Satellite TV, Google, and a Stamp

Unless you're building a baseball diamond in the middle of nowhere, the "If you build it they will come" principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let's begin with Satellite TV.

Satellite TV: Halfway out with the old and partway in with the new

Advertising on satellite or cable TV is certainly not an old approach, but the concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of the sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let's say you sell discount fishing supplies online ? you can be sure that the viewers watching your spot on the Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don't throw out TV advertising as an option; compare prices and see if you can make it work for you.

Optimize Your Website for Search Engines

Online advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on the first page of Google or Yahoo whenever someone searches for the keywords that describe your company. The best part is, besides the time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.

What if each customer only cost 10 cents?

Pay-per-click marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your ad and clicks on it, you pay Google 10 cents, or however much you are bidding. The top spot usually goes to the highest bidder. That means that in as little as 20 minutes, your online TV equipment store could appear at the top of the list when someone searches for "Satellite TV" in Yahoo. This is a cost-effective method that has been proven in the past to drive targeted traffic to Websites.

Everybody loves getting a letter?

Even in the day and age of satellite TV and radio, cell phones small than credit cards, and truckloads of information traveling through the Internet each day, you should not discount the effectiveness of mailing a postcard or advertisement through "Snail Mail." Compared to the targeted advertising of pay-per-click and search engine optimization, mailings may seem like a waste of money and time. But besides potential clients and customers you may acquire from the postcards, you also receive intangible benefits that are worth considering. A professional advertisement will do wonders in increasing your name recognition of the community among which you intend to do business. Name recognition is important for viral marketing techniques which rely heavily on word-of-mouth. This method is perhaps most effective for those home businesses that work within a limited geographic area.

So, do you want to go out this Friday?

Consider establishing working partnerships with complementary small businesses like yourself. If you sell picture frames, get together with a local photographer and create an alliance that both of you can benefit from. Even something as simple as putting each other's business cards in an accessible place can help create business for you that you don't already have.

Owning a home or small business is hard ? making your home business succeed demands even more of you. The market favors proactive business owners who know who their target customers are and who do what it takes to bring them in. Using a hybrid marketing approach of new and old techniques can allow you to reach customers just waiting to do business with you.

Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information about ordering satelite tv, check out I-Satellite.

---

7 Steps To A Powerful, Useful Reciprocal Links Directory

The ProblemNo matter how good your product or service is,... Read More

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?

Overview:Many leading search engines and b2b web sites offering online... Read More

Traffic Building - Understanding the Basics

So, you've spent hundreds of thousands on a state-of-the-art website.... Read More

7 Top Ways to Avoid Link Theft

If you have a link directory on a website, how... Read More

10 Tips to Avoid Getting Ripped Off by Web Traffic Experts

If you are looking at ways to increase traffic to... Read More

How To Start A Linking Campaign

Getting links to a new website, without Google page rank,... Read More

Step Into My Parlour? Easy Ways To Entice The Right People To Your Website

Though traditional marketing methods cannot be ignored, having a website... Read More

Link Swapping - There IS A Better Way

Do you ever wonder what the point is in spending... Read More

Site Link Popularity (Site Poularity)

Just imagine ... your website having high PageRank and a... Read More

Link Exchange Program: Get Started Building Your Link Popularity!

Every website needs a link exchange program. Every week, set... Read More

Yahoo Drops Google: How To Flood Your Site With Traffic In The Next 48 Hours

It official Yahoo has dropped Google and will be using... Read More

If You Dont Like The Weather...Just Wait For 10 Minutes

This old saying which addresses the variability of the weather... Read More

Increase Online Traffic with Directory Listings

Some of the best advertising available online would be getting... Read More

The Traffic Generation Breakthrough That Will Blow Your Mind

Does anyone really enjoy the tedium of spending hours upon... Read More

Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go... Read More

Link Exhanges - Gaining Link Popularity

Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More

Reciprocal Linking

Reciprocal linking is considered by many people the most effective... Read More

How To Triple Your Banner Click-Through-Rates

Have you noticed that your banner ads rarely get clicked... Read More

Youre Not Linking, TheyNe Cot coming!

Large companies tend to spend huge amount of money on... Read More

7 Simple Ways Of Driving Traffic To Your Site Using One E-Published Tips Booklet

I am not a web designer or search engine optimizer,... Read More

How to Increase Web Site Traffic in Three Steps

To increase web site traffic, you first need determination, a... Read More

Deep Linking Strategy for Content Sites

Linking - what a mess if you don't know what's... Read More

Get Traffic Soon and Surge Ahead or Youll Get Lost in the Internet Wilderness.

Getting Traffic or more precisely Targeted Traffic to your website... Read More

Build Links, Build Business

Increasing your online business hinges on your ability to optimize... Read More

Are You Down With OPP? Get High Rankings with Other Peoples Popularity

There are many "offsite" promotion tactics that work well to... Read More

Its Not The Opt-In List That Brings Success, Its Peoples Desire For Your Product

Let me ask you a question. What is the most... Read More

Part 2 - Do Not Ever Link to a Site Without Doing This First!

Writing LinksIn the first part of this article we learned... Read More

How to Build a Website that Get Free Traffic

How to get FREE traffic and vistors to your website... Read More

Reciprocal Linking

Ideally you don't want to be in the position of... Read More

A Million Visitors

Recently I came across a web site with the heading... Read More

Link Popularity for a Successful Website: How (Not) to Go About Getting It

A classic way of getting seen and noticed on the... Read More

Ultimately Increase Your Traffic & Profits

By doing one thing solve other people's problems.That's it this... Read More

15 Link Exchange Tips

Establishing inbound links through reciprocal link exchanges is a very... Read More