Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of nowhere, the "If you build it they will come" principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let's begin with Satellite TV.

Satellite TV: Halfway out with the old and partway in with the new

Advertising on satellite or cable TV is certainly not an old approach, but the concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of the sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let's say you sell discount fishing supplies online ? you can be sure that the viewers watching your spot on the Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don't throw out TV advertising as an option; compare prices and see if you can make it work for you.

Optimize Your Website for Search Engines

Online advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on the first page of Google or Yahoo whenever someone searches for the keywords that describe your company. The best part is, besides the time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.

What if each customer only cost 10 cents?

Pay-per-click marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your ad and clicks on it, you pay Google 10 cents, or however much you are bidding. The top spot usually goes to the highest bidder. That means that in as little as 20 minutes, your online TV equipment store could appear at the top of the list when someone searches for "Satellite TV" in Yahoo. This is a cost-effective method that has been proven in the past to drive targeted traffic to Websites.

Everybody loves getting a letter?

Even in the day and age of satellite TV and radio, cell phones small than credit cards, and truckloads of information traveling through the Internet each day, you should not discount the effectiveness of mailing a postcard or advertisement through "Snail Mail." Compared to the targeted advertising of pay-per-click and search engine optimization, mailings may seem like a waste of money and time. But besides potential clients and customers you may acquire from the postcards, you also receive intangible benefits that are worth considering. A professional advertisement will do wonders in increasing your name recognition of the community among which you intend to do business. Name recognition is important for viral marketing techniques which rely heavily on word-of-mouth. This method is perhaps most effective for those home businesses that work within a limited geographic area.

So, do you want to go out this Friday?

Consider establishing working partnerships with complementary small businesses like yourself. If you sell picture frames, get together with a local photographer and create an alliance that both of you can benefit from. Even something as simple as putting each other's business cards in an accessible place can help create business for you that you don't already have.

Owning a home or small business is hard ? making your home business succeed demands even more of you. The market favors proactive business owners who know who their target customers are and who do what it takes to bring them in. Using a hybrid marketing approach of new and old techniques can allow you to reach customers just waiting to do business with you.

Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information about ordering satelite tv, check out I-Satellite.

In The News:


pen paper and inkwell


cat break through


Sales Marketing: Secrets To Using Cross Promotion To Increase Your Business For Maximum Profits

What is cross promotion?Cross promoting is when two or more... Read More

Keyword Articles: Use Magical Keywords in Your Articles and Get Lots of Traffic

You get a flash of inspiration and an interesting topic... Read More

How to Cheat Traffic Exchanges

There are many ways to cheat traffic exchanges and generate... Read More

How to Drive Traffic to Your Website with Traffic Exchanges

The number one problem new website owners have is, "How... Read More

How to Drive Traffic to Your Website

Everyone wants to know the big secret to driving traffic... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

How to Increase Web Site Visitors For Relevant Terms Using Your Less Relevant Listings

Completely by accident and through no effort of my own,... Read More

5 Tips For Increased Website Traffic

There are lots of ways to get traffic to your... Read More

How To Fire Up Your Link Popularity

When I first started out in Internet marketing, reciprocal linking... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors?... Read More

My Kind Of Targeted Traffic, Cheap

There are two types of tools I sometime use to... Read More

7 Top Ways to Avoid Link Theft

If you have a link directory on a website, how... Read More

Link Popularity and Your Add URL Page

With all the buzz going on about the importance of... Read More

Power Packed Linking Strategies - Part Two

The keyword marketing guide to a linking strategy that packs... Read More

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

Link Exchange Primer

An Introduction to Link ExchangeInitially, when the internet was in... Read More

My Top 12 Web Site Marketing Strategies - Part 2

Part 27. Ezine Ads - create an ad for your... Read More

How to Develop Back Links

There are no hidden secrets on how to rank high... Read More

No Cost Ways To Increase Your Web Site Traffic Promotion

Web site traffic promotion is crucial in today's Internet world.... Read More

Triple Your Traffic with Top Keyword Strategies

Although the topic of keyword strategy and selection may appear... Read More

Linking Strategies That Bring Results

Website link popularity is used to indicate how many other... Read More

7 Steps To A Powerful, Useful Reciprocal Links Directory

The ProblemNo matter how good your product or service is,... Read More

The Best Traffic Secret I Ever Learned

If you could get high quality traffic that would grow... Read More

Links to Success

Did you know that web linkage is responsible for a... Read More

Costly Link Exchange Mistakes and How to Avoid Them

When you are trying to promote your website, you want... Read More

13 Steps to Increasing Your Link Luck

Link development can be an absolute nightmare. It takes up... Read More

Keyword is the king in the Kingdom of Search Engines Optimization world

Digital Economy : What Is e-Marketing : Internet Search Engines... Read More

Guerilla Marketing: 4 Ways To Generate More Traffic Next Week

You can create more traffic for you and your business... Read More

10 Ways to Increase Traffic to Your Website

Ever since the time websites became new to the World... Read More

Getting Free Viral Traffic Using Automated Visitor Referral Systems

Would you like to get unlimited viral traffic to your... Read More

How to Quickly Gain Traffic to Your New Web Site

Have you spent a lot of money on advertising with... Read More

Back Door Google via Overture

The importance of link popularity is widely known and many... Read More

Web Site Monitoring Is A Global Necessity

Bill Huang sits down at his computer. As he connects... Read More