My Top 12 Web Site Marketing Strategies - Part 1

If you don't create a successful strategy for marketing your web site, you can't build a profitable online business. It's therefore imperative to drive thousands of visitors to your web site, then convert them to paying customers.

How do you accomplish this?

Use several marketing strategies

Don't put all your eggs into one basket by only employing one marketing strategy. You could see evidence of this during the latest Google update in which many commercial web sites which once had top rankings, dropped out of existence, thus instantly losing sales.

By creating more than one strategy to market your web site, you can soon see which one works the best by attracting the most visitors.

Market with consistency

Set up a clear daily, weekly, monthly and yearly marketing plan for your web site and stick to it. It is the lifeblood of your business.

Test marketing

Continually test all your web site marketing strategies to see which one works the best. Eliminate those that are not profitable.

12 successful marketing strategies:

Search engine optimization

Here are the locations where you should include your most important keywords or keyword phrases:

1. Meta tags (invisible)
Title tag
Description tag
Keyword tag
Alt tag

2. Page content (visible) - Weave your best keywords throughout the content of your pages. Focus on the first 250 words on your page and only use one to three keyword phrases per page of content. Include keywords in your H1 tag (main title) and H2, H3 tags (subheadings) as well as the hyperlinks in your site or and in outgoing links.

Search engines and directories

3. Submit to major search engines - Google is currently the main search engine to get listed in. If you get listed there, you will also get listed in AOL, Netscape, and Yahoo and it's still free. This may change in the near future as the competition heats up. Other free listings also include directories such as ODP. Do a search on Google to seek out your niche directories ie for sunglasses, look for sunglass directories.

Here are the other search engines to submit to:
http://www.searchenginewatch.com/links/article.php/2156221

4. Pay per click (PPC) search engines - if you wish to generate traffic to your web site immediately, set up a Google Adwords or Overture campaign.

http://payperclicksearchengines.com

Email Marketing

5. Create a newsletter - most folks don't buy from you immediately but need to be contacted several times to put them in the buying mood. Place a subscription box on every page of your web site. Send out your newsletter every two weeks to keep in touch with your subscribers. Be sure to include original content (not rehashed content) along with new products you wish to introduce to them.

6. Email Course or tutorial - set up an autoresponder that will deliver quality information over a period of seven days. This means you have multiple chances of contacting your visitor and promote your product or service at the same time.

Please read Part 2 of this article to receive the other 6 Web Site Marketing Strategies.

Herman Drost is the author of the popular ebook: 101 Highly Effective Strategies to Promote Your Web Site Subscribe to his "Marketing Tips" newsletter for more original articles at: subscribe@isitebuild.com. You can read more of his in-depth articles at: http://www.isitebuild.com/articles

---

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

The Basics of Asking for a Reciprocal Link

Asking another webmaster for a reciprocal link is standard practice... Read More

Link Popularity for a Successful Website: How (Not) to Go About Getting It

A classic way of getting seen and noticed on the... Read More

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

A Million Visitors

Recently I came across a web site with the heading... Read More

Use Free Articles To Create High Quality Backlinks Part I

Nowadays, we have created numerous methods so as to bring... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

Utilize Those Traffic Exchanges.

I`ve had people come to me and say "Traffic Exchanges... Read More

Web Traffic Wonder: Are You Using This Free List Building Tool?

Yes, if need more web traffic, this free list building... Read More

Link Popularity and Your Add URL Page

With all the buzz going on about the importance of... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More

Greetings! From the Island Outlaw:

I just had to get into the fray! I'm new... Read More

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking

There's a stiff wind blowing in a new direction on... Read More

How To Get At Least 50 Visitors A Day Free

How To Get At Least 50 Visitors A Day Free!Every... Read More

Professional Traffic Building Tips

Let's face it; the Internet is cluttered with all sorts... Read More

Using a Link Stategy to Promote Your Website

One of the most important steps you can take in... Read More

How to Build a Website that Get Free Traffic

How to get FREE traffic and vistors to your website... Read More

The Best Website Traffic Sources

You have to search a lot to find what is... Read More

Social Bookmarking Traffic Results

The results of the social bookmarking experiment I have been... Read More

Jump-start Your Link Building (without Getting Sandboxed)

Link popularity has been written about ad nauseum, but most... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

Free Traffic Course - Day 9

Though each web site is different, it is possible to... Read More

Turn One-Time Hits Into Repeat Visitors

Every website owner faces the same challenge: How to get... Read More

How To Drive Traffic To Your Website

How can you have effective results in major search engines?... Read More

Generating Website Traffic with Sub-domains

Sub-domains are websites that are located within a directory of... Read More

Are Manual Surf Exchange a Dying Breed ?

3 years ago when I started trying to make money... Read More

Website Traffic: 10 Mind Busting Secrets To Gain More Orders

Do you want to generate more orders at your website?Here... Read More

Trafffic Equal Sales?

Everything being equal, more traffic to your website translates into... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

About Google PageRank

PageRank (PR) is Google's way of measuring the quality and... Read More

Generating More Traffic to Your Website

Are you looking for an effective way to generate more... Read More

3 Ways To Get More Website Traffic That Buys

Who else wants traffic that buys? I for sure do,... Read More