How to Write a Business Plan Market Analysis

Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into a new business, their business plans are sure to impress. But you need not be an MBA to write a proper Market Analysis section in your business plan for your next business.

Below please find a generic sample of a Market Analysis, which you can use to help you do yours. You may wish to print this article and then apply your own analysis to your particular area and business model. I recommend that you read it and think on it for a day and then write a few things in the margins and take a legal pad and write out your thoughts in paragraph form and then go collect the data you need. It is not a difficult exercise and you should be able to do this quite stress free. Now then remember this is only a sample and it is something we used for a Franchised Outlet for a mobile car wash business, which is probably about the most simple business in the world and why we chose it to simplify your process. Keep it simple and use factual data and you will have a first class business plan with an excellent Market Analysis to help you impress bankers, investors and the capital you need to succeed.

- - - - - - - - - - - - - -

Market Analysis

Please refer to our feasibility study for in depth demographics analysis. Our chosen city study proves conclusive; a mobile car wash company will thrive and prosper under these ideal conditions. Although we will have a quicker return on investment than most The Car Wash Guys franchisees, we will not take our marketing plan lightly. It is our intention to absolutely conquer our market rather than simply possess a large percent of market share. We will follow the franchisor's marketing plan to accelerate projected gross sales from our initial opening through the five-year renewal date.

Target Markets

Our target markets for personal car washing are:

Large Corporate Offices

Large Manufacturers

Multi-Tenant Businesses

Retail Centers

Strip Shopping Malls

Upper Class Residences

Our target markets for fleet sales, rideshare consumers, etc. are:

Bus Companies

Construction Companies

Corporate Offices With Sales Staff

Distribution Companies

Government Agencies

Large Companies With Pool Cars

Material Companies

Rent-A-Car Companies

Small Package Deliverers

Taxi Cab Companies

Trash/Refuse Companies

Trucking Companies

U.S.P.S.

Utility Companies

Warehouses-Wholesale

Our target markets for industrial cleaning include:

Amusement Parks

Cities-Sidewalks, Etc.

Government (Graffiti)

Heavy Equipment Companies

Horse Stables

Park Playground Equipment

Parking Structures

Property Management Companies

Railroad Yards

Retail Stores (Holiday Window Paint Removal)

Schools, Universities

Shopping Centers (Concrete)

As we solicit these types of accounts we will secure a large percentage of them. We will impact many of our competitors, both fixed and mobile. This will make them go on the defensive. One instinct of business owners that are backed into a corner is to attack. Often these competitors will call in favors from local politicians. They will try to pull rank because they have been in the community longer. The more money they have and the longer they have been established, the more weight they can pull.

It is important to know exactly how much the fixed site car wash owners participate in the community. Since you can never know too much about your competition, we will create a database in Microsoft Excel of all detail shops, car washes, mobile detailers and washers. Fixed car wash owners hate mobile car washes because they are capable of eating up 15% of their market share. If the car wash owners attempt to get city or county officials to change laws inhibiting our company, we will:

Alert the Media

Fax All Customers and Tell Them

Increase Car Wash Fundraisers

This will make our customers more loyal, aid us in community identity and give us free publicity that money can't buy. We will be able to tell the entire area how great and environmentally sound our services are.

To decrease the chance of backlash from fixed car wash owners, we will immediately market the entire city with the help of our franchisor and his marketing team. This week long comprehensive program is part of The Car Wash guys Bonzai and Blitz marketing program. Please see outline on the next page. Another adversary we might encounter are Sierra Club groups who don't understand our operation. We will lobby and educate these groups.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Pressure Washing Entrepreneurs Can Help With Government NPDES Permits

If you own a pressure washing business one of the... Read More

Building a Better Brick-and-Mortar with the Billion-Dollar Web

More than $117 billion passed hands from Internet shoppers to... Read More

Thinking Like A Farmer

One of the difficulties we face in our industrialized age... Read More

Business Strategy Planning Made Easy

Ask Yourself three simple questions that affect your strategy planning...... Read More

Secrets Of Effective Brainstorming

Have you been in a "brainstorming" session where each person... Read More

Strategy Without Tactics is Futile

From time to time there seems to be a flurry... Read More

5 Strategies That Will Boost Your Business Productivity Today! - Part 1

Building a dynamic small business is a constantly evolving, increasingly... Read More

Mining Market Data

With a heightened awareness of opportunity, ideas can often be... Read More

Microsoft Great Plains Implementation: Healthcare/Hospital example ? overview for consultant

Microsoft Great Plains fits multiple services market niche and healthcare... Read More

Take A Systems View To Ensure Your Business Stays Healthy

How are you feeling today? Good, not so good, great?... Read More

Bounced Checks in Your Business Location Outlets

The new check cashing instant clearing will take some time... Read More

Turning On The Lights

Fun From The StartFor those with the will to start... Read More

The Magic Of Exponential Business Growth

Is there a 'magical' way to exponentially grow your business?It's... Read More

Documenting the Exit Strategy in Your Business Plan

All investors greatly desire and are motivated by a clear... Read More

The Impact of Price Popularity on Profits

The goal of almost every business owner is to generate... Read More

Five Crucial Components of a Business Plan

The format of a Business Plan is something that has... Read More

I Always Play by the Rules and It Stinks!

This week I coached a wonderfully lovely woman I'll call... Read More

Vendor Relations Strategies Sample Outline

One of the quintessential parts to any business is your... Read More

When Do I Need To Hire A Business Plan Consultant

Every new business owner knows that a business plan is... Read More

Titanic Precautions

Many movies have been made about the tragic story of... Read More

The Power of Planning

I am surprised how few sales professionals, independent consultants, and... Read More

Top Ten Traits of Strategic Thinkers

Want to become more strategic? Add these traits to your... Read More

Invalid Excuses for Poor Business Results - The Economy

Note to Rite Aid and CVS: It's not about the... Read More

Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy

American Eagle Outfitters and Wet Seal Stores have issued statements... Read More

Balanced Scorecard Strategy Map

With the help of balanced scorecard strategy map, it is... Read More

Designing an Efficient Distribution System

Let us look at a few of the big distribution... Read More

How to Write a Business Plan in Five Steps

People often ask "What makes a good business plan? Or,... Read More

Action Planning

ACTION PLANNING: Action Planning is a process to develop strategies... Read More

To Go or No Go, That Is The Question

Last week we talked about a few of the ways... Read More

What is Your MSP?

For many consumers and producers, MSP is an acronym for... Read More

How to Start A Business Plan

A business plan precisely defines your business, identifies your goals,... Read More

Microsoft Great Plains Implementation: Pharmaceutical Corporation Specifics ? overview

Microsoft Business Solutions Great Plains serves mid-size and large clients... Read More

Three Steps to Give Your Strategic Plan Traction

We all agree Strategic Planning is a critical part of... Read More