Moving Things Around

How often, men, have you come home to find the living room furniture in different places? Your wife said she was ready for something different, so she moved some things around. It may have been inconvenient at first, but deep inside it felt good to have things a little different at home. Maybe by moving the couch over there it made the room seem bigger. By moving the TV over on that wall gave the room a sense of coziness.

The same can be true for your website. If you are in a rut, and your website isn't bringing in the results you thought it should, maybe a little 'furniture moving' is what you need.

Recently I moved a few things around on my home page. Instead of hitting the customers with an immediate web design and hosting blurb, I put something that caught the user's eye. My newsletter. Now the first thing that a potential client sees on our home page is an offer for FREE tips and specials. Immediately the customer is 'given' something, instead of the same old here's why we are the best. Since moving the newsletter link to the top, we've had a surge of subscribers, more than we've had in the last 6 months.

Moving things around may be good for more than just you. Google watches home pages for stagnant, unchanging information. If your page is not updated regularly, Google (and others) actually figures that into it's vast algorithm that it uses to rank your site among the others. Moving things around can keep your page fresh, and importantly, keep you in the listings.

Be careful, though, that you don't move too much stuff. If you have a login link, moving it may confuse those customers of yours that are used to clicking in the upper right corner to log in. Move that, or change it's color, and some users may simply think you've discontinued that service, or have completely abandoned them. Move with caution.

Have fun with your website. Keep it fun, keep it interesting, and keep it moving!

Will Hanke is owner of Lighthouse Technologies, http://www.techlh.com a web design, programming and hosting company. He is also author of several software applications in use by companies across the US.

---

Top Ten Ways to Use Audio on Your Site

Audio can provide an added dimension to your site. It... Read More

Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include... Read More

The Ultimate Web Site Marketing Strategies That You Should Know

Most of us know that we need to advertise our... Read More

Dont Lose The Sale In The Internets Last Three Feet

In retailing there is a saying that sales are made... Read More

Custom Web Site Design Strategies

Web site design has certainly, in the past decade, evolved... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Will You Site be a BIG SUCCESS. 7 Reasons Why It Might Not!

With so many new websites going up, it is hard... Read More

Increase Your Website Sales Instantly

If there's one thing that I've learnt so far, it's... Read More

Graphic Design Using Color

Color is everywhere and conveys a message even if we... Read More

Colorblind People, Can They Really Read Your Web Site?

I once created a notepad-like editor. It is possible with... Read More

Website Design Firm

Website design firms come in all shapes and sizes.When choosing... Read More

Is Your Website?s Copy Up to the Mark?

The Internet is a relatively new medium. What works for... Read More

Questions to Ask When Designing a Website for Clients

Questions to ask when designing a Web Site for your... Read More

How Important is Content to a Successful Website

Content is the most important part of any website.The Internet... Read More

How Do You Make A Website?

No, that's not the real question. The real question is... Read More

Do-It-Yourself Web Design for Home-Based Businesses

Home-based businesses need a strong web presence to combat the... Read More

Breathe New Life Into Your Half-dead Website By Using Words That Sell

This article may come as a surprise to you.Especially since... Read More

Sell Yourself First...Your Key To More Sales

Selling on the internet is a challenge. There is no... Read More

Using Graphic Design on Your Website

Almost everything is available on the web? products, services, e-books,... Read More

7 Reasons Why Using CSS is a Must

CSS is a new option for website designers that have... Read More

One-Product Sales Sites: Avoid These Top Blunders

One product, one long web page: this kind of web... Read More

Successful Websites Don?t Set Out To Sell

What are websites? Are they sales tools for vendors and... Read More

Website Savvy: 10 Key Steps to Turn Your Customers ON!

"How to turn "slightly interested" customers into "I've got to... Read More

To Flash, or Not to Flash

When considering whether or not to incorporate Flash into your... Read More

Building Your Website to Save You Money

Does your website make you any money? Does it SAVE... Read More

Offshore Web Design and Development - Use Great Opportunities

Sooner or later every small or medium business owner realizes... Read More

Simple Lines and Shapes for Your Logo Design

Geometric designs come in all shapes and sizes? and lines.... Read More

Website Sales: Discover 10 Mesmerizing Insider?s Tricks To Ignite Your Sales

Marketing is not an easy skill to acquire.It requires patience... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines... Read More

Ten Steps to a Winning Home Page

There's no doubt about it - the first page your... Read More

The Contrast And Similarities Between A Web Designer And Web Programmer

The concept of web designing based on the nature and... Read More

How to Avoid the Biggest Mistakes Member Sites Make in Their Marketing Copy

If you have a web site to which people pay... Read More