The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some kind of marketing activities. While putting a few strategies into action will make a big difference to your business and will certainly help in reaching your intended audience. However, if you do not spread the word about your business, no one will know you are there.

If you don't create a successful strategy for marketing your business, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Market With Consistency

Set up a clear marketing plan for your web site and stick to it. It is the foundation of your business.

Use Several Marketing Strategies

Do not put all your eggs into one basket by only depending on one marketing strategy. Just look at the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, instantly losing valuable sales.

By creating more than one strategy to market your web site, you can see which one works the best by attracting the most visitors.

Test Marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

In addition to optimizing your web site and making sure the content you have included is interesting and valuable, your goal is to make sure that others can benefit from your services and products. But since your services or products are not necessarily for everyone, it doesn't make sense to promote a business to those who will probably never use it.

1. Email Course or Tutorial

Set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and to promote your product or service at the same time.

2. Create a Newsletter

Most folks don't buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content along with new products you wish to introduce to them.

3. Word of Mouth

To help in making sure that word of mouth is included in your marketing efforts, each time you work with a client, ask if you can use them as a reference, especially if they've been happy with your services. Even better is obtaining a testimonial to include on your site. Personally, when clients comment favorably in response to something I've written, I immediately ask for permission to post their comments on my site. I then include a link to the client's web site so that we each gain in the process.

4. Gaining Access to the Right Audience

If you're not sure how to target in on the right audience, think about your area of expertise, the type of person you want to attract and where your own specialty lies. If you prefer providing your services to a large company, promote your products to a few major organizations. If you prefer working with the small to midsize company, focus in on the smaller companies.

5. A Powerful Article

There is nothing more effective than a powerful article. Almost every type of business has something to teach therefore coming up with an article is not difficult. Some people think that it's all been said before, believing they have nothing new to offer, but I absolutely disagree. We each have something of value to share with other people therefore it's only a matter of coming up with a unique way of saying it and running with the idea. Be daring and share something no one else knows about or present it in a way it's never been said before. Pay particular attention to your experiences and before long you'll have great ideas to write about. Articles are the perfect way of drawing attention to your web site, business, product and yourself.

6. Website Page Content

Spread your best keywords throughout the content of your pages. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as in the hyperlinks on your site and/or in outgoing links.

7. Networking with Others!

Are you making the most out of every networking opportunity whether it's at a meeting, at an informal gathering or during a brief presentation? If you've developed good rapport with someone on line, don't be afraid to ask for some support. You can usually read between the lines and tell if someone is open to your requests.

8. Pay per click (PPC) search engines

If you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.

9. Your Presentation & Marketing Collaterals!

As you give thought to the methods that you plan on using for marketing your services don't be timid about trying something unique and certainly don't bypass inexpensive ways of promoting yourself. Continuously evaluate, test and refine your web site marketing strategies so that you can apply them to any product. These are the keys to building a successful marketing business.

About The Author

Van Tony Free, III has been in education for over thirty years and loves to write and publish in his spare time. He has a number of web sites in number one positions on Google and other search engines. Visit his site to find out how he became a successful home Internet Business Owner http://www.freehomebusinessopportunities.net or http://www.free-work-at-home.net

vtfreeiii@knology.net

---

Quality Website Design At An Affordable Price

I always have people asking me if I know of... Read More

Learn the Truth about Your Web Design Company by Its Portfolio

When you start building your online business and search for... Read More

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

Designing your website can be a difficult task especially if... Read More

Creating A Quality Web Site Design!

In this article, I will attempt to cover the basics... Read More

Ten Design Mistakes to Avoid

Avoid these mistakes and your site will be steps ahead... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

Creating Personal Web Sites

This is a two-part article about creating a web site... Read More

Let Your Website Make You $$$ While You Sleep! and All That Other B.S.!

Well, you've got your product, started your home business, and... Read More

Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.Especially since... Read More

Web Page Building for Beginners 2

A search engine robot actually reads the wording on your... Read More

Quality Web Copy is the Key to Success

Many websites make the mistake of being all flash and... Read More

Designing Beautiful Artist Websites ? 12 Tips To Showcase Your Art

1. Who needs an artists website?Not everyone! If you are... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More

Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?

There are literally thousands of different options, styles and formats... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked... Read More

What You Should Ask a Web Designer Before You Hire Him

You've thought about it and you're ready to go. You're... Read More

5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site... Read More

Why You Should Use CSS

It seems more and more webmasters are using CSS for... Read More

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

If you own a web site or if you are... Read More

HTML - A Website Language Explained - For Over 35s

This is a very perfunctory look at the website code... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

Usability and Considerate Design

I hate to imagine that in your web development project... Read More

Choosing Form Over Function Kills Your Site

Never put form over function. Why? Because it's crucial that... Read More

Affordable Web Design In Birmingham

If you have a business, big or small you may... Read More

Some Useful Common Site Ideas

In my web surfing adventures, I've found a few site... Read More

Web Design: How To Get Your Visitors To Stay

Remember the famous line from the movie Field of Dreams,... Read More

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

Web Design for Ecommerce

Your website is your tool for showing the online community... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Web Copy - What You Should Know First

Just what is web copy? Some people think that web... Read More

Explode Your Homepage And Replace It With Something Dynamite!

You know that I'm always extolling the virtues of an... Read More