Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 2

Part one of this article is available at www.bookcoaching.com/freearticles/a rticle-34.shtml.

Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start?

If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell.

But do you translate those into benefit-driven headlines that pull sales? If you have already put your Web site up did you address your purpose? Do you want to inform, communicate, and help? That's fine, but if you want to sell something, you will drive your potential customers away with such non-effective phrases as "welcome to my site," Here's by product " long paragraphs of your bio on the home page, your book's introduction, or "subscribe to my ezine."

You have only 10 seconds to impress your Web visitors. They don't care about anything except what you can do for them.

Give them a reason to buy.

It's never too late to refresh your home page and others with "marketing pizzazz." Your home page deserves time, effort, and money. You will need to edit it several times before landing on just the right phrases. Without these and continuous maintenance, your unguided efforts are wasted.

Instead, write compelling, emotional, benefit-driven copy to inspire people to take out their credit cards to buy your unique, wonderful creations. You can when you apply the following power "Marketing Pizzazz" techniques.

6. Make your layout clear, clean, and consistent. You need to organize each page in the same lay out-such as left centered, right centered, or centered. If you mix designs, your would-be client or buyer will think you unprofessional. Go to other Web sites and choose a design that resonates with you. Keep every page in the same format.

7. Use color, font changes, and small graphics to spice up your site, but remember to use a lot of white space. Too many large graphics make your site load slowly, and your visitors will leave before seeing how you can help them. Without easy-to-read copy and clear navigation they will also disappear. Remember the "10 second" rule.

If you are like me, and have a content-dense site, it's OK to include long copy as long as you divide it into bite-size pieces with plenty of headlines. A good idea is to ask your friends and associates to visit your site to report glitches and feedback. What turns them on or off? They often see what the creator is too close to see. Of course, give them a reward for helping you, such as a free report.

8. Put your information in short paragraphs. Visitors love free content, but when they see a long line of print, they get discouraged because they want their information fast, clear, and concise. Make each paragraph only 4-6 lines. Online readers want easy-to- read material they can get the main points from, and they want it faster than light rays.

9. Be consistent with your headlines and body fonts. Do not use all capital letters in your articles or headlines, unless you use a few words for emphasis, such as "FACT," or "TRUE," because they are hard to read. Do not use the same font for headlines and titles as you do for the body of information beneath. This mistake makes it hard to distinguish the two.

If you are a non-techie like myself, you can use primarily two fonts:

"Times Roman" for headings, and "Arial" for the body. Notice the no tails in Arial (called sans serif), good for short copy.

In your book, you'll reverse the above font uses. Use "Times Roman" for the copy and "Arial" for titles and headlines.

10. Use dividers such as ======, or ++++++ when you change topics. These can add variety and help your visitor to see your message more clearly. These are often used on business ezines. Each publisher makes their ezine their own by their personal choices.

Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site?

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

---

Create A Web Site That Builds Trust

If someone doesn't know you personally, will they trust you... Read More

Save Thousands of Dollars by Creating Your Own Web Site

With the advent of the Internet a whole new vista... Read More

12 Essential Web Site Design Tips

1. What's the purpose?The most fundamental thing to do before... Read More

10 Ways to Sabotage Your Website Traffic and Send Visitors Packing

If you're running a website or online business, your number... Read More

5 Easy Ways to Improve Your Website

When designing your website, remember to avoid useless and confusing... Read More

Tips For An Effective Website

A successful website is something that everyone venturing into the... Read More

Website Design Considerations

Q: Should I build and maintain my business Web site... Read More

Ten Tips For Your Web Site Home Page

1. Loading time:try to be below 20kbless number of imagesspecify... Read More

Converting Traffic into Sales

Making a successful online business can be a long and... Read More

Why You Want to Include an FAQ In Your Site

Congratulations! You've got a brand new site and it's doing... Read More

Hiring The Right Webmaster

The Questions You Should Be Asking ? The Answers You... Read More

Eight Website Pitfalls, and How to Avoid Them

Clutter: Too much noise, too much text, and too little... Read More

Make it Clear What Your Website is About

Just about every list of the "Top 10 Web Design... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

Cheap Website Design In Birmingham

Due to the large number of people offering website design... Read More

20 Tips to Creating a Profitable Website

As an online Entrepreneur you require a successful website.One that... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

Using Your Personal Website To Clinch That Job!

With an increasing number of employment portals emerging, it is... Read More

Facts You Should Know About Web Site Design and Search Engine Optimization

1. Web site File Structure / File NamingMost search engines... Read More

How to Design a Search Engine Friendly Web Site

Many web site designers don't design their sites for the... Read More

Click Here

See, works every time. Seriously now, for some reason people... Read More

To Flash, or Not to Flash

When considering whether or not to incorporate Flash into your... Read More

Website Design: Redecorate Your Web Site To Increase Sales

Getting traffic to your website is not the only factor... Read More

Do You Want To Save Time With Your Web Design?

It starts off simply; a few HTML pages, a few... Read More

Owning Your Own Web Site Is A Must

Owning your own website is a must if you are... Read More

Cool Web Design And Promotion Tips

This article gives free tips on how to find a... Read More

Welcoming Your Website Visitors

Imagine you're going on a blind date. You've heard wonderful... Read More

Choose & Use the Best Colors, The Psychology of Color

Are you using the best colors for your web site?... Read More

Creating a Favicon

Once, I attempted to create a favicon (the little graphic... Read More

How to Design Website Which Google Likes

Are you going to design or redesign new website or... Read More

Introduction To CGI Scripts

Using CGI scripts to add automation to your web site... Read More

Graphic Design Can Make or Break Your Web Site

We all want high impact graphics for our Web sites... Read More

Website Woes: Top Five Offenders

I see a lot of mistakes, but here are the... Read More