6 Website Design Disasters and How to Avoid Them?.

Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it. Someone built the old run down historical mansion, but hardly anyone visits it (except maybe people you wouldn't want to run into). People want to find a place online that caters to them, specifically. They want it to be pleasant on the eyes, up-to-date, simple to understand and easy to get around in. But, this isn't an area where everyone succeeds. And sadly, some of the reasons for failure seem small, almost minute. Below are six website design disasters and simple steps that you can take to avoid them.

1. Sloppy Copy. Despite what you may have read in the latest free e-Book, you can't just place any words on a page to trick you customers to spend fistfuls of cash on your site. One of the primary reasons people are cruising the net is to find information, and not just the same information over and over and over.

Solution: Your content should be unique, interesting and error free. Anything less will leave your visitors looking for fulfillment elsewhere. There are many opportunities online to find good content and sometimes you can manage to find unique copy at low prices. Or maybe you can work out a trade deal with a freelance writer; you offer free advertising space in exchange for their articles. Try not to use free content from a mass produced website simply because there are probably a lot of other places online where you can find the exact same words. You've got to give your visitors something special, something unique that they can't find anywhere else. Otherwise they will ? find it somewhere else.

2. Not Taking Advantage of META-tags. We all know that meta-tags are important, but sometimes we fail to take full advantage of what they have to offer. As important as they are to web designers as free promotion, meta-tags are just as important to potential visitors.

You may have just the product, membership club, newsletter or information that I'm looking for. But if I can't find you, we can't ever begin a commercial (or any other kind of) exchange. Since most people come across websites using a search engine, fully optimizing your title and meta-tag keywords will ensure the beginning of a match made in heaven.

Solution: When creating your title and coming up with possible keywords; make sure that you are thinking more like a customer than a website designer. Your title is important because it is the first thing that potential visitors will see when your results show in the search engine. It should be short, compelling and descriptive.

Your description Meta-tags should reiterate what your title has said, but using a new approach and a few more words. Try to limit yourself to a description that is less than 125 characters so that the entire description can be read, instead of being interrupted mid-thought by limited space. For added benefits, try to include a question in your first line of the description, one that the viewer was probably asking themselves before initiating the search. Use this same approach when coming up with your list of keywords. When you've come up with your list, go over each one asking yourself, "Is this a keyword used by someone who is a potential customer?" If the answer is no, then don't include them, you'll be wasting your time.

3. Outdate Information, Broken Links, and "Under Construction". There is nothing more frustrating than sifting through out-dated websites when you're in search of current information. Or clicking on a link that you hope leads to the answer to your question, only to discover that "This Page Cannot Be Displayed" or that the domain name is for sale.

Only slightly less annoying are messages informing you that the page is currently under construction or is "Coming Soon". If it's not here yet, don't waste your visitor's time leading them down dead ends.

Solution: Schedule at least a day a month scouring your website for outdated information and broken links. You can also include a link on your website that allows visitors to report broken links or outdated information. As far as "Under Construction" messages, instead announce to your visitors any upcoming changes or additions to your website. They'll be glad to know it without getting their hopes up, clicking a link to much sought after information, and being told it isn't available yet.

4. Hard to Find Contact Information. It's hard to understand why any website would fail to make it easy for visitors to get in touch with the people who run it. Offering this simple bit of information will: a. Encourage people to ask for permission before using your content &/or graphics on their own sites. b. Make it easier for people to contact you for promotional reasons. For example, someone may desire to interview you, initiate a contract or simply make an important business contact that you may need in the future. c. Provide people with ways to reach you and your company while they are offline. You can provide them with ways to reach you by telephone, snail mail or possibly even to stop and tour your facilities.

Solution: Simply add a "Contact Us" page and link to your website. Be sure to include pertinent email addresses, phone numbers, names, mailing addresses and (if necessary) driving directions.

5. Not Changing the Color of a Visited Link. While this may not seem like such a big deal, it's one that has been bugging website traffic for many years. You can take that on the authority of Dr. Jakob Nielsen, the man who's been called the "guru of Web page usability" by the New York Times.

The purpose of changing link colors is to give your site visitors an idea of where they've already been and where they have yet to venture. This is especially important if you have a large site with new pages being added to it often.

Solution: The HTML code is simple: Inside the body tag, add the "vlink" tag and the color code or color name. The code for blue visited link text would look like this: or Replace the code or color name with the color you want. There, you're done. It's that simple.

6. Failing to Use Your Website to Emphasize Your U.S.P. Your U.S.P., or Unique Selling Point, is that one (or more than one) thing that your company does do, or doesn't do; has or doesn't have, that separates your from the competition. It's the thing that, in the long term, a person comes back for.

This is tied in closely with another Web Design no-no: not offering any information about your company's products, services, employees, etc. This is YOUR Website. Don't be afraid to toot your own horn. Because, really, who else is going to do it?

Solution: Whether it means you need to sit down and better identify your target market, or maybe try to discover new ways to market to them, try to look at your website with eyes undimmed by cancelled orders, constant interruptions, or other distractions. Take the time to look at your website as a customer would, as a tool. Ask yourself, "If I was a customer, why would I be here?" As you come across these answers, make note of them, and any others that they may suggest.

Create an about us page, offering news updates, press releases, employee of the month biographies, etc. In the long run, customers always appreciate transparency. And I'll let you into a little secret: they don't mind being led around. If fact, they rely upon.

You'll notice that I didn't mention anything about the command. Or flashing, moving, or magically glittering icon trailers. Or sites hosted on free servers. That's because most people have already beat those subjects black and blue. But, that doesn't mean that you should disregard them. They aren't Capri pants, sneaking back into style. For about the safest bet, just consider the Golden Rule; if it would give you a headache, make you shake your head in frustration, cause you to get up and walk away from the computer or any other negative reactions ? just say no! Exercise a little restraint. Better yet, if you're not a professional, consider hiring one. When it comes to customer satisfaction, an experienced web design specialist can make or break your business.

About the author:

Could your website use some fresh, custom content, but you don't have the extra money to pay for it? Well, Jennifer Gibbs (a 5 star freelance professional from South Georgia) is more than happy to provide your site with original, tailored and EXCLUSIVE content in exchange for free products, services or membership access. For more information send your request (along with your website URL) to: arimark@friendlycity.net.

---

Bad Design Characteristics For A Website

Making a poorly designed website is one of the easiest... Read More

My Top Ten List Of Extremely Annoying Web Page Design Elements!

Easy navigation and usability are one of the most important... Read More

Professional Web Design Companies - How to Avoid Getting Ripped Off

Building a website that is exactly what you want and... Read More

What Your Website REALLY Says About You And Why It Matters

Everything you say and do says something about you. This... Read More

Through The Looking Glass

My mother used to take me along when she visited... Read More

Make Your Site Quick To Load!

The time it takes to load your site can make... Read More

How to Create A Homepage That Works

Want to know what the worst thing to say on... Read More

How a Custom Designed Website Can Help Your Business

Over the years, the internet has grown into a marvelous... Read More

Top Ten Website Design Secrets for Internet Marketing Success

When it comes to marketing your website, you should really... Read More

Offshore Web Design and Development - Use Great Opportunities

Sooner or later every small or medium business owner realizes... Read More

Discover 7 Proven Shopping Cart Enhancements to Increase Your Sales

For online businesses with their main goal of selling products,... Read More

Whats Wrong With My Website?

I ask myself that question about once a month.My website... Read More

How Do We Know When Its Time To Redesign Our Web Site?

A question we frequently get asked is, "how do we... Read More

Tips For An Effective Website

A successful website is something that everyone venturing into the... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

So Much About META Tags!

I've written about META tags in the past, and I... Read More

Tried and Tested Tips to Improve Your Website - Part 1

1. DO NOT use excessive graphics or banner images on... Read More

Increasing Conversions Through Action-Oriented Copywriting

I do site reviews. Needless to say, I see a... Read More

Using CCS to Eliminate Tables

CSS or Cascading Style Sheets has opened up tremendous possibilities... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

50 Surefire Web Design Tips

Tips to brand your websiteInclude your logo in all pages.... Read More

How to Get Your Visitors to Create Content for Your Website

An ongoing challenge for webmasters today is to provide fresh... Read More

Increase Sales on Your Website! Use Graphics!

How many times have you clicked on a website only... Read More

The Key to Getting More Magic Shows Booked Online

This article is the result of a conversation I had... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

The Brutal Truth

Not too long ago while looking for businesses that do... Read More

Do You Make These Common (But Deadly) Website Design Mistakes?

Building a website can be overwhelming, here are some design... Read More

Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1

Have you put a lot of effort, time, and money... Read More

Power of Squeeze Pages for Realtors

Squeeze pages are a very hot topic in the internet... Read More

Content is Crucial!

Content is undoubtedly the most important element of a website.... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Free Web Design Advice

In this article I will give advice and tips of... Read More