How To Write An Effective FAQ Page

Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one.

  • An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.

  • It lets a prospect grab key information quickly.

  • It creates a positive impression with your prospect because you're acknowledging that their time is precious and they want answers quickly.

  • An FAQ saves you time. The more answers you provide at your website, the less customer emails you'll get asking the same questions over and over.

    Before you write an FAQ, do some research. Think about your favourite websites and formulate some questions you might ask about their products or services.

    Now surf to those websites and review their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were the questions separated into logical categories or were they put in random order?

    This should give you an idea of the "do's" and "dont's" of creating an FAQ.

    Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small gift or discount to your customers in exchange for feedback.)

    After getting everyone's comments, assemble the questions and group by category. For example, questions about how quickly you ship products would be under your "Shipping" category, etc.

    Write your FAQ in a "Question & Answer" format.

    Organize the questions in each category so the most important questions appear near the top.

    Create a "Table of Contents" at the top of your FAQ page and put the most asked questions here.

    Hyperlink them so your customer just has to click to get to the answer. Or hyperlink your categories at the top of the page.

    Here's a few more tips:

    • Keep your FAQ updated. Are the answers still relevant? Review monthly.

    • Keep your questions and answers concise. No more than a paragraph. If the question requires a long, detailed answer, have a link to a separate webpage.

    • Don't create your FAQ as a file that a prospect has to download to read. Most people won't bother, and they'll leave your site frustrated.

    • Include info and links at the bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.

    About The Author

    David Coyne is a marketing consultant and online entrepreneur.

    Visit his website and get the FREE e-book "Marketing Secrets Of The Ages." You can sell this e-book to customers and keep 100% of the profits. http://www.dc-infobiz.com

    In The News:

    • pen paper and inkwell


    cat break through


    Use Feng Shui Techniques To Design a Harmonic Website For Your Business

    By following feng shui guidelines and techniques, you can build... Read More

    10 Things All Webmasters Should Know

    Geared Up with a website and lots of energy to... Read More

    Get FASTER Download Times By Making BIGGER Web Pages!

    As a webmaster you already know how important it is... Read More

    Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

    Designing your website can be a difficult task especially if... Read More

    Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

    As search engine marketers, we spend an enormous amount of... Read More

    To Hire or Not to Hire a Website Designer

    In the early years of the internet the actual design... Read More

    The Secret To A Profitable Website

    Whether you are planning on having a website built for... Read More

    The Testimonial Trick

    One of the most popular methods of traffic generation is... Read More

    Why Long Web Pages are Better than Short Ones

    Many Internet sites that try to sell you something have... Read More

    Handwriting Font Tips - The Personal Touch That Makes a Difference

    Most websites use similar fonts and as a result have... Read More

    Flash Design Adds Website Versatility

    You have probably viewed many Flash-based components while surfing the... Read More

    Learn the Truth about Your Web Design Company by Its Portfolio

    When you start building your online business and search for... Read More

    Quality Graphics for your Web Site

    For most people graphic design does not come easy. Unfortunately... Read More

    How to Get Your Visitors to Create Content for Your Website

    An ongoing challenge for webmasters today is to provide fresh... Read More

    Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites

    Good websites stand out from the masses of boring, hard... Read More

    The Most Important Question To Ask About Your Web Site!

    When you design a website how do you start ?Do... Read More

    Winning Websites

    Customers will form an opinion of your business as soon... Read More

    Eight Website Pitfalls, and How to Avoid Them

    Clutter: Too much noise, too much text, and too little... Read More

    How to Chose Stock Photography for your Web Site

    So you've decided to take the plunge. You know that... Read More

    3 Tips For Writing Content That Will Make You Sales

    Content is king. Without content your website is an empty... Read More

    Why Hire a Professional to Design Your Web Site?

    Creating an appealing, functional, and effective Web site is much... Read More

    Secrets to Using Color on Your Website and Common Pitfalls to Avoid

    Colors have long been known to have psychological affects on... Read More

    How Your Business Can Win Online

    There are lots of websites out there that do little... Read More

    10 Reasons Why You Need A Multilingual Website

    The internet continues to grow and has become the default... Read More

    Some Useful Common Site Ideas

    In my web surfing adventures, I've found a few site... Read More

    Web Site Design Mistakes

    Some wise human once said "Learn from the mistakes of... Read More

    6 Reasons Why Using Flash is a BIG Mistake

    Most web designers and web design companies will try to... Read More

    12 Essential Web Site Design Tips

    1. What's the purpose?The most fundamental thing to do before... Read More

    How To Design A Web Site

    I'm not a professional web site designer and openly admit... Read More

    The Monster Garage of eLearning

    Have you seen Jesse James on the... Read More

    Website Design: 10 Smart Tips To Improve Your Ad Copy

    Your website design may be affecting your sales in ways... Read More

    Has Your Design Firm Run Amuck With Your Web Site?

    What's happening to good web site design? Somehow we creative... Read More

    Creating Your First Website? Your Options

    Creating your own website is great fun! But how is... Read More