Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs real punching power.

This is the second in a series of three articles showing you how to find a suitable linking strategy for your website and put it to work for you.

Link strategy number one: The Front Page Link Swap.

The most important page on your site is naturally the home page and as this is the page that is most often pointed to by internal and external links this is the page that carries the most "linking power". This is more usually called "page rank" (Google) or "Yahoo Web rank" (Yahoo).

Important note: If you are promoting an e-book, guide, tutorial or you are using a similar marketing technique then you should make your links come back to the promotional page and not your home page. As this is the page that you will want to go out and compete for you in the search engines.

The way that linking algorithms is of course a closely guarded secret, however it's known that the more links that you have on a page the less "linking power" is assigned to each link on the page. Thus a links page with 75 links on it is going to give little benefit in link boost and also a small amount of traffic, it is after all competing with 74 other links.

This is where the front page link swap is such a powerful strategy.

By swapping a link from your homepage with a link from another site of equal or greater linking power you are getting a far bigger return in terms of both the link value and traffic than you would for exchanging links on a buried links page.

The downside is that to find willing and co operative webmasters to do the exchange is very time consuming.

Just as you would in your regular business dealings you should make time to seek out potential front page link swap partners. The traffic rewards will really pay dividends.

Link strategy number two. The One Way Directory Link.

As the power of the link goes up as more and more search engines use it as a method of ranking sites so directories are cashing in on a charge to be listed. What was once a free resource has now become an expensive link gathering exercise.

Still the most important free directory entry is http://www.dmoz.org but these days the waiting list seems to be forever. Seek out directories and place your links at every opportunity. Industry portals are a great linking source.

Link strategy number three. The Strategic Article Link.

This type of link packs the biggest punch of all.

Writing an article on your favourite subject can give you many benefits not least in credibility and giving you recognition as an authority on your chosen subject. It is by far the best way of gaining links and traffic to your site.

The technique is to write an article of five to six hundred words on a subject that you are knowledgeable about. Get several of your trusted friends to proof read and contribute and then refine it into a readable style.

Remember that writing for the web is totally different than writing for other media types. Surfing is a solitary experience for most and it's important that you capture your reader's attention and imagination.

For this type of article don't worry about stuffing it with keywords in your page title and headings, you are not writing for search engines. The aim is to make a highly readable piece that will be distributed throughout all of the websites related to your subject matter in your industry.

So you can't write? It's well worth your while to hunt around and find a good copywriter that you can work with. The return on investment is 1000 times what you would ever get from advertising in your local rag.

About The Author

Tony Cooper is the Internet Marketing manager at http://www.keywordmarketing.com Building web sites that achieve tangible and accountable results.

tony@keywordmarketing.com

---

No Follow Illustrates Need For Good Linking Plan

The blog explosion created a great opportunity for savvy marketers--they... Read More

Attracting Traffic with Banner Ads

Internet is an ever evolving business platform. Doing business on... Read More

Free Traffic Course - Day 5

Online statistics shows that about 10% from online visitors make... Read More

Get More Web Site Traffic From Search Engines

Considering all of the money you spend on promotion and... Read More

Driving Qualified Traffic Using Directories

Some education is essential to enlighten you about this form... Read More

Linking is Queen

If content is king, then linking is the queen that... Read More

Linking for Traffic: The Shift from Link Directories to Hyper-Targeted Linking

There's a stiff wind blowing in a new direction on... Read More

Guidelines To A Successful Link Exchange Program

Webmasters look for ways to get a higher ranking with... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

Power Packed Linking Strategies - Part Three

This is the third in a series of three articles... Read More

12 Free Ways to Cause Traffic at Your Site

There are many easy ways to get your name out... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

Do You Need to Marry The Daughter?

For the sake of this article let's forget about search... Read More

How to Get Non Reciprocal Links

In this article we will look at how to get... Read More

How To Get Repeat Visitors To Your Site

When you have a website online it is important for... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

The Link Factor

There are many different approaches and techniques required when optimising... Read More

A Tip for Finding Willing, Quality Links

Google might not dominate the search engine world like it... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

Get More Visitors to your Website using Free Traffic Exchanges

Trying to get traffic to your new website or to... Read More

To Create a Perpetual Traffic Generator

What runs through your mind when you hear that ezine... Read More

How To Build Trust and Sell More Products!

If the headline is what gets them there, then it's... Read More

Link Building That Makes Sense: Who To Link To

When you are building links to increase your link popularity,... Read More

Reciprocal Link Exchange Rampup - Winning the Link Popularity Contest

Getting links to your website all over the Internet is... Read More

Create Top Sites To Increase Your Traffic

You have a website, beautiful in design and unique in... Read More

Link To Get Traffic - Not Search Engine Rankings!

There have been a lot of changes on the web... Read More

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs... Read More

How to Exchange Links With Other Sites

As a result of search engine changes, linking with other... Read More

Buying Links for Free Traffic - Is it Worth the Price?

The debate rages on forums all over the internet-should one... Read More

Free Web Site Traffic - 10 Ways

How many ways can you get free web site traffic?... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

Does Traffic Exchange Programs Really Worth The Trouble?

It's been several months now since I've been promoting my... Read More

Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects... Read More