How to Drive More Targeted Traffic And Sales Than Mini-Sites And Gateway-Pages Combined ? Anytime

Many top gurus promoted mini-sites as the cheapest and easiest way to make a profit from an affiliate program.

Nevertheless, in spite of good intentions, it's well known that true-lasting success with the search engines, (Google, Yahoo, MSN, etc.) is through a Theme-Based Keyword Focused Content site; which beats a mini-site and Door-way pages combined, anytime.

That is because a mini-site is not a viable concept for the average webmaster or affiliate, selling products of their own - or for a merchant partner. Lets look at these concepts.

What is a Theme-Based Keyword Focused Content Site?

What is is a Mini-Site? And,

What is a Gateway Page?

A theme-based keyword focused content site, is based upon a theme where every page focuses upon a single topic that is related to the theme. For example?

Let us say that your theme is soccer. Then, the theme-base related web pages will be about soccer and would include ?

MLS Soccer ? the soccer professional league in USA

FIFA ? the international soccer federation

World Cup ? Soccer's international world tournament

The Euro Cup ? European soccer's tournament

Copa America ? Latin America soccer's tournament

Soccer Mom's

Soccer Reviews

Soccer Paraphernalia

Etc? Etc.

Each of the above will be a specific topic, and each topical page is a "Keyword Content Focused Page. A theme-based site could grow well over 200 pages, each on a different topic, all related to the site's central theme (soccer). The sum total of all the information forms the content of your site.

Best of all, a tightly focused theme-base site scores well at the search engines for hundreds of soccer-related keywords that will indefinitely drive unlimited targeted traffic to your theme site, selling unlimited soccer related products.

On the other hand, Mini-Sites are small Affiliate sites that focus on selling a single product. It could be a short as one or two pages, and as long as 20 pages. It is composed entirely of a powerful sales letter that drives a visitor to a merchant's site.

Although, a mini-site is a well intended concept it's not a viable alternative for most products.. Here are a few of the drawbacks.

1. Hard to build traffic. Because they don't do well on the search engines. They aren't built to rank highly on the search engines, or to draw traffic from the most flexible directories.

2. No Credibility. Does not establish credibility in you or your product. A mini-site is a one time straight pitch sales copy; and, no one buys from a straight pitch Web site unless they previously have known, respect, and trust, a well-known authority related to the site's product.

3. No Diversification. If your mini-site sales copy fails to convert your prospect into a buyer, you've most likely lost that visitor for good.

In comparison, the Theme-Based Content Site offers greater opportunities for Affiliate and Webmasters.

1.Traffic

The theme-based content site is full of content-rich pages designed to attain a high search engine ranking. On the merits of their valuable content they will draw substantial traffic from the Directories.

2.Credibility:

They are great credibility builders because they're PREselling rather than hard selling.

3.Diversification

Each page of a theme-based site may have from 5 and up to 10 links to merchants partner's sites for different related products..

Now, let us compare a mini-site that is about a certain manufacturer's soccer balls, versus a theme-based content site that is all about soccer.

A visitor to a mini-site falls within two categories ?

• (S)he needs new soccer balls

• (S)he doesn't need new soccer balls

While they may not need new soccer balls, they may need soccer shoes, soccer stockings, a sport's bag, soccer books, and tapes; maybe even a trip to a soccer camp, or travel arrangements to international soccer events, including hotel and transportation.

Now, suppose your visitor, upon reading your sales pitch for soccer balls says ?. "No ? I've just got a new ball", and then returns to the main page for more articles; do you think that placing the same link to those balls in the next article of your mini-site is going to be any more effective? No --- your visitor still recently bought a new soccer ball.

Nevertheless, because of the great content with in-context links on your theme-based site, the prospect may develop an interest on soccer related books, products, or services, etc.

The Theme-Based Sites vs. Gateway Pages

Gateway pages are trick sites used to trick the search engines. Generally, low-value pages that score well with the engines but fail to deliver good content. They may get the visitor, but fail to get the click through, the purchase, and the repeat business.

Tricks such as invisible links, lead search engines spiders through a site. Though they initially work, success is of short duration with devastating side effects, such as the visitor disdain, and getting band by the search engines.

A Theme-Based site, on the other hand, will OVER-deliver great content while playing it fair and safe with the search engines by leading their spiders reliably through your site. Their visible links do as good as the Doorway pages hidden links, and will never fade in effectiveness. That is because you are creating real content and not spider bait!

The Theme-Based approach is 100% different. First, you find a theme you know and love, with lots of profitable keywords. Second, research hundreds of profitable keywords (greater demand and less supply) related to your products or services. Third, you build a theme-base content site with great content, that ranks high on the search engines, delivers unlimited PREsold targeted traffic, and gets the click-through to your selling site, or a merchant's site.

As you can see?. The theme-based content focused site wins over a mini-site or gateway pages anytime. The secret of their successful high ranking on the search engines, is that each page is build around a highly profitable keyword content focused page.

The process may seem long, complex and tedious; and, indeed, it could be. Nevertheless, with the right guidance and tools it's easier than you think. In fact the entire process could be automated.

Copyright 2004 Internet Business Automation

About The Author

Charles Longsworth, Ph.D. An online expert consultant on internet business marketing automation systems that really works. For FREE consultation contact him at http://www.internet-business-automation.com/content. Subscribe to "Automation Gazette" his official voice since 2000 at http://www.internet-business-automation.com/subscribe. 6 FREE Subscription Bonus when you join.

---

The Nuts And Bolts Of Traffic Exchanges

Traffic Exchanges. What are they? How do they work? What... Read More

10 Tips on How to Increase Your Website Traffic

Not so long ago I had read an article about... Read More

How To Generate Targeted Traffic...and Cash In On It.

We all know that generating traffic to your site is... Read More

Link Exchange: Good for Ranking and Internet Presence

To improve our website ranking and internet presence we need... Read More

The Need For A Website Emetrics Audit Before Major Design Changes

So you have decided on a design makeover for the... Read More

Online Advertising: 14 Easy Ways To Make Your Web Site Visitors Give You Their Email Addresses

You may have heard many times, that getting the e-mail... Read More

Importance of Keywords - Wrong Keywords Means No Traffic!

If your new to the internet marketing world, you might... Read More

8 Breakthrough Ways to Bring Free Visitors to Your Site!

Many websites have great ideas, excellent content, brilliant deals and... Read More

Zero Cost Quality Traffic For Your Home Business

Do you know that you can promote your home business... Read More

Cooperative Reciprocal Linking Networks - A Critical Analysis

Every webmaster who has personally tried promoting his or her... Read More

Ten Ways To Effectively Increase Your Site?s Prominence On The Web

It's a strange world, this place we call the internet.... Read More

You Dont Have TIME to Sit and Wonder When The Traffic Will Come!

There is so incredibly MUCH you can do to successfully... Read More

Submitting To Directories: A Comprehensive Guide

Why submit to a Directory?Every webmaster is looking for ways... Read More

Effective & In-effective Ways To Add Banners:

Do you have your own site? Do you have any... Read More

5 Ways To Get Other Websites To Link To Yours

In-bound links from other web sites to yours provide two... Read More

Increasing Site Traffic

Alright, so you have a website but are lacking visitors?... Read More

John Reeses Top Traffic Secrets!

Track all sources of traffic generation.John Reese stresses the need... Read More

How to Drive Traffic to Your Website

Everyone wants to know the big secret to driving traffic... Read More

5 Top Tips For Attracting Targeted Traffic

One of the most common needs of online business owners... Read More

Website Traffic: 10 Blazing Secrets To Increase Your Sales

The more traffics you get at your website, the more... Read More

Finding Keywords to Build Your Web Site Traffic

What are web site keywords and how do I go... Read More

Thinking of Using Hit Exchanges to Boost Your Adsense Revenue? Think Again!

So, you've added Adsense to your site and you are... Read More

How to Identify Bad Link Exchange Transactions

Now that more emphasis (to get better ranking in SERPs)... Read More

How to Increase Link Popularity

Link Popularity refers to the number of links coming from... Read More

How To Explode Your Web Sites Traffic With Articles Permanently!

There is one golden rule, which is inherent in this... Read More

Web Site Marketing: Give Away Softwares And Generate Traffic And Sales

If you want to get something from others, the fastest... Read More

Utilizing Award Sites for Your Benefit

Why Award Sites?Award sites are, in essence, directories that hand... Read More

5 Ways to Get More Traffic to Your Site

One thing you can never have too much of online... Read More

Generating Traffic On A Budget

Most webmasters keep their prized web traffic generating systems to... Read More

The #1 Secret For Building Website Traffic

The number one question among webmasters is "How can I... Read More

7 Great Tips on Driving Targeted Traffic to Your Website

We all need traffic. It's the life-blood of an online... Read More

Link Building Strategies

Well, an effective link building strategy is not building some... Read More

How to Easily Turn Free Content into Traffic or Cash Fast

I bet you already knew this.The two largest problems that... Read More