conversion rate

    Everywhere you look these days, people are telling you that... Read More

    Running An Effective Website

    Running an effective website is a continuous process. I have... Read More

    But My Business Doesnt Need A Website!

    Revenues are often lost because many business owners don't see... Read More

    How To Start Your Own Website

    I'm one of those people that always wanted a website,... Read More

    Get to Know People through Websites

    Web sites are not just places to sell things; they... Read More

    Unlocking the Power of Your Website!

    Why do some web sites reap huge benefits while others... Read More

    KISS Your Website!

    Many web developers today are starting to KISS their website,... Read More

    A Network Of Web Sites Is Not Enough!

    The big thing these days is your ability to capture... Read More

    Your Website Reflects Your Business

    Some left shoes are in isle 5, while the right... Read More

    Are You Overlooking the Benefits of Using Sub-Domains within Your Web-hosting account?

    One of the most useful features offered by some web... Read More

    What Does An Ex-Basketball Coach Know About Pulling Web Metrics?

    In my previous life.....Actually, my previous JOB life, I was... Read More

    Up The Sandbox!

    Go to any internet marketing forum you want these days... Read More

    10 Tips For Running A Profitable Web Site

    1. Address your targeted audience on your business site. Example:... Read More

    Establishing Your Web Presence

    Part of the success of most home-based businesses is their... Read More

    The Secret Benefit Of Accessibility: Part 1 - Increased Usability

    Web accessibility has so many benefits that I really do... Read More

    The Top Ten Benefits of Having a Web Site

    Do you need a web site? Are you considering getting... Read More

    Content Management ? The New Standard in Web Design

    The evolution of web development parallels the model of technology... Read More

    How to Get Your Website In Front of Thousands of Customers At No Cost To You!

    Dan Kennedy once said that if you can't make money... Read More

    7 Tips to Make Your Order Page Work Harder

    So your prospect, Mary, is sitting at the computer reading... Read More

    Freelance Programming is Easy to Manage

    There are several reverse bid freelance sites out there. Beyond... Read More