Content Management

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company's web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company's web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today's Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

- When a visitor first sees your website, what is their first impression?

- Do they see an easy to use interface?

- Is everything laid out clearly?

- Is it easy to find what you want?

Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com

Barry's Internet Marketing Blog: http://aWebBiz.com/blog

----------------------------------- --------------------------

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com website.

---

How to Build a Database Driven Web Site

If you ever want to create a state directory, article... Read More

Web accessibility for screen magnifier users

The needs of screen magnifier users are overlooked when implementing... Read More

Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole

You work hard to build traffic to your web page.... Read More

Making The Business Case For Web Standards

Through the explosive growth of the Web, companies have realized... Read More

How to Draw Icons or Images on a Mapserver Generated Map

In this example I have used the map of the... Read More

So You Want To Have A Website

So you want to have a website. You have gone... Read More

Warning: The Truth About Having a Web Site!

If you don't have a web site yet, are thinking... Read More

A Network Of Web Sites Is Not Enough!

The big thing these days is your ability to capture... Read More

Running An Effective Website

Running an effective website is a continuous process. I have... Read More

The Power Is In The Pipes: How To Get Maximum Leverage From Your Website

What is the most important part of your online business?Many... Read More

Web Content: How Much Should I Pay?

When web content gets discussed on webmaster bulletin boards, the... Read More

Where?s Your Web Site?

This simple question can take on several different forms, but... Read More

3 Reasons Why You Need URL Rewriting Module To Enchance Your Web

URL rewriting are major needs for your sites that produce... Read More

Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case

The Disability Discrimination Act states that service providers must not... Read More

Eight Deadly Web Site Mistakes and How to Avoid Them

Creating and maintaining an effective presence on the Web has... Read More

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site? A1.- Improve my... Read More

FREE Amber Alert Tickers for Your Website

Project Safekids provides webmasters a valuable tool which could save... Read More

Web Success Secret - Keep Your Visitors Interested

Visitors to your site come looking for information or solutions... Read More

Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that... Read More

If Its Done Its Done for: Make Your Website Part of Your Business before You Build

Web sites are an Ongoing Part of Business.All too many... Read More

High Quality Website at Low Cost

Although designing a great web site is an important part... Read More

Website Sales: 10 Reasons Why People Dont Buy From You

You've put up a website to promote a product or... Read More

How Worldly is Your World Wide Web?

The growth in Internet usage around the world is astounding... Read More

Web Site Optimization: How To Speed Up Your Web Site By Minimizing Your GIF and PNG Image Bit-Depth

Are bloated images slowing down your web site and causing... Read More

Website Value - Whats Your Business Website Worth?

If you were asked to put a value on your... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print,... Read More

Top 7 Tips for Building an Antique Car Website

Like wine cars get more attractive to collectors as years... Read More

I Did It: Six Months to a Successful Website

For years now I've been looking to start my own... Read More

Enhance Your Website With A Yahoo-Style Directory

Does your website have a links/resources page?Do you exchange reciprocal... Read More

Learn to Build a Better Online Business Website Using Keywords and Content

Are you aware that 90% of the websites on the... Read More

Five Reasons You Have to Stop Your Web Site

That's right. Your method, behavior and strategy you are now... Read More