5 Instant Tips for More Online Sales

Even after you've managed to bring traffic to your site you may be losing sales because of problems with your site's usability. What's "usability"?

Usability is how easily people are actually able to use your site. And you may be surprised at how much money you may be losing because your site has usability problems.

Just because you think your site is easy to use, doesn't mean your average customer does.

Instant Tip # 1: Have someone you know who has the same computer skills as an "average user" for your site check it out.

Have them to do something specific, like purchase a product, sign up for your newsletter or log into an account. Watch what they do, and ask them to speak their thoughts out loud.

Make sure you let them do it on their own. You won't be there to give your potential customer any directions. If your "tester" finds what they're looking for, that's great. If they have trouble, that's important for you to know.

Once you've seen how an "average user" actually uses your website, you can change things to make your site easier to use.

Instant Tip # 2: Use "Web Conventions". People expect to see things a certain way on the web. When they don't see them, they get confused.

In sales, a confused mind says "No".

When you don't use Web Conventions on your site your visitors get confused and leave. You lose not only a potential sale, but someone who might have become a repeat customer.

Here are some important Web Conventions to keep in mind.

Instant Tip # 3: Have your Navigation across the top or down the left. That's what people are used to, so don't confuse them.

Instant Tip # 4: Make sure your links are blue and underlined. This is a very important Web Convention. Make it obvious what is clickable. It's a good idea to make your buttons 3-D so it's very clear that they're buttons.

Instant Tip # 5: Have a sub-heading for each section and make the sub-heading bigger than the rest of the text.

Steve Krug uses the term "Don't Make Me Think". The main idea is that the more a visitor has to think, the more it hurts your sales.

Design your site so it's extremely easy for people to find what they're looking for. Your site doesn't need to look like everyone else's. Just use Web Conventions to help make it super easy for someone to buy what you're selling.

So now you know the keys to increasing sales by making your site more usable. Before you forget, take a look at the F/R/E/E ebook "How to Flood Your Website With Targeted Traffic". You should do it now before your competitors find out about it.

About The Author

(c) Mark Jarmel - All Rights reserved

Mark Jarmel & the Editors of Trafficology co-authored the FR'EE eBook: "How to Flood Your Website With Targeted Traffic".

Learn scientifically PROVEN methods at: www.4-targeted-web-site-traffic.com/traffic.

mark@4-targeted-web-site-traffic.com

---

Website Design Mishaps - How to Avoid Costly Errors That Can Crush Your Chances of Success

Designing your website can be a difficult task especially if... Read More

Top Ten Website Design Secrets for Internet Marketing Success

When it comes to marketing your website, you should really... Read More

Flash Web Design - The Wave of the Future?

There are two camps when it comes to flash web... Read More

Custom Website Design - 7 Steps to a More Professional Website

If you are trying to sell a product or service... Read More

Making Good Websites that Stand Out

Websites, there's literally billions of them out there in cyber-space.... Read More

When Good Computers Go Bad

Remember the day that you got your new computer (or... Read More

Title Tags - How to Make Them More Effective

The title tags of your web pages are more important... Read More

Building a One-page Website

You've designed your logo, and you're ready to print your... Read More

You Had Me At the Search Engine

You've likely heard of the movie, Jerry Maguire, with its... Read More

The Top 8 Website Sins Part One

They say the eyes are the window to the soul.... Read More

10 Things All Webmasters Should Know

Geared Up with a website and lots of energy to... Read More

Web Site Templates and Their Benefits

Unarguably, the most important part of your website is content.... Read More

Quality of Your Text Layout and Design

Why is the quality of your text layout and design... Read More

Learn the Truth about Your Web Design Company by Its Portfolio

When you start building your online business and search for... Read More

404 Error - The Page Cannot be Found

A "404 Error" happens when the web server you are... Read More

So You?re Hiring a Web Designer?You Have the Right to Demand these 7 Perks

Whether you're hiring a designer who has created 10 sites... Read More

Free Online Tools to Design (and Maintain) Your Website

These days, it seems that everyone has a website. Unfortunately,... Read More

6 Tips To Improve Your Business Website

There are six important characteristics that can play a major... Read More

The Proper Way to Use Images

Most people will agree there is nothing more annoying than... Read More

Free Website Design Tips

In this article I will give a few tips of... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

Why Web Pages Appear in the Wrong Location after Uploading to my Website?

If your are a new web designer, you may face... Read More

Give Your Web Site a Small Business Marketing Tune Up

Your web site is like your car. Both are significant... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

Is Your Web Site Turning Visitors Away?

One of the biggest problems with Web sites is that... Read More

You Need RSS, Atom, and ROR/RDF Codes on Your Website--Now You Need Google Sitemap as Well!

Do you have a website? If so, you need an... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales

Countdown to Armageddon - at least you'd think so judging... Read More

Be Inspired to Create Better Websites

Being a writer, when I was asked to do some... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

No Matr How Goud The Infomation...

Typos, misspellings, hideous grammar, exclamation overkill and run-on sentences all... Read More

Flash Doesnt Always Add Shine to Web Efforts

The trend today to overuse animation in a website's opening... Read More