How to Create A Homepage That Works

Want to know what the worst thing to say on a homepage is?

"Welcome to our homepage." And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at your homepage, what's the point in teaching them to suck eggs?

Your website's homepage needs to contain much more important messages than a simple welcome statement or brief history to your company. Why has someone landed on your website in the first place? What problem are they looking to solve? What type of information do they seek? If your homepage doesn't convey that your website has the answers to these questions in the visitors' minds then it's game over - they will leave, never to return.

3 Seconds To Make The Right Impression

So how you can retain visitors and grab them as soon as they view the homepage of your website? Well, try condensing the key selling points of your business. Why are you different? Why should they do business with you as opposed to anyone else?

A lot of businesses also lose sight of the fact that their homepage should not only convey what the business is about but also what the website is about. What can visitors do on the website? What types of information can they find here? What are the best things about the website? If you don't convey all these vital messages quickly via the homepage people will not stick around trying to find the answers themselves deeper within the site.

Put Yourself In The Shoes Of Your Customer

As with many marketing approaches the key here is to take a step back and imagine yourself as a customer viewing the homepage for the first time. What would you want to see? Perhaps client comments to instil a sense of trust. Or maybe press clippings that illustrate the profile and respectability of the company?

Whatever you decide to place on the homepage keep it snappy. Less is more. It's a clich� but it holds 100% true as far as your website's homepage is concerned.

About The Author

You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of �47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

---

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

Secrets to Using Color on Your Website and Common Pitfalls to Avoid

Colors have long been known to have psychological affects on... Read More

Top Ten Ways to Increase Web Sales - Part 1

You have only 10 seconds to impress your potential buyer.... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

5 Ways To Improve Your Website Immediately

If you are reading this, I assume you either have... Read More

Becoming A Website Designer

The ability to create simple, attractive and functional web pages... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

Website Design: 10 Smart Tips To Improve Your Ad Copy

Your website design may be affecting your sales in ways... Read More

Tips On Effectively Organizing Your Navigation

Not all links are created equal.While all of your links... Read More

What I Look For In a Website

As my occupation is that of a proofreader, one of... Read More

Introduction To CGI Scripts

Using CGI scripts to add automation to your web site... Read More

You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!

Do you have a website? If so, you need an... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

Excellently Constructed Websites

Want to see an excellently constructed website? As a writer... Read More

Pages to Include in Your Website

What pages need to be included on your website? The... Read More

Meta Tags ? An Introduction

A long, long time ago? In a galaxy far, far... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

The Top Ten Checklist For Low Web Site Sales

You have good traffic, but low client sign ups and... Read More

Web Page Building for Beginners 2

A search engine robot actually reads the wording on your... Read More

Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon - at least you'd think so judging... Read More

What Is Your Websites Most Wanted Response?

You spend time and money promoting your website; but what... Read More

Don?t Put Your Slogan in the Title Tag - Optimize Your Web Pages

Don't just put your slogan in the title tag when... Read More

Are You Driving Away Potential Customers?

When a prospect lands on your website will he or... Read More

The Best Simple Software For The Busy Webmaster

Here are a few programs I can't do without. They're... Read More

Plugging the Dreaded World Wide Web Black Hole is Just the First Step

You have created your custom error page so now all... Read More

Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only... Read More

Your Site Map: Spider Food or Just A Light Snack?

Mechanical spiders have to eat. In fact, they usually have... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Be Inspired to Create Better Websites

Being a writer, when I was asked to do some... Read More

Website Background Colors and Graphics: What You Need to Know Before Designing Your Website

Designing your website means you have to be creative, plan... Read More

Attention Grabbing Web Design Will Kill Your Sale!

In the of-line marketing world it is all about trying... Read More