Developing Your Winning Web Site Strategy

Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.

If you do have goals, are you measuring them? We often ask people, "what are the objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company's products", or "the site is supposed to effectively convey our brand to our audience."

In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.

The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site's objectives to achieve those goals. Here are two examples?

Web Site Goal: Lead Generation If the main goal of your web site to generate more leads for your company, your web site's objectives should be geared around two things?

1) increasing the quantity of your leads

2) increasing the quality of your leads

By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to?

a) Attract more qualified visitors from the search engines

b) Display the benefits of your product or service

c) Educate your visitors and prospects on how to make a smart buying decision

d) Overcome the objections your visitors may have about your product

e) Persuade them to take action and become a lead for your sales team

Web Site Goal: Drive Sales & Revenues If the main goal of your e-commerce web site is designed to generate sales for your company, your web site's objectives should be geared around two things?

1. Get more visitors to shop for and buy your products

2. Get visitors to buy larger orders

3. Get visitors to return and buy more often

As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you're ready for the next step which is increasing your web site's conversion rate.

Matt Hockin is president of Interactive Marketing, Inc., a leading provider of web site optimization and search engine marketing services for increasing web site conversion rates, traffic, and profitability. Click here to download your free copy of the guide to web site optimization http://www.InteractiveMarketingInc.com

In The News:

pen paper and inkwell


cat break through


What Is Your Websites Most Wanted Response?

You spend time and money promoting your website; but what... Read More

What Happened to My Website when I Deleted the Home Page by Mistake?

There is a widespread confusion among lots of new website... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Web Site Templates and Their Benefits

Unarguably, the most important part of your website is content.... Read More

How To Improve The Professional Look And Feel Of Your Website

Projecting a professional image is paramount to your website's success.... Read More

Elements of Graphic Design for Your Website

We've all seen them. Poorly designed web sites that make... Read More

10 Ways Web Site Text Can Impact Your Readers Buying Decision

10 Ways Web Site Text Can Impact Your Reader's Buying... Read More

Top 10 Web Design Mistakes

As a webmaster, you want to keep your visitors content... Read More

A Crash Course on Graphic Philosophy 101

Novice and professional graphic designers, we are aware that you... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

How Important is Content to a Successful Website

Content is the most important part of any website.The Internet... Read More

Quality Website Design At An Affordable Price

I always have people asking me if I know of... Read More

Color Psychology in Marketing

On the internet we don't deal with face to face... Read More

Drupal Modules

There are plenty of Drupal Modules that you can install... Read More

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines... Read More

An Ideal Home Business Home Page

From my personal experience of around two year as home... Read More

Winning Websites

Customers will form an opinion of your business as soon... Read More

Hiring The Right Webmaster

The Questions You Should Be Asking ? The Answers You... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

Website Design Basic Concepts

So, what's in a website design anyway? And, how do... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

Use Exclusive Content - When Reprint Articles Dont Do Enough

There is no doubt that reprint articles can serve lots... Read More

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the... Read More

How To Choose A Website Designer

Now that you have decided that it is time to... Read More

Web Designers Beware!

As a web designer, I have a personal interest in... Read More

Web Site Redirection - How to Implement a 301 Redirect

You just created a new web site but want to... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More

Web Templates: Replacing Designers?

I've seen articles (and websites) that suggest you can buy... Read More

Top Ten Absolutely Free Websites for Downloading Cool Fonts

The following list of websites is the best compilation of... Read More

How to Build Your Own Website - More Steps

To build a website, there are four methods to choose... Read More

Website Promotion and Design Tips

Are you thinking that it is about time your small... Read More