An Ideal Home Business Home Page

From my personal experience of around two year as home business website operator as well as owner, I have spent enough time learning and unlearning. Observing other sites and constantly reading and contributing in online forums about managing a website.

Having a website is all about being able to draw targeted traffic to you site. The more the traffic- betters the sales- improved commissions. This is everyone's ultimate goal behind running a home business website!!

Striking a balance is the key - understanding visitor's psyche & the algorithm the spiders follow. Here, we will discuss a few important aspects of visitor's psyche; we will concentrate on home page only, considering it's the first impression. Home page is also called index page.

Point 1.An uncluttered home page is the most important criteria of all. Let the home page be clean, simply formatted with readable font and suitable background color. Consider all these aspects. Unusual fonts, however attractive, should be avoided to play safe.

Point 2. You should make sure you are not filling up your home page with all and sundry affiliate links. Google will, in all possibilities not rank the page as well as you want it or expect it to. Google values content. Let your home page have information about main theme of the site. Try to cover as many aspects or points connected with your main theme on your front page. This way you will attract targeted traffic and move up the search engines faster. Google will visit your site more often.

Point No.3 Keep the visitor in mind: While you are designing your home page or writing content for it, keep your visitor in mind. His background, his interest, his benefit. Instead of your designing skills, your control over the language and so forth. Check other websites from a layman's point of view and see what kind of content holds your interest. Apply the same principal for your own.

Point No 4. Body copy of the home page should sound easy and interesting to read. Your headline, your punch line ? everything should have an effect. At the same time - don't exaggerate. Don't lie. Don't over emphasize. A chunk of people anyway look at any kind of activity done on internet as scam. Be simple yet convincing.

Point No.5. Let your home page have clear cut paths. If your main theme is fitness let the pages directly connected to your home page be directly related to fitness. Like Diets, aerobics, fitness chart, yoga etc but when visitor clicks on diet page ? on this new page, along with info on aerobics, you can have a link that's talking about free music download ? to do aerobics at home. It's connected and yet sort of diversifies. But you have to be careful. Excess of these things will mar your main theme. This will affect your SE ranking.

Besides the above ? here are a few quick tips: Don't change your home page too often. Neither the layout, design nor the key phrases you are optimizing it for. While exchanging links, make sure your anchor tags contain your main keyword. Optimize one keyword per page. Googlebot treats each page is a separate website. So try to take time with each page. Let each page be well optimized, interesting and informative and complete in all respects.

The author is Purva Mewar webmaster of Work at Home Based Business websites, http://www.yesearnformhome.com and http://www.work-at-home-earn-extra-income.com

In The News:

pen paper and inkwell


cat break through


10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

10 Profitable Ways To Recycle Your Content

1. Repackage your web site content in to different products... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More

Why You Should Hire a Professional Website Designer

Your web site should always adhere to standards!A professional web... Read More

How to Make Effective Use of Web Fonts

Writing for your web site is not the same as... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

Moving Things Around

How often, men, have you come home to find the... Read More

Using Server Side Includes to Simplify Your Web Design

An "include" file is a piece of code that can... Read More

10 Web Site Design And Writing No-Nos

1. Don't load your web site with a lot of... Read More

A Website Checklist

If you've just finished building your new website (or revamping... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

How To Boost Your Chances at Having a Successful Web Site

New Web sites are springing up online by the millions.... Read More

The Top 8 Website Sins Part One

They say the eyes are the window to the soul.... Read More

Make Artistic Graphic Designs

Are you a student of graphic design? If you have... Read More

Creating a Basic Web Design Template

A "template" is simply a design format which you can... Read More

To Flash, or Not to Flash

When considering whether or not to incorporate Flash into your... Read More

Usability and Considerate Design

I hate to imagine that in your web development project... Read More

Website Promotion Ideas: 10 Tips On How To Use Your Picture Effectively To Increase Your Sales

Seeing is believing.One trick to increase your visibility as well... Read More

Why a Website Design Speaks Volumes About Your Company?

Whether a business has just got off the ground or... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Learn the Truth about Your Web Design Company by Its Portfolio

When you start building your online business and search for... Read More

Developing An Effective Physical Therapy Web Site

Physical therapists have unique web presence needs. An effective site... Read More

Testament To Testimonials

We have all seen websites showcasing their testimonials either spread... Read More

Graphic Terms- The Basics Part I

You're almost set. The content of your website, e-book, or... Read More

How To Choose A Website Designer

When you're self-employed, choosing a website designer is a crucial... Read More

9 Ways to Gain Your Visitors Respect

The internet is filled with sites and they are good... Read More

User Experience and Search Engines: If Your Home Page Could Only Talk

Dear web site visitor.I can't tell you how glad I... Read More

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

Design Your Site For Your Customers

The most important person that you need to please when... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Do-It-Yourself or Hire a Professional Designer

Remember your vision for your company and the brand or... Read More