7 Things You Can Do To Weather The Lows Of A Business Cycle

Hey, as hard as this may be for you to swallow, business online is no different than a business on Main Street in your home town or city. We have good times and we have slow times.

It is quite obvious what we do when our eBusinesses are experiencing the high times, we are pretty pumped up and of course very happy. When times are slow though that is a totally different story.

Many people don't understand that we do have high's and low's that is just a fact of business. It is what you do during the low's that is quite a different story and below you will find some tips which you can take and use to weather the low's:

1. Look Through Your Idea File - EVERY business owner should implement an Idea File, I don't care if you are an affiliate for a program, run an ad co-op, sell gift items, or offer a service... you NEED an IDEA FILE in your life. From time to time you are going to see something that some other business is using and you want to try. Rip it out of the magazine, print it out, write a note and include the web site address, do whatever it will take for you to remember it and put it in this file. When times are slow, go through this file and see if there is an idea from that file that you can take and implement. If it was an eCourse then take the time and rewrite it and get it out there pulling for you. If it was an ad and the headline really got your attention, then use it and get it out there.

2. READ/LEARN - Take the time out to read an eBook that you purchased but just haven't had the chance to get to. Now is the time for it. By reading it, it does two things for you:

1. You are learning a new concept that you can turn around and use in your ebusiness.

2. Believe it or not and of course depending on the type of eBook it will spark ideas for you. If you are given an example for a specific tactic you'll be surprised at the ideas that will coming out at you. (Psst...when they hit you, always have a pencil with you so you can write them time immediately and add them to your "Idea File")

3. Customer Referrals - Go to your current customers and get the power of referrals working for you. Set up some sort of a contest or special offer for them in exchange for them helping you. Create that win/win - you'll be surprised at how well it will work for you.

4. Advertise - The idea during slow times is NOT to quit your advertising. Unfortunately when times are slow that is the first thing that we do. If you have been tracking a particular ad and it isn't pulling then revise it and keep revising until it does pull, but don't pull out all together.

5. Write Articles - You need to get exposure and drum up new business, articles are certainly one of THE most cost effective marketing tools...AND THEY WORK.

6. Joint Ventures - Find a few other eBusiness owners who target similar markets and see if you can build an alliance and do some sort of a joint project together.

7. Off Line Marketing - A biggie and nearly everyone lets this slide. Use cost effective off line marketing strategies to drum up new business. Take in a networking circle at the Chamber, place an ad in your town newspaper, do up some flyers and hand them out, coordinate a workshop of some kind. The possibilities are as endless with off line marketing as they are on line.

There you go, seven strategies that you can take a look at and see what you can implement today that will help drum up some new business and weather your business lows.

In all honesty, you should be using all of these tactics throughout the year, but if for some reason you aren't, well then get cracking!!

Denise Ryder is a Marketing Coach and is owner of ProfitSpace Newsletter, ( http://www.profitspace.com ). Hey, want to learn how to turn a mundane sign up process into a profit-puller for your eCourses, Reports and Newsletters? Get this free download now ( http://www.profitspace.com/book.html)

---

Business Attire: 10 Tips to Perfect Your Look

Being appropriately dressed is essential in making good impressions in... Read More

The Seven Secrets of Top Performers

Let's put to rest the fallacy that success, in sales... Read More

Top Ten Reasons to Write a Sales Letter for Each Product? - Part 2

Authors/publishers are great at getting their books written. Entrepreneurs know... Read More

Top 7 Tips For Writing Your Marketing Plan

A lot of people are at a loss when it... Read More

7 Ways To Get One-way Links To Your Site

One way links will help you gain better rankings in... Read More

The Top Ten Qualities that Allow Business Operations to Grow Easily

My husband and I were enjoying our dinner meal one... Read More

Top Seven Questions for Starting Projects More Effectively

We all are project managers. Some of us manage projects... Read More

Top 7 Ways to Profit from Foreign Trade

Here are seven excellent ways to earn income from international... Read More

Seven Keys to Get Out of a Rut

Rut -- a routine procedure, situation, or way... Read More

Top 10 Steps to Build Your Professional Practice Now!

1. Examine everything in your office from the view of... Read More

Top 10 Ways to Turn Clients Into Raving Fans

Do you find great joy in being a coach? If... Read More

International Shipping/Freight for Dummies

There are lots of benefits for some businesses to import... Read More

Bookkeeping Techniques For Morons

Please don't think I am calling you a "moron" to... Read More

5 Tips to Manage and Organize E-Mail

How do you focus on your urgent e-mail and organize... Read More

Private Practice Success: 10 Essentials for Starting a Practice

As a counselor, therapist or healing professional (massage therapist, physiotherapist,... Read More

Ten Reasons to Implement Choice Theory in Your Organization

What is Choice Theory (CT)? CT is a theory of... Read More

Top Ten Tips for Online Publishing Success

Use the checklist below to make sure your article, tip,... Read More

How To Finally Unlock Your True Potential And Discover The Secret To Lasting Success

Did you know that there is one critical difference between... Read More

Home Furnishings in India : How to Find an Exporter,manufacturer or Supplier ? Beyond a Database.

Looking for a manufacturer or supplier of home furnishings in... Read More

Get Your Mailing Noticed - Seven Tips for Effective Direct Mail Pieces

When sending mail to clients and potential clients, make your... Read More

Top Ten Listening Skills for Speakers

Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More

Entrepreneurs - 7 Business Mistakes You Must Avoid

Many mistakes can be made in business and if you... Read More

7 Online Banking Success Stories

You have seen their ads and you may have wondered... Read More

How to Counsel Your Non-Performing Team Members - 10 Tips

Counselling non-performing team members is a tough part of any... Read More

7 Super Ways To Drum Up More Sales

1. Use subheads throughout your ad copy.Subheads are great to... Read More

Media Training: Seven Ways to Instantly Improve Your Media Interviewing Skills

Imagine if you were going to address a stadium full... Read More

Tips to Starting your Own Busniess

The 9-to-5 grind can make you feel like a just... Read More

How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum

Do you know exactly what actions you need to do... Read More

Top Ten Tips for Improving Your Cash Flow

Cash is king-so they say. If you work for yourself... Read More

Top Seven Reasons to Publicize your Business with Articles

Do you want to be #1-10 on Google and other... Read More

How To Eliminate Your Competition Without Bloodshed

So how do you eliminate your competition without bloodshed? You... Read More

7 Secrets to Writing Inventory Procedures

What would You do with $1,000,000With $1 Million would you:?... Read More

Top Ten Ways to Develop New Success Habits

1. Make a clear, specific commitment to what you want.... Read More