How to Run a Successful Link Exchange Program

Link Exchanges are a very time consuming project. The time it takes to find the sites to exchange with, contact them and place a link on your page can seem like an eternity. The hardest part about link exchanges isn't the research, it's the waiting. This article will give you some tips to help speed response time to your requests.

"How long does it normally take?" you ask. The average wait can be 2 to 3 weeks, sometimes even longer. The reason for this is that many people operate their web site as a hobby or side business and may not be on top of their email. Keep these timeframes in mind before you judge the successfulness of a link campaign.

The first step is to find sites related to your web site that DO NOT have a large directory of links posted. You want to link to sites that have less than 100 links on their link page. Their Page Rank (PR) should be at least equal to yours. Higher is better, so always aim for the heavy hitters. Now, on to the business of saving you time.

Once you have located a site to contact, send a short but poignant email. If your email is too long, it may not be read. What should be in your email? First of all, your email should be personalized. Don't send the same email to dozens of people, send one at a time. This will help avoid being thought of as a spammer. The personalized touch shows you are serious and that the email was sent by a real person. Nothing says "this is of little importance to me" like a form letter, so avoid using them.

The letter should also include:

The HTML code to your text ad. This will make it easier for people to add your link to their site.

A link to your link page. This will make easier for whom ever you are requesting a link from to find your page.

Also, if they ask for you to link first, do so. If you have already been to their site (and certainly you should have if you are requesting a link), you will more than likely know if they want a good faith link up. The email you send them should have a confirmation that their link is up and that you are requesting a reciprocal link.

Once you make contact with the web site owner, how long will you wait? A week? Two weeks? Honestly, it may be a month before you see your link unless you show some persistence. It doesn't always depend on how often they do updates. I would contact them once a week after your initial inquiry after checking their site first. They may have placed a link up without notifying you.

So, in summary:

Spend time finding sites that will be an asset to your enterprise to save time by not corresponding with those that won't.

Succinct, personalized E-mails

Include all coding and links necessary to make it easy on the site you want to exchange with

Research their link policy ahead of time

Be persistent

Link exchanges are very time consuming. It takes patients and great recorded keeping to keep track of who has and has not added you. I do this with an excel spread sheet. It makes keeping track a lot easier to do. Especially, if you are doing large link campaigns.

Good luck.

For more information on SEO visit http://mr-seo.blogspot.com Or, http://mrseonewz.blogspot.com/ for the latest on SEO news. For a free web site evaluation visit http://www.mr-seo.com

---

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their... Read More

Linking Your Website To Others Around The World

Finding quality traffic though effective website promotions is the number... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

A Beginners Guide to Exchanging Links

Reciprocal linking is an effective, free way to get more... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

Alexa: Why You Should be Using the Toolbar

Why on earth would anyone want to install a piece... Read More

Expand your Website to Improve Traffic

One problem with websites is that they often go neglected... Read More

How To Generate Loads Of Free Traffic To Your Website

One of the most popular ways to generate free traffic... Read More

Jump-start Your Link Building (without Getting Sandboxed)

Link popularity has been written about ad nauseum, but most... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

More of What You Need to Know About Your Website Traffic is Contained in 3 Other Key Stats

Their is an old Saying it goes something like this... Read More

8 Ways To Get People To Visit Your Web Site Again and Again

Getting visitors to your web site is not one of... Read More

7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet

I am not a web designer or search engine optimizer,... Read More

Secrets to Free Website Traffic

You have just uploaded your web-site and it looks great!You... Read More

3 Fastest Ways To Get Traffic To Any Website

After all the debate over website design, shopping carts and... Read More

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More

Aim At The Bullseye And Your Online Home Business Will Prosper

Traffic is one thing, but targeted traffic is everything.You have... Read More

How To Start A Linking Campaign

Getting links to a new website, without Google page rank,... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

Planning For Your Websites Future- Get Search Engine Traffic

Five tips to effectively schedule your content.In order to get... Read More

7 Ways to Drive Traffic to your Website

If you sell products or services, chances are you have... Read More

How to Draw Traffic to Your Website - More Steps

Web site traffic refers to the number of times your... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

Are You Guilty of Stinkin? Linkin? Thinkin??

Do you know what kind of sites are suitable link... Read More

5 Ways to Get More Traffic to Your Site

One thing you can never have too much of online... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Many top gurus promoted mini-sites as the cheapest and easiest... Read More

7 Things You Must Do If You Want To Increase Your Traffic

Gary Halbert once said that the ONLY advantage he wanted... Read More

A 4-Step System for Uncovering Hot Niche Markets

Whether you are an affiliate marketer, a website designer or... Read More