How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we know when it is time to redesign our Web site?" The answer undoubtedly varies.

The first thing to analyze is your existing Web presence. What kind of traffic are you receiving? Are you getting a lot of calls from Web site users? When you navigate the site, is it easy to find what you are looking for? Is the data still current or do you still list products that have been discontinued since 1999? Make a list of the things you like and don't like about your existing site. This will give you a good starting point.

The next thing to do is to talk to a few of your customers and ask them what they think of your site, if they use it often, etc.. This will provide you with outside feedback and will hopefully generate ideas for your next step, which is to generate a wish list. This list should contain features or functionality that you'd like to see incorporated into your site. While some of the items may be cost prohibitive, it benefits you to know that and us to know the direction you're looking to go. On the flip side, something you think might be too expensive may in fact, cost less than you think.

Finally, take a look at your competitor's Web sites and see what they are doing. In addition, make a list of Web sites that you frequent with notes about what you like or don't like about them. This will give us a sense of your design taste. Though almost every customer says "I want my site to look like nothing else that's out there," there are certain characteristics that are prevalent in well-designed Web sites.

When this process is complete, you should have a good idea as to how your Web site stacks up and whether you're in need of a redesign. You may complete this process and decide that your site is doing as well as it can currently. You may also conclude that your current site is hurting more than it's helping your business. Either way, it's worth the time to evaluate how your Web site is performing because it is the one marketing tool that is accessible by anyone, anywhere, anytime.

WebSolutions is a professional Web site design, development, and hosting company based near Chicago. Their expertise in eCommerce has been highlighted in print and television and their custom developed solutions and pre-built shopping cart application (The Marketplace) has been successful for businesses nationwide. Jon Kee handles all sales and marketing related activities for WebSolutions and can be reached by phone at 630.375.6833 or email @ sales@wsol.com. Visit us online: http://www.wsol.com

---

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

Keep Your Navigation Simple!

Navigation must be simple. Since it's the backbone of your... Read More

How To Create A Professional Website In Less Than A Week

Here's a really simple way... any novice can create a... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

Choose & Use the Best Colors

The Psychology of ColorAre you using the best colors for... Read More

Testament To Testimonials

We have all seen websites showcasing their testimonials either spread... Read More

Why Ugly Sites Sell More Than Pretty Ones

What the heck is going on lately? Most internet websites... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

How To Improve The Professional Look And Feel Of Your Website

Projecting a professional image is paramount to your website's success.... Read More

Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site?... Read More

Why a Website Design Speaks Volumes About Your Company?

Whether a business has just got off the ground or... Read More

6 Design Flaws Newbie Web Designers Make: Fool Everyone Into Thinking You Know What Youre Doing

Even if you're not an accomplished webmaster you can still... Read More

Website Design: Secrets Of Professional Website Designers Revealed

What colors do you have at your website?Can they make... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

Immutable Laws Of Effective Navigation - Part 1

The first immutable law of effective navigation: It's gotta be... Read More

You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!

Do you have a website? If so, you need an... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Why You Should Hire a Professional Website Designer

Your web site should always adhere to standards!A professional web... Read More

Internet Tip of the Week: First Impressions

First impressions are extremely important if you hope to do... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

Building Your First Web Site?

Before doing anything on the technical side, you need some... Read More

Build A Successful Website For Dummies

So you want to build a website here I will... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More

6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams... Read More

TEN Answers That Turn Your Visitors Into Your Customers

You know... Before purchasing your product a person comes to... Read More

Orient Your First-time Web Site Visitor

Imagine spinning someone around so profoundly and for so long... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

Converting Traffic into Sales

Making a successful online business can be a long and... Read More

Speed Up Or Lose Out! How To Improve Your Websites Download Speed

So your web site's online and you've got high rankings... Read More

How To Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions.... Read More

Graphic Terms- The Basics Part I

You're almost set. The content of your website, e-book, or... Read More