Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition. Boundless opportunities and countless positive effects on your business await you when you take advantage of the guerilla- marketing concept.

Guerilla Marketing is defined as unconventional marketing designed for low budgets and maximum impact. Guerilla marketing gets you and your company in front of future customers in the places that they frequent. Customers today are bombarded with traditional advertising and have become resistant and unaffected by it. Meaning: it is time to change the way you market.

Guerilla marketing works when complimentary businesses agree to come together and take a cooperative approach to marketing their businesses. There are synergies between companies who serve a similar customer base. Identifying these synergies and getting to know one another's business are the first steps towards creating a lasting guerilla marketing relationship.

The possibilities are as vast as your imagination. Here are four guerilla- marketing techniques that you can use to generate more traffic next week:

1. Thank-You Take-A-Way Packets

A thank-you take-a-way packet enhances your sale, helps validate the customer's purchase, and provides a valuable service to your customers while simultaneously thanks them for being your customer.

The key to the take-a-way packet is to have something that is high quality and feels like a thank-you gift. It should, by no means, represent a selling piece.

The thank-you take-a-way packet will vary depending on your type of business. For a high-end retail location we suggest using a small folder about the size of a half sheet of paper. On the outside of the folder should be an effective and professional design with the words "Thank You." Inside the folder should contain all the relevant paperwork associated with their purchase as well as all necessary information to make sure that their after purchase experience is pleasant and well informed. This information should go on one side of the folder only.

The other side of the folder is where you will put your pieces of value. Pieces of value can include anything that your customer will enjoy receiving. Successful examples include, a free appetizer at a local restaurant, free dry cleaning, a small book on a topic relevant to their purchase, or a small ad-specialty item from a complimentary business. The pieces of value will differ depending on the type of business that you are in. Use your imagination and have fun with it.

These thank-you packets work because every company that is represented in your packet will reciprocate by including your piece of value in their packet. Therefore, you are quadrupling your exposure to customers from complimentary businesses in exchange for giving your customers something that they perceive as a gift.

2. Website Co-Branding

When you have a strong guerilla partner network, you can use a similar approach with your website. The group of businesses can link their websites together in a way that 'provides value first'. Providing value first means that the link needs to be positioned in a way that is more than an advertisement.

A good cooperative link on a website is more than just an advertisement. It must be something that would interest a customer. Examples include interesting tips, suggestions, or examples of how the customer can enhance their experience. For example, having an interior designer and a realtor provide design tips could add value and augment the experience of buying a new home.

3. Lunch and Learns

Whether you are a financial planner, a realtor, or a fitness expert, you have valuable information that people would love to hear about. When you provide value first and you provide value without expectation of something in return, a return is exactly what you will get.

Office buildings love food -- especially free food. The lunch-and-learn program is a guerilla marketing strategy that has been proven successful. The lunch and learn program is an educational lunch program for an office that would be sponsored by you or your company. The office personnel would gather and eat lunch while listening to your talk on something both valuable and interesting. Do not try to sell them anything; this should be treated as an opportunity to share valuable information that they can use.

The best contact to set up these lunches is the office manager. Most times the office will provide the lunch and you will provide the talk. If they do not provide lunch, you will be able to negotiate for a local restaurant to provide the lunch for free in exchange for some signage on the lunch table and their information in your packet that will accompany your presentation.

Topics will naturally vary depending on your profession. If you are a financial planner you can give a talk on "10 things you can do now to guarantee financial security," "investing tips for the non-investor," or anything else that is both creative and interesting. After the mini seminar, ask "If anyone would like to hear more about (topic), just drop your business card in the basket at the front." You can also have a mini- book prepared on the subject and offer to send it free to anyone who is interested. You will leave with an established reputation in the field as well as a small stack of qualified leads with whom you have already established rapport and credibility.

4. Be A Guest Columnist In A Newsletter

There are networking organization newsletters, non-profit newsletters, and internal company newsletters. These newsletters are always looking for guest columnists that will provide a relevant and an interesting article.

This technique is similar to the concept of the lunch and learns. Seek out these newsletters and offer to write a column. When they run your column, you will provide valuable and interesting information. By doing so you will be getting your name out into the community as an expert in your field. By having a brief bio at the end of the column, the readers who have an interest will have the information necessary to contact you for further information. You may even direct them to your website to download a small mini-book on the topic where you will capture their information for proper follow up.

The different types of guerilla marketing are endless and are only limited by your imagination and willingness to get out in front of people. Guerilla Marketing is incredibly effective because the rapport that the partner business has already established with their customer is transferred to you and your company. When you successfully implement guerilla marketing into your marketing plan, then your cost per lead will be significantly reduced while the quality of your traffic will dramatically increase.

To join Tom Richard's weekly ezine, Sales Muscle; click on https://app.quicksizzle.com/survey.aspx?sfi d=7796 and you can visit his website at http://www.tomrichard.com

---

Guidelines To A Successful Link Exchange Program

Webmasters look for ways to get a higher ranking with... Read More

How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Many top gurus promoted mini-sites as the cheapest and easiest... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More

Reciprocal Linking Techniques

Building a successful web site is a process that works... Read More

Skyrocket Website Traffic With OPT

If you are looking for an immediate increase in your... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your... Read More

10 Ways to Increase Your Website?s Traffic

1. Trade links with other websites. Websites that are related... Read More

How to Keep Your Listings From Dropping Out of Sight

As a home business, one of the ways you probably... Read More

7 Tips for Using Your FAQ Pages to Generate Free Traffic

FAQ pages are an often overlooked way to generate free... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

How To Appear in Googles Local Search Results

Google doesn't only exist at http://google.com/ - Google also has... Read More

How to Develop Back Links

There are no hidden secrets on how to rank high... Read More

Build Your Inbound Site Links Without Requesting Reciprocal Links

A funny thing happened to me three months ago. I... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to... Read More

A 4-Step System for Uncovering Hot Niche Markets

Whether you are an affiliate marketer, a website designer or... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

How to Approach Potential Link Exchange Partners

Exchanging links can be a great way to build relations... Read More

Link Popularity for a Successful Website: How (Not) to Go About Getting It

A classic way of getting seen and noticed on the... Read More

How to Drive Traffic to Your Website

Everyone wants to know the big secret to driving traffic... Read More

Inter-Linking Articles Strategy ? What You Need to Know

Webmasters have so much information available to them on the... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

Reciprocal Links: Look Before You Link

A reciprocal link is when a web site links to... Read More

Targeted Traffic to Your Mini-Site

Generating traffic for your mini-sites is the challenge.Search engines look... Read More

How To Get Repeat Visitors To Your Site

When you have a website online it is important for... Read More

Free Traffic Course - Day 8

If you have any experience of work with your web... Read More

What Can Lots Of Content Do For Your Site?

Today there are so many web sites on the web,... Read More

How to Easily Turn Free Content into Traffic or Cash Fast

I bet you already knew this.The two largest problems that... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

Drive HUGE Amounts of Traffic to Your Website for FREE

Would you like to get in on one the Internet's... Read More

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest

Getting links to your website all over the Internet is... Read More

The Importance Of Incoming Links And Reciprocal Links

Building a web site is only the first step in... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More