Unless you're building a baseball diamond in the middle of nowhere, the "If you build it they will come" principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let's begin with Satellite TV.
Advertising on satellite or cable TV is certainly not an old approach, but the concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of the sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let's say you sell discount fishing supplies online ? you can be sure that the viewers watching your spot on the Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don't throw out TV advertising as an option; compare prices and see if you can make it work for you.
Online advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on the first page of Google or Yahoo whenever someone searches for the keywords that describe your company. The best part is, besides the time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.
Pay-per-click marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your ad and clicks on it, you pay Google 10 cents, or however much you are bidding. The top spot usually goes to the highest bidder. That means that in as little as 20 minutes, your online TV equipment store could appear at the top of the list when someone searches for "Satellite TV" in Yahoo. This is a cost-effective method that has been proven in the past to drive targeted traffic to Websites.
Even in the day and age of satellite TV and radio, cell phones small than credit cards, and truckloads of information traveling through the Internet each day, you should not discount the effectiveness of mailing a postcard or advertisement through "Snail Mail." Compared to the targeted advertising of pay-per-click and search engine optimization, mailings may seem like a waste of money and time. But besides potential clients and customers you may acquire from the postcards, you also receive intangible benefits that are worth considering. A professional advertisement will do wonders in increasing your name recognition of the community among which you intend to do business. Name recognition is important for viral marketing techniques which rely heavily on word-of-mouth. This method is perhaps most effective for those home businesses that work within a limited geographic area.
Consider establishing working partnerships with complementary small businesses like yourself. If you sell picture frames, get together with a local photographer and create an alliance that both of you can benefit from. Even something as simple as putting each other's business cards in an accessible place can help create business for you that you don't already have.
Owning a home or small business is hard ? making your home business succeed demands even more of you. The market favors proactive business owners who know who their target customers are and who do what it takes to bring them in. Using a hybrid marketing approach of new and old techniques can allow you to reach customers just waiting to do business with you.
Nick Smith is a client account specialist with 10x Marketing - More Visitors. More Buyers. More Revenue. For information about ordering satelite tv, check out I-Satellite.
![]() |
|
![]() |
|
![]() |
|
![]() |
Well, an effective link building strategy is not building some... Read More
There's no shortage of ways to spend money promoting your... Read More
There are many "offsite" promotion tactics that work well to... Read More
Qualified traffic is the lifeblood of any web site today,... Read More
The importance of link popularity is widely known and many... Read More
Links are important to you because of two main reasons:Google's... Read More
I bet you already knew this.The two largest problems that... Read More
Web site traffic promotion is crucial in today's Internet world.... Read More
Having a website is great but, if the site doesn't... Read More
There are three main sources for you to get the... Read More
The trick to making it REALLY big on the internet... Read More
All too often I find site owners are confused (or... Read More
This day 4 of "Free Traffic Course" is devoted to... Read More
#1 Make sure your business card includes a persuasive "FREE... Read More
1: Original and Fresh Content Present your visitors content they... Read More
While most webmasters agree that reciprocal linking is a very... Read More
Since everyone is so obsessed with ways to increase our... Read More
Every webmaster knows the importance of incoming links to a... Read More
Nowadays, we have created numerous methods so as to bring... Read More
Webmasters look for ways to get a higher ranking with... Read More
Considering all of the money you spend on promotion and... Read More
Track all sources of traffic generation.John Reese stresses the need... Read More
Once again I used my wacky test marketing strategy to... Read More
A lot of website owners work tirelessly at increasing their... Read More
Large companies tend to spend huge amount of money on... Read More
Webmasters often worry about traffic, they think that if they... Read More
Ok so the first way to get traffic is not... Read More
Link popularity is becoming the latest "in-thing" to get your... Read More
Though each web site is different, it is possible to... Read More
There's nothing new about using joint ventures to get traffic... Read More
This is the 2nd day of "Free Traffic Course" and... Read More
Web site traffic refers to the number of times your... Read More
Let me ask you a question. What is the most... Read More
Link Exchanges also known as "Reciprocal Links" are an arrangement... Read More
It's a common story. Someone builds a great site, populates... Read More
The ProblemNo matter how good your product or service is,... Read More
After all the debate over website design, shopping carts and... Read More
Building a successful web site is a process that works... Read More
Web site traffic is essential to having a thriving online... Read More
"How do I get more traffic to your site?" That's... Read More
It's about time someone let the cat out of the... Read More
One problem with websites is that they often go neglected... Read More
Using an e-signature is one of the easiest, most effective... Read More
Digital Economy : What Is e-Marketing : Internet Search Engines... Read More
Online statistics shows that about 10% from online visitors make... Read More
Web site traffic refers to the number of times your... Read More
IntroductionBanner exchanges allow you - as a website owner -... Read More
Traffic-generation is a hot topic for marketers. In particular, "free... Read More
Webmasters have so much information available to them on the... Read More
Traffic is one thing, but targeted traffic is everything.You have... Read More
Are you attempting to become a Google junior by adding... Read More
What is cross promotion?Cross promoting is when two or more... Read More
A funny thing happened to me three months ago. I... Read More
Getting visitors to your web site is not one of... Read More
Are you looking for an effective way to generate more... Read More
Most webmasters keep their prized web traffic generating systems to... Read More
Increasing your website traffic does not have to be a... Read More
Internet advertising is not easy.It is a numbers game.The more... Read More
If you own a business online, would like to increase... Read More
In search engine optimization, "off page" factors have become more... Read More
There are many ways to cheat traffic exchanges and generate... Read More
Everything being equal, more traffic to your website translates into... Read More
Just to recap - Part 1 of this article outlined... Read More
There are some extremely irritating things that have become an... Read More
When I started GetQuotes-IT.com in 2003, I knew... Read More
Dear Friend,Many people like to listen to all the graphic... Read More
Traffic Building |