What Content to Publish on Your Website

Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.

However, content is vital in the growth of your Internet presence. Information is your asset and all you need to produce it is the knowledge you attain over time.

For some, they simply don't know where to start. Here are some things to consider that could lead you to providing great content and a value-adding website.

1. Write what you know
Knowledge is power. Post articles to your website that show that you are well informed in your industry. If you can position yourself as an expert in your industry you can boost perceived credibility of your business on the whole.

2. Entertain
Everyone likes to be entertained. For example, if you are marketing African tours, you might publish photo galleries or post stories on the African people, travel tips, the climate, etc.

3. About Your Business
Are people interested in the current happenings in your business? Post news items on your website. Eg. "New branches Country Wide"

4. About Your Product
What do your customers often ask you about? What are their uncertainties? If you offer a "complex" product, which requires much learning on the part of the consumer, a website is a great place to teach them! This in mind, you might not want to be too technical in your copy ? tell them about the benefits, not the features.
A great way to clarify uncertainties is to publish a "Frequently Asked Questions" or a "Q&A" section.

5. Back to the Plan
Take a look at your marketing and / or business plan ? what goals are you trying to achieve and how are you trying to position yourself in the market place?

6. Watch your competition

6.1. What are competitors offering through their website that you are not?
6.1.1. Determine why they publish this content, then think of ways that you can improve it and use it on your website. Don't copy ? enhance.

6.2. What are you offering on your website that competitors are not This raises two questions:
6.2.1. Is the information you offer really satisfying? Does it need to be there?
6.2.2. And, if the information does give you a kind of competitive advantage, how can you capitalize on that?

7. User Behaviour
Consider your Internet market ? what do they do on the Internet.

7.1. Do they like to communicate with other Internet users about your industry? Consider having a forum on your website where you can allow website visitors to do this
7.2. What websites do they visit and what kind of information might they be looking for on those websites? If this kind of information is consistent with your industry and the product / service you are marketing, try to offer this kind of information on your website

John Simms is an Internet Marketer for Eiledon Solutions, a South African company based in Cape Town offering website development and related Internet Marketing services.

---

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

Great E-Cover Creation in 5 Steps

There are several graphic software packages available to help you... Read More

Size Does Matter!

In this article we will be looking at why you... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

How to Double Your Online Sales Without Spending Another Dime on Advertising

Learning how to convert visitors to your web site into... Read More

Build A Successful Website For Dummies

So you want to build a website here I will... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Are You A Bill Clinton Webmaster?

One of the most frequent questions I get asked about... Read More

Flash - To Use Or Not To Use?

Out there in the WWW there are thousands sites using... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

Differences between XP Icons and MAC Icons

The icons in an application are the soul of the... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

Web Copy - What You Should Know First

Just what is web copy? Some people think that web... Read More

Web Page Building for Beginners 4

Page ranking by search engines such as Google are not... Read More

How To Rescue Your Graphic Design Project When All Else Fails

Whether you're giving a critical sales presentation to a client,... Read More

How to save money on a website

Know what you wantMake sure you know why you... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

10 Web Site Design And Writing No-Nos

1. Don't load your web site with a lot of... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

Colorblind People, Can They Really Read Your Web Site?

I once created a notepad-like editor. It is possible with... Read More

How to use Emotional Content to Increase Visitor Response

Did you know that many folks make "buying decisions" when... Read More

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

If you own a web site or if you are... Read More

You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!

Do you have a website? If so, you need an... Read More

10 Important Web Design Tips: SEO Friendly Website

A website should firstly be searched out by visitors before... Read More

Branding Web Strategy Mistakes - Brand Identity Guru

1. Lack of overall strategy and clear definition of success:Most... Read More

Ten Design Mistakes to Avoid

Avoid these mistakes and your site will be steps ahead... Read More

Why Long Web Pages are Better than Short Ones

Many Internet sites that try to sell you something have... Read More

8 Tips for Designing a Great Website

Square buttons, round buttons, flashy buttons ? will they match... Read More

Why Use a Web Design Template?

What is a Website Template?Many smart and savvy businesses are... Read More

A Web Site That Sells Is All One Needs To Have A Successful Online Business!

There are more than billions of Web Sites, running Online... Read More