The Accountability/Alignment Process: Three Steps to an Accountable Organization

The Accountability/Alignment Process: Three Steps to an Accountable Organization

Generating genuine accountability and functional alignment into your workplace cannot be left to vague ambitions and abstract statements. Well designed processes must be embedded into the heart of an organization to ensure that each employee's goals and expectations are clearly defined and that the resources to bring about specific measurable results are in place.

In our recent book, Aligned Like a Laser, we outline an effective three step process for ensuring managers and employees are mutually accountable and that the entire organization is aligned toward specific goals.

The Accountability/Alignment process has three fundamental steps:

(1) Accountability (2) Alignment (3) and Achievement

These steps shape the essential foundation for the practice of accountability and workplace alignment.

----

Step 1: Accountability

Accountability is articulated through a document called an Accountability Agreement. This document forms a context for success by making each individual's contribution visible within the organization. It is a brief ? 2 to 3 page ? overview of the outcomes that an individual is promising to deliver which also outlines the support and resources that he or she needs from others in order to achieve these results.

Seven Elements of an Accountability Agreement:

(1) Business Focus Statement

(2) Operational Accountabilities

(3) Leadership Accountabilities

(4) Support Requirements

(5) Goals

(6) Sustainment Plan

(7) Positive Consequences

----

Step 2: Alignment

Alignment requires a constructive business dialogue focused on end results. After completing Accountability Agreements, a workgroup negotiates responsibilities and forms an understanding of each member's contribution to the team.

The alignment process involves resolving gaps and overlaps in the team's accountabilities, and it ensures that each member agrees to provide the critical support needed to fulfil the team's purpose.

Alignment clarifies the practice of accountability; it focuses energy and eliminates distractions across the entire organization. It also provides a renewed sense of confidence and interdependence based on a publicly declared promise to deliver business results.

----

Step 3: Achievement

The Accountability/Alignment process brings immediate results, but lasting achievement is gained through maintaining the discipline fostered by the process. There are several ways to ensure that Accountability/Alignment brings long term achievement.

Keep Accountability Agreements Visible
Post progress reports in prominent locations. Provide a forum for people to comment on progress.

Put Accountability Agreements Online
A company's intranet can provide easy access to all Accountability Agreements. Or, use our Align Online tool. Visit www.alignonline.com for more information.

Model Accountability
Leaders must set an example and share Accountability Agreements widely. Also, references should be made to Accountability Agreements in reports and presentations.

Synchronize the Process
Link accountability to related processes such as goal setting and performance management. Use accountability to prevent duplication of effort.

Ensure Business Results
Accountability is not about shifting blame; it embraces a process of mutual support and learning to ensure that goals are achieved. Accountability Agreements can be modified according to past lessons and to better adhere to new circumstances.

----

The Accountable Workplace
The alignment process legitimizes raising difficult conversations, creates a positive context for resolving disagreements, and builds an environment of mutual support. Improving an organization can be a gamble, yet successful organizational effectiveness initiatives have proven to be invaluable relative to the time invested. The Accountability/Alignment process can revitalize a workplace, focus attention on shared goals, and sustain a new way of working across an organization.

------

Shaun Murphy, Ph.D. and Bruce Klatt, M.A. are senior partners in Murphy Klatt Consulting and authors of Aligned Like a Laser (2004) and Accountability: Getting a Grip on Results (1997). They are internationally recognized experts in the field of Organizational Effectiveness whose books have sold over 100,000 copies internationally. For more information please go to http://www.murphyklatt.com or try their online Accountability Alignment tool at http://www.alignonline.com.

In The News:


pen paper and inkwell


cat break through


How To Leverage Your Current Ideas And Products Into Multiple Revenue Streams

Diversify - to make diverse, give variety, to balance, to... Read More

How to Develop a Successful Board of Advisors (...and Why You Should!)

In today's rapidly changing and highly competitive markets, many privately... Read More

Idaho Market for Automotive Businesses; Doing it Right

Anyone who has been watching the Idaho Market Carefully for... Read More

Six Key Principles of Corporate Accountability

The foundation of any business transaction is the promise of... Read More

Designing an Efficient Distribution System

Let us look at a few of the big distribution... Read More

Could You Be Setting Your Business Plan Up For Failure?

David E. Gumpert, author of Burn Your Business Plan, often... Read More

Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps

So you've decided to write your own business plan because... Read More

Connecting Your Offline Business to Your Online Business

These may sound like no brainers, but you'd be surprised.... Read More

Changing Strategy Without Losing Your Customers - Three Vital Steps to Refining Your Strategy

American Eagle Outfitters and Wet Seal Stores have issued statements... Read More

Shortening Product Life Cycle!

The current state of the available technology at the disposal... Read More

The Tables Have Turned - Its Officially a Sellers Market

Private equity firms have raised so much capital over the... Read More

How To Kick Start Your Business And Double Your Profits

This will make some people angry as hell, but it's... Read More

Succession Planning: Problems Getting Started

A survey released by the American Institute of Certified Public... Read More

The Importance of Value Mix

( * - the word 'product' can be substituted to... Read More

Benefiting from Strategic Thinking

I recently took an organizational behavior class where my professor... Read More

Sales Planning and Business Plans

Writing a business plan can be tricky when all the... Read More

What is Your MSP?

For many consumers and producers, MSP is an acronym for... Read More

Offense: Beat the Odds

When in doubt, cut that out! Yeah, yea, doubting Thomas... Read More

Vendor Relations Strategies Sample Outline

One of the quintessential parts to any business is your... Read More

How to Achieve E-commerce Success ?You Gotta Plan!

Before becoming a netpreneaur, I was an entrepreneur. First, I... Read More

Mining Market Data

With a heightened awareness of opportunity, ideas can often be... Read More

Own Your Niche by Building a Niche Community

In 1997, David Steele was making the transition from a... Read More

Your Business: Will It Have A Happy Ending?

"Begin with the end in mind," says Stephen Covey in... Read More

Take A Systems View To Ensure Your Business Stays Healthy

How are you feeling today? Good, not so good, great?... Read More

The Top Ten Rules of Effective Networking

Many of us are discouraged by the networking events that... Read More

25 Ways To Find Companies To Buy

When you start your program to purchase your "ideal" company,... Read More

Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits

A focus group is a group of employees or current... Read More

Top Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join... Read More

How Copying the HBO Schedule Can Boost Your Business

I'm not talking about posting the HBO schedule on your... Read More

Planning For The Slow Season Of Your Business To Increase Sales

Every business experiences slower periods. For some, they sell more... Read More

Strategic Planning Consulting

Strategic planning and consulting is the strategy roadmap to manage... Read More

Top Ten Reasons To Create A One Page Business Plan

There is a story, about a business owner who wasn't... Read More

Business Plan: Planning the Operations

Writing a business plan is no easy task, sure you... Read More