How to Quickly Gain Traffic to Your New Web Site

Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of web site visitors that read your ad?

Have you poured money into driving traffic to your web site, only to have no one buying your product?

Maybe you have seen the ads, "Get 10,000 visitors to your site, for only $20" . Wow, you think, that's a great bargain, I'll go for it. The result ? 10 people visiting your site and no one buying. What's the problem? You have not effectively targeted your customers. Your field of customers is too large. Most of them are not interested in your product. You need to zero in on the person that wants, needs and thirsts for your product.

How do I find my targeted customers?

1. Place yourself in your customers shoes. There's an Indian saying that goes something like:

"You must walk a mile in my shoes, before you can understand me".

For example, if I am selling a weight loss product, I would not be targeting skinny people, but targeting those that are overweight.

2. Make a thumb nail sketch of this person

Who is your customer?

What are her wants, needs and desires?

Try to understand how they think. Understanding what problems they have, will give you a clearer idea of what

to offer them.

For example, let's make a sketch of a typical overweight person:

30-50 years old
Out of shape
Probably married with children
Under a lot of pressure, tight for time, stressed
Looking for ways to improve health and wealth
Lack of self esteem

3. Develop a product that addresses one or more of their needs. Always refer back to your thumbnail sketch as you write for your site. Elaborate on the points that fit your product and what it delivers. As you start writing, new ideas will naturally emerge, but always keep them focused on your targeted customer so you won't go off the track of what your customer wants.

Based on the profile I outlined above, you may sell them products that help them lose weight, improve their health, look good, spend more time with their children and get wealthy.

4. Write your copy to sell - when you write the copy for your site, always stress the benefits. Develop a theme for your site that focuses on this benefit and don't stray from it. for more indepth information on this topic, read my article:

"How to Get Listed in the Search Engines ? Developing a Theme-Based Site"
(www.isitebuild.com/searchengine.htm)

5. Make sure each page sells. - each page should emphasize the benefits in the headline, to pull the reader into the contents of your page. It should ask the question:

What's in it for me?

Why should I spend my precious time reading this page?

6. Write as if you were talking to your friend - your copy should be conversational, friendly and personal, as if you are sitting next to the person. Write from the viewpoint of what your customer wants to buy, not what you want to sell.

7. Deliver the contents in a clear, crisp way - be careful not to stray from the central purpose of what you promised in the headline. Make sure your customer wants to click through to the next page or your order page. Don't be afraid of clearly stating the price of your product.

Clearly identifying your customers and writing copy tailored to solving your customers problems, places them in a buying mood. Converting these visitors into buyers should now increase the amount of sales from your web site.

Herman Drost is the Certified Internet Webmaster (CIW) owner and author of http://www.iSiteBuild.com Affordable Web Site Design and Web Hosting. Subscribe to his "Marketing Tips" newsletter for more original articles - mailto:subscribe@isitebuild.com - Read more of his in-depth articles at: http://www.isitebuild.com/articles

---

The Rewards Of Being A Good Consumer

Start building an interstate highway to your website. You're going... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Top Tips for Requesting a Reciprocal Link

While most webmasters agree that reciprocal linking is a very... Read More

What is all the Buzz about LinkedIn and Does It Work?

Have you received invitations to join an online networking website?... Read More

5 Illustrious Strategies To Explode Your Web Site Traffic

Are you spending hundreds of dollars on advertising campaigns, only... Read More

How to Build a Website that Get Free Traffic

How to get FREE traffic and vistors to your website... Read More

Common Sense Link Exchange

Creating a simple links page to exchange links for the... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

How to Increase Link Popularity

Link Popularity refers to the number of links coming from... Read More

8 Steps for Getting Free Traffic to Your Website

Want to Make Free Money on the Internet?One of the... Read More

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website... Read More

Link Exchanges

Should link exchanges be used? What are link exchanges? Do... Read More

Your Traffic Building Checklist: 15 Ways to Get More Visitors Who Are Ready to Buy (Part 2)

>When many of my clients first come to me for... Read More

The Do?s and Don?ts of Directory Submission

If you own a business online, would like to increase... Read More

Why Getting More Traffic is the Biggest Mistake Web Owners Make

Want to know the #1 misconception among Internet marketers and... Read More

How to Get Traffic

The future of online business rest in one word: traffic.... Read More

Why Resources Added to a Web site Increase Revenue!

There are literally billions of Web sites online now offering... Read More

How to Easily Turn Free Content into Traffic or Cash Fast

I bet you already knew this.The two largest problems that... Read More

Web Site Marketing: Discover 10 Sneaky Ways To Prolong Your Visitors Stay At Your Website

The longer your website visitors stay, the more they will... Read More

Ethical Link Exchange, You be the Judge

Webmasters understand that quality and relevant inbound links can increase... Read More

Get More Customers ? With Less Work!

A lot of website owners work tirelessly at increasing their... Read More

Reasons Why You Should Have A Weblogger Installed On Your Web Site

I don't know about you, but when I built my... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to... Read More

How To Increase Your Website Traffic With Zero Cost

How to increase your website traffic with zero cost'. It's... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

Got Traffic?

Here's what your website must have to get lots of... Read More

Is Your Site Hungry For Traffic?

For the past few years, I've been stashed away in... Read More

How to Get Great Organic Search Engine Listings

All too often I find site owners are confused (or... Read More

Where Do You Get Quality Content?

There are three main sources for you to get the... Read More

How To Get Web Site Traffic

Web site traffic is essential to having a thriving online... Read More

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

You may have heard many times, that getting the e-mail... Read More

How to Generate Traffic on a Zero Budget

One of the most popular ways to generate free traffic... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More