Family and Friends Referrals Make the Best Franchisees

As a franchisor it is imperative that you seek, find and recruit the best franchisees to maintain a strong franchise system. Your current Franchisees are your very best sales people, sometimes without even knowing it. As a franchisee starts making more money, it will show. Soon they will be moving out of their apartment or home into a nicer area. They will be driving a nicer car. They will be frequenting nicer eating establishments. A female franchisee's husband will tell the guys at work in a bragging way how great his wife is doing and that he plans on quitting his job to help her. A male franchisee's wife will brag to her friends that she is planning a vacation of that they bought a new indoor four-person Jacuzzi. Her friends will entice their husbands and boyfriends to look into the franchise, franchise companies should encourage this scenario and spend more time and money on referrals than straight sales. Sure mass marketing works, but throwing spaghetti at the refrigerator until something sticks is not very becoming of a star rated franchise system. Many times people at the franchisee's old job will start talking, "Hey, did you hear about Skip?, He's really doing well with that new franchise thing he doing." "Yah! Have you seen his new Corvette."

Relatives are also great prospects. They may be lacking work ethic however. Many times you will find that they are very interested in making lots of money, but not in doing lots of work. The best way to sell this is to put them in a very busy store or outlet on a busy Friday. (Work em'.) Make them run, sweat, get them up early. Usually they will have second thoughts. This does three things: Gives Them Total Respect For Their Relative Who Is A Franchisee; Keeps The Franchisee Happy For Giving His Relative A Shot At It; Weeds Out Unwanted Derelicts With Poor Work Ethics.

Another fall back to relatives of franchisees is that they are calling only because their spouse wants them to make more money. Usually it wasn't their idea. They are not committed to the concept. They will never be committed to the company or the customer. They need to be committed to the: Company, Concept, Customer, Quality; not the money alone. Before they can be committed to any of these, it must be their idea. So after you run em' you don't call them back. You wait a few weeks. You let it bounce around in their head. Then they will be forming ideas, taking a look at their life and making conclusions. That's when they will call you back. At that point your dedication factor will take hold. They will be committed to their choice, their idea and your franchise systems 's concept, company, quality and customers.

Even when they are committed, they must possess good credit. You may have to give them three more weeks to find a way to secure a loan or find the money. If they are truly committed about their future, they will find a way. Referrals from family and friends always make up the best franchisee teams; ask any franchising veteran. Its no secret, yet so many companies are still tossing the spaghetti? Think about it.

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

3 Ps of Planning - Prepare, Personalize, Pilot

Here's a really simple way to make sure your plans... Read More

2 Simple Steps Before Starting Your Business

There is so much small business information available today that... Read More

Strategic Planning and Total Quality Management

No matter what product or service you provide you will... Read More

College Students and Graduates to Run Company Outlets or Franchises

Does your overall business strategy include the recruitment of college... Read More

19 Questions to Supercharge Your Business Plan

Whether you are seeking capital for your company or are... Read More

Why Create an Annual Plan?

Can you imagine going on a road trip without knowing... Read More

GOT MEME? How to Attract Your Clients and Customers Attention

No "meme" isn't a typo and Got Milk, the more... Read More

SWOT Analysis

If you've ever listened to Warren Buffett talk about investing,... Read More

Are You Ready To Go International?

Although North Americans were the dominant population on the Internet,... Read More

Menu Driven Business Planning

A menu is the foundation of any restaurant; Guests will... Read More

Alice In Wonderland - A Parable for A Business Plan

Remember reading "Alice in Wonderland?"She asks the Cheshire Cat, "which... Read More

Bounced Checks in Your Business Location Outlets

The new check cashing instant clearing will take some time... Read More

Abstract Thought; Business Strategies and Biological Systems

To stop a computer virus you must understand how it... Read More

Online Promotion: 10 Ways To Use Focus Groups To Ignite Your Profits

A focus group is a group of employees or current... Read More

Expanding your business in a franchise system

If you are a successful franchise of a large franchise... Read More

Succession Planning: Problems Getting Started

A survey released by the American Institute of Certified Public... Read More

Why Six Sigma Will Work in Healthcare

If ever there were an industry where we want zero... Read More

Is Plan B Ready?

Business owners and entrepreneurs are, by nature, risk takers and... Read More

The Importance of Value Mix

( * - the word 'product' can be substituted to... Read More

Mining Market Data

With a heightened awareness of opportunity, ideas can often be... Read More

Urban Flight in Ohio

Many of Ohio's downtown areas are in need of upgrading... Read More

Planning for Success

Business planning is widely acknowledged as one of the keys... Read More

Invalid Excuses for Poor Business Results - Rising costs

Note to Northwest Airlines ? It's not about fuel costsFor... Read More

Regroup - How To Do It And Why It Works

Regroup?is this a new management trend? Not a chance! Regroup... Read More

Planning For The Slow Season Of Your Business To Increase Sales

Every business experiences slower periods. For some, they sell more... Read More

Be Like Bill - Think!

Twice a year, Bill Gates goes to a remote island... Read More

Business Problem Solving

Is there really anything as a problem? Does chaos or... Read More

Strategy Without Tactics is Futile

From time to time there seems to be a flurry... Read More

Consolidation in the Software Industry is Hardly New: Obsess About It or Risk Losing it All

Some analysts credit [Larry] Ellison with anticipating the consolidation in... Read More

Top Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join... Read More

Family and Friends Referrals Make the Best Franchisees

As a franchisor it is imperative that you seek, find... Read More

Mobile Franchise Business Expansion Strategy

If you own a mobile franchise business and wish to... Read More

How To Get More Business During The Winter Months

Business seems to drop, slow or even stop during the... Read More