The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in a long process when starting an online internet business. You need traffic to your web site and the best way to get traffic is through incoming links from other sites.

Incoming links come in a variety of forms. Some rank higher in quality than others as far as the search engines are concerned. The major search engines, Google included will rank your site higher in their listings depending on the amount of quality incoming links you have from other sites. At the time of writing this article it appears that incoming links that do not require you to link back are of better quality than reciprocal linking which does require you to link back.

One of the ways to get quality incoming links to your site without linking back is to submit your site to as many directories as you can. The top 2 directories are Yahoo and the Open Directory Project. But there are literally hundreds more directories that you can submit your site to for free. You can find a few directories on my blog at the following link. http://www.bigmoolla.com/2005/03/submit-to-web-directories.html

Another way to get good quality incoming links without linking back is to use and take part in as many discussion groups and forums as you can. Make sure you us the signature feature and add a link to your website using your targeted keywords in the signature. Each time you post in a forum you will be leaving behind a link to your web site.

The next topic require a bit of work on your part but writing articles like this one can create hundreds if not thousands of incoming links to your web site. At the bottom of this article and all other articles that I write I leave a bio or about the author section. In this section I have links to my websites. I post these articles everywhere in article databases and e?mail it to newsletter publishers in the hopes that they will use my article in their newsletter and or web site. This is so popular right now that the pros are saying if you are not doing it you need to be. Writing articles is difficult at times but it's well worth the effort.

Next make sure you have a way for people to link back to you naturally. Place a link on your site somewhere that says link to us and include instructions on how they should link to you. If you have informative content and update it regularly, people will link to your site automatically.

Last but not least there is always reciprocal linking. Reciprocal links require a link back to the site that is linking to you and as I mentioned earlier these links do not carry as much weight as far as the search engines are concerned. But reciprocal links are still a very valuable advertising and search engine optimization technique that should not be ignored. There are a couple rules that one should follow when using reciprocal links. First make sure you have already added the link to the other site before you ask for a link back. And make sure your link page's have no more than 50 links per page.

When using any of the above linking strategies it is very important that you use your targeted key words in the link and not just your web site URL. The search engines read the text between the tags to determine what your site is all about. If your site is about green leopard frogs then you should use green leopard frogs in your title and between the tags.

Tom Worsley is a successful work from home Internet marketer and independent representative for Strong Future International (SFI), Owner and Webmaster for http://kawarthapublishing.com.

This article may be re-published on your site or in your newsletter as long as this resource box is included.

In The News:


pen paper and inkwell


cat break through


3 Fastest Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

Using Traffic Exchange Programs Part 2

(Continued from Using Traffic Exchange Programs Part 1)Hello again!In this... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

How to Build a Website that Get Free Traffic

How to get FREE traffic and vistors to your website... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More

Zero Cost Quality Traffic For Your Home Business

Do you know that you can promote your home business... Read More

How to Build Web Traffic Daily..

How to Build Web Traffic DailyI - Introduction II -... Read More

Why Traffic Touts and List Pushers Are Bad For Your Business

In this Article we look at the second competitive advantage... Read More

What Can Lots Of Content Do For Your Site?

Today there are so many web sites on the web,... Read More

Reciprocal Linking

Do not pay anyone or any service to submit your... Read More

Links to Success

Did you know that web linkage is responsible for a... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

Wacky Test Marketing: Part 3

Once again I used my wacky test marketing strategy to... Read More

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their... Read More

Does Traffic Exchange Programs Really Worth The Trouble?

It's been several months now since I've been promoting my... Read More

Cooperative Reciprocal Linking Networks - A Critical Analysis

Every webmaster who has personally tried promoting his or her... Read More

10 Mistakes to Avoid When Setting Up a Link Directory

When adding a link directory to a web site there... Read More

Is There Such A Thing As LAZY Way To TRAFFIC?

Nowadays there are just too many people trying to give... Read More

Utilize Those Traffic Exchanges.

I`ve had people come to me and say "Traffic Exchanges... Read More

The Only Traffic Secret Youll Ever Need For Your Home Based Business

So what is this all important secret? It can generate... Read More

The Hidden Traffic Strategy That Skyrockets Your Profits

If you agree that traffic is the true currency of... Read More

You Dont Have TIME to Sit and Wonder When The Traffic Will Come!

There is so incredibly MUCH you can do to successfully... Read More

Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product

Let me ask you a question. What is the most... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

Time-Proven Strategies That Increase Targeted Web Site Traffic For Free

Today Internet has over 36,000,000 web sites, and statistics says... Read More

5 Little Known Ways To Generate Free Traffic

Most people have the notion that generating traffic is a... Read More

Reciprocal Linking - A Business Partnership!

Link popularity is becoming the latest "in-thing" to get your... Read More

How To Generate Traffic Using Public Domain Works

A websites profitability depends solely on directing visitors to that... Read More

Increase Your Website Traffic in 10 Foolproof Steps

Increasing website traffic is certainly your goal if you have... Read More

7 Ways to Drive Traffic to your Website

If you sell products or services, chances are you have... Read More