Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site? Many web designers often overlook the issues of color in web design. When choosing colors for your web site there are three main areas that should be addressed.

1) The psychological effect of colors,

2) The effect on the readability of your site, and

3) The complementary choice of colors for your background, graphics, links, and text

These are all areas that must be well satisfied to create an effective and professional web site.

Listed below are a few characteristics of color that should always be considered when designing your graphics.

Ø Colors have an effect on our emotions within 90 seconds of viewing.

Ø Color choices can motivate, impress, and persuade your prospect to buy from you.

Ø Colors not only intensify the item, they greatly influence our behavior.

Ø The effects of color differ among different cultures.

Ø Color choices alone are sending a specific message to your viewers.

Given the fact that people respond more to non-verbal cues than verbal cues, it's all-important that you choose the corresponding colors for the emotional trigger you want to trip. The following colors are associated with certain emotions or qualities in North American culture.

White - Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web. For business it can be refreshing and sterile.

Black ? Suggests elegance, boldness, power, authority, seductive, evil, sophistication and classic. Black is the ideal choice for text on a light background. It is hard on the eyes when used as a background on web sites.

Red ? Suggests strength, sex, excitement, passion, speed, danger, aggressiveness, and demands attention. In business it is associated with debt. Red is the most emotionally intense color. It stimulates a faster heartbeat and breathing.

Blue ? Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is the most popular color. It is the second most popular color. In business it suggests fiscal responsibility and sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is the easiest color on the eye.

Brown ? Suggests effectiveness, politeness, richness, and helpfulness. Brown is the color of earth, and is abundant in nature.

Gray ? Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.

Pink ? Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple ? Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by the artistic.

Orange ? Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow ? Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is the most difficult color for the eye to take in.

Gold ? Suggests expensive, and prestige.

Silver ? Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to the current emotion of your prospect and to the message you want to send. Then choose your colors.

Andy Eaton has created a 10 day ecourse, which includes informative articles, training videos, special offer discounts, plus lots more - finally learn to create your own amazing ecover graphics. simply send a blank email to arpgraphicslist@graphicsecretsexposed.com or visit http://www.graphicsecretsexposed.com

---

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web... Read More

10 Reasons Why You Need A Multilingual Website

The internet continues to grow and has become the default... Read More

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the... Read More

The Golden Rule Of Website Building

Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More

Other Ways to Look at Things

Many people today are tired of the Microsoft software that... Read More

Are Web Templates Worth It?

First off, I am a designer. Now you're thinking, here's... Read More

Web Site Redirection - How to Implement a 301 Redirect

You just created a new web site but want to... Read More

Awards Program Debate

Daily article:One of the most debated subject among webmasters is... Read More

The Importance of Choosing Your Website Keywords Carefully

The importance of choosing your website keywords carefully is very... Read More

Effective Website Design

In this era of ultra-sophisticated internet marketing and web design,... Read More

Integrating Advertising into Your Web Design

If you are going to be placing ads on your... Read More

File Types For Icons Explained

An application is not ready for use unless you have... Read More

Want to Increase Your Online Sales? Make Sure That Your Web Site Has a Unique Selling Proposition

If you own a web site or if you are... Read More

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors'... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

You Too Can Have Fun With Sepia Images!

If you are one of those who wonder how people... Read More

Tips on How to Design a Great Site

Have you ever walked pass a shop that, for some... Read More

Building Web Sites Using Web Templates

Gone are the days when you had to rely on... Read More

How To Design Your Web Site With CSS

Cascading Style Sheets (CSS) allows you to create fast loading... Read More

3 Tips You Can Use Right Now to Improve Your Web Sites Usability

Studies done by Jakob Nielson the man touted as the,... Read More

What Does Your Website Say About Your Business?

QUESTION: My business is very small, just me and... Read More

Drupal Modules

There are plenty of Drupal Modules that you can install... Read More

Should I Use Pop-Up Ads?

Web advertising has taken many forms, including those that appear... Read More

Eliciting Constructive Website Feedback

"It's good.""You've done a nice job.""I don't like it."At some... Read More

Quality Graphics for your Web Site

For most people graphic design does not come easy. Unfortunately... Read More

How To Get A Pay Raise From Your Web Site

How many of the visitors to your web site take... Read More

E-covers for Your Niche Market

When creating an e-cover the what's the first thought that... Read More

Increase Your Credibility With Web Site Awards

Web Site Awards are given from other sites to reward... Read More

Technology vs. Usability

When JV Media Design was formed, the year was 1995... Read More

Website Creativity: Why It Matters Now More than Ever

If one more business owner tells me their website sucks... Read More

10 Profitable Ways To Recycle Your Content

1. Repackage your web site content in to different products... Read More